What if you could know the storytelling secret Steve Jobs used to help build Apple and make his presentations must-see events? Now you can. “The most ...
How I Grew A Luxury Brand into a Multi-million Company During the Pandemic
This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even ...
7 Simple Ways to Master Storytelling Instantly
What if there were 7 simple ways to master storytelling instantly? There is. When I was young, I never was never troubled wondering "How Do You Master ...
3 Ways to Unleash the Power of Video. Guaranteed.
The power of video for business growth is unrivaled. Here's what Gary Vaynerchuk said: "The single most important strategy in content marketing today is video. ...
Branding Only a Mother Could Love
This is about branding only a mother could love. I know you're awesome. Your mother knows you're awesome. That's part of the problem. Because it may take ...
How Did Daymond John and Claude Silver Help Me Blow Up LinkedIn?
“How do we blow up LinkedIn?” It was one of the questions we asked ourselves. Why? Let's turn to Gary Vaynerchuk's take on LinkedIn: “LinkedIn has ...
The Simple Branding Mistake That’s Stopping You From Being Great
There is an epidemic that traces back to one simple branding mistake that costs companies millions. It's this: ignoring the role of aspirations in ...
The Big Mistakes LinkedIn LIVE is Making (and How to Fix Them)
For close to 600 million users globally, there’s a new thing on the horizon: LIVE video. And LinkedIn LIVE is supposed to tap into this growing ...
Why Did This Video Get Over 34K Views on LinkedIn?
Branding and being on Linkedin are not two phrases I would have put together 12 months ago. Like Pouring Gasoline on an Already Raging Fire But quite a ...
Copy This. I Dare You.
“…if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already ...
When to Ditch a Lousy Pitch
The only solution to a lousy pitch is something more fundamental: establishing and having an authentic, meaningful, and differentiating brand story. A pitch ...
A Brander’s Guide to the Universe in 4 Minutes
Recently, I discovered a client who didn’t have — nor understand the role and importance of — a brand story. Stories add meaning, life, sustenance, and ...
How Your Brand Can Explode Using Netflix’s Growth Strategy
Netflix’s growth is the stuff of dreams. The kind of dreams that are able to be modeled if you pay close attention. Their strategy is a strategy you can ...
