Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Storytelling gets a bad name. People in finance and accounting give it an even worse name. Why? Too often, they lack the three most valuable skills in business: The Wolf of Wall Street showed the darkest side of this. More commonly, talking with a finance person is a dreadfully long-winded conversation that’s stiffer than a …
1984. The year Apple aired its now-famous “1984” Super Bowl advertisement, the title of George Orwell’s famous book about a dystopian future, and the year new recruitment and staffing firm, First Search, opened its doors. It was after having completed my Masterclass that Al approached me. “David, nobody understands the power of branding to do …
I finally was able to collect 3 of the worst branding mistakes I see entrepreneurs make in this brand new video. And these 3 tips are short and powerful, kind of like Danny DeVito but without the neck strain. Like many entrepreneurs who started their own companies, I’ve had to wear multiple hats. One of …
By now, you’ve likely heard about the Clubhouse app, that invite-only, live audio, real-time, non-recorded, come-as-you-are platform that amassing a lot of attention. As mentioned on AppAnnie, they shared this amazing statistic and data: Plus, AppAnnie shared these stats: As of February 1, it had over 3.5 million global downloads and 8.1 million by Feb …
The power of video for business growth is unrivaled. Here’s what Gary Vaynerchuk said: “The single most important strategy in content marketing today is video. Whether itâs video on Facebook, Twitter, Snapchat, or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.” Just think, …
Ask any company and you’ll find four things they all seek to master: Branding. Innovating. Disruption. Success. Amongst the best marketing strategies for businesses, both large and small, there are: the gems, the gold nuggets, the business advice you canât afford to not follow. FACT: how marketing works in the world today has gone through …
Why are some brands and their clarity scrambled? Some arrive as fried as Sean Penn in Fast Times at Ridgemont High. While some are hunting for Easter eggs, the rest of us are hunting for our brand’s secret sauce. HOW TO UNSCRAMBLE YOUR BRAND Helping companies and individuals with their brands, I see all the smart …
Iâve been not-so-secretly experimenting with LinkedIn. With video. With posts. With one-liners. The LinkedIn Secret (That Cost Me Nothing) For years, LinkedIn had zits. It was awkward. It didn’t fit in. But after years of gathering cobwebs and suffering from an indentity crisis, LinkedIn has actually (and finally) become a “social platform for business engagment.” …
Ever struggle with how to be a better brand leader? Becoming A Better Brand Leader (in 60 Seconds) I am so excited over this week’s episode 59 of One Minute Wednesdays. (If you haven’t subscribed yet and caught all the previous episodes, you ARE missing out. Plain and simple. Subscribe and make sure to click …
I am excited to share this new brand video where I tackle this UK designer who “hijacked my book.” âGood artists copy, great artists steal.â Pablo Picasso So, yes, it happened: my book was hijacked by a UK designer. I’ve already shared with you what book owners of Brand Intervention have shared with me. So let …
Influencer Marketing Strategy is one of those phrases and objectives that comes up pretty frequently amongst CEOs, brands, marketing departments, and entrepreneurs. When I see influencers making their mark, that mark is made in definitive ways. Theyâre not wishy-washy. Theyâre not tentative. Theyâre not domineering. Theyâre open-minded to better options. In fact, theyâre committed to …
In this age of Amazon and other big monopolies, itâs a challenge to work out how to maintain or, (in the case of losing traction) reclaim your brand. The fact is: it is possible to reclaim your brand. How to Reclaim Your Brand and Category Isolate the false idea or commonly held misconception (one of …
In today’s One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let’s ask this horrible but true question: why do so many brands: STOP innovating? STOP proudly selling? STOP growing? STOP staying true to their purpose? In today’s episode, I give you an exact tool to overcome and obliterate …
Your brand is measured by so many metrics, itâs almost dizzying. So, what if you had to narrow it down to one vital metric? One that would monitor all others? Many will say money. Income. Thatâs a problem because income reflects something that happened before you got paidâbefore someone chose to become a customer, have you …
What every entrepreneur, startup, and CEO needs to know to create a no-excuses brand. Today’s One Minute Wednesday tackles whether something you’re progressing toward remains an obstacle or becomes an excuse. The fate of an obstacle rests with you. It’s become quite popular to talk about no excuses amongst thought leaders. Here’s my take in …
Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday. To take this one step further, there is this key point: âIf you don’t give the market the story to talk about, they’ll define your brand’s story for you.â Yup, Iâm guilty of saying that. And in …
Disrupt. Itâs a word that means “to interrupt the normal operation of.” Well, what if that “normalâ no longer met its initial objective? What if it merely went about its usual without ever questioning its model? Companies like Apple, Tesla, Nike and Dyson would never have come into existence. Normal. What a Concept. Weâve seen …
Few if any brands hold the power of Coca-Cola. And like all great brands, it evolves over time and if done well retains its roots and soul as a brand. The late Andy Warhol said, “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things …
Mission Impossible is a powerful movie franchise. It’s also a powerful brand. Yes, it has a mission, but more importantly, what is it’s secret? And what can brands learn from it? In its 20-year history, it’s done what many brands hope for: longevity, anticipation, interest, loyalty. (And yes, if it wasn’t already obvious, I am attending …
It was an innocent email I received. The email stated theyâd seen my âWhat is Innovationâ post and video on Fast Company and needed something equally inspiring for their staff. The company? The global leader in luxury skincare: La Prairie from Zurich, Switzerland, with 14 affiliates and represented in more than 90 countries worldwide. As …
In life (as distinct from branding), the three most used and most powerful words are, âI love you.â Together, they are definitive. Unambiguous. Powerful. (These three words, like The Beatles, are most effective when united.) So what about your brand? Do clients feel that strongly about your brand? Or is it a little diluted, falling …
To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, Botanical Bakery has seen sales triple each year. That’s 3Xing of sales the first year after the rebrand and 3Xing that again the second year. Whoa. That killer sales trend is …
Two years ago, we said goodbye to Steve Jobs, the rebel, the genius, the one crazy enough to think he could change the world (and did). Tim Cook, this is the future speaking. So listen up. (Business owners and CEOs, what follows is a vital lesson for us each to be reminded of.) Remember when …
Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand FUBU. I had an agenda to get more insight into the man who first worked at Red Lobster to eventually become the CEO of a new category …
To date, over 515,000 people have viewed my branding presentations on Slideshare with 350,000 of those since January of this year. Two have made it to the 100,000 milestone and another is only few hundred away. So last week I figured it was time for a new one since it had been a while. I …
