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What if you could know the storytelling secret Steve Jobs used to help build Apple and make his presentations must-see events? Now you can. âThe most powerful person in the world is the storyteller.â Steve Jobs âThere is a distinct difference between ‘suspense’ and ‘surprise,’ and yet many pictures continually confuse the two.â Alfred Hitchcock BRANDS …
This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even launching. How did I leverage the human need for freedom and turn it on its head with a launch right at the start of the pandemic in March …
What if there were 7 simple ways to master storytelling instantly? There is. When I was young, I never was never troubled wondering “How Do You Master Storytelling?” (my attention was on girls, let’s be honest). Yet as a young lad, I loved it when my mom came to me and told me a bedtime …
The power of video for business growth is unrivaled. Here’s what Gary Vaynerchuk said: “The single most important strategy in content marketing today is video. Whether itâs video on Facebook, Twitter, Snapchat, or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.” Just think, …
This is about branding only a mother could love. I know you’re awesome. Your mother knows you’re awesome. That’s part of the problem. Because it may take a little while for a complete stranger to recognize your âinherent awesomeness.â Don’t Become a Victim of Branding Only a Mother Could Love Whatever you do, donât make …
âHow do we blow up LinkedIn?â It was one of the questions we asked ourselves. Why? Let’s turn to Gary Vaynerchuk’s take on LinkedIn: âLinkedIn has transformed so much as a platform.⌠Now, itâs become more of a content platform. âŚ. Itâs where Facebook was at 5-7 years ago.â I’d started a “project” to blow …
There is an epidemic that traces back to one simple branding mistake that costs companies millions. It’s this: ignoring the role of aspirations in branding. Do NOT attempt to brand anything unless you realize this: We each aspire to either have something, be rid of something inconvenient or undesirable, to be something more, to weigh …
For close to 600 million users globally, thereâs a new thing on the horizon: LIVE video. And LinkedIn LIVE is supposed to tap into this growing trend. LinkedIn even has Gary Vaynerchuk lauding its value in business, “LinkedIn marketing is something I really, really believe in for 2019. LinkedIn has transformed so much as a …
Branding and being on Linkedin are not two phrases I would have put together 12 months ago. Like Pouring Gasoline on an Already Raging Fire But quite a bit has changed at LinkedIn. Similar to a teenager suddenly realizing they have the influence, impact, career options, and more opportunities as an adult, LinkedIn has suddenly …
ââŚif youâre a copycat, you can never keep up. Youâre always in a passive position. You never lead; you always follow. You give birth to something thatâs already behind the timesâjust a knockoff, an inferior version of the original. Thatâs no way to live.â â Jason Fried, New York Times bestseller, Rework Authentic branding is about …
The only solution to a lousy pitch is something more fundamental: establishing and having an authentic, meaningful, and differentiating brand story. A pitch has three parts that together become a story. This is the focus of this week’s One Minute Wednesday. A Lousy Pitch vs. The Compelling Story To understand what’s right, sometimes you have …
Recently, I discovered a client who didnât have â nor understand the role and importance of â a brand story. Stories add meaning, life, sustenance, and relevance to⌠everything. A story is like air: itâs everywhere. As a result, itâs this âinvisibleâ component that can become something we forget about. Yet, without air, youâre not alive. …
Netflixâs growth is the stuff of dreams. The kind of dreams that are able to be modeled if you pay close attention. Their strategy is a strategy you can use for your brand quickly, simply and directly. Here’s how. The Bigger Picture: How Netflix Embraced Cultural Shifts In 1998, Netflix rolled out its DVD-by-mail service. …
