Branding and being on Linkedin are not two phrases I would have put together 12 months ago. Like Pouring Gasoline on an Already Raging Fire But quite a ...
Copy This. I Dare You.
“…if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already ...
When to Ditch a Lousy Pitch
The only solution to a lousy pitch is something more fundamental: establishing and having an authentic, meaningful, and differentiating brand story. A pitch ...
A Brander’s Guide to the Universe in 4 Minutes
Recently, I discovered a client who didn’t have — nor understand the role and importance of — a brand story. Stories add meaning, life, sustenance, and ...
How Your Brand Can Explode Using Netflix’s Growth Strategy
Netflix’s growth is the stuff of dreams. The kind of dreams that are able to be modeled if you pay close attention. Their strategy is a strategy you can ...
