This 38-Year-Old Recruitment Firm Reinvented Itself. How Did They Do It?
1984. The year Apple aired its now-famous “1984” Super Bowl advertisement, the title of George Orwell’s famous book about a dystopian future, and the year new recruitment and staffing firm, First Search, opened its doors. It was after having completed my Masterclass that Al approached me. “David, nobody understands the power of branding to do …