I am excited to share this new brand video where I tackle this UK designer who "hijacked my book." “Good artists copy, great artists steal.” ...
Influencer Marketing Strategy: Becoming a Wrecking Ball
Influencer Marketing Strategy is one of those phrases and objectives that comes up pretty frequently amongst CEOs, brands, marketing departments, and ...
How to Reclaim Your Brand (When Your Industry’s Gone to Hell)
In this age of Amazon and other big monopolies, it’s a challenge to work out how to maintain or, (in the case of losing traction) reclaim your brand. The ...
Why Did Your Brand Stop Working?
In today's One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let's ask this horrible but true question: why do so many ...
Why Isn’t Your Brand Performing Better?
Your brand is measured by so many metrics, it’s almost dizzying. So, what if you had to narrow to one vital metric? One that would monitor all ...
The No-excuses Approach That Made $1 Billion
What every entrepreneur, startup, and CEO needs to know to create a no-excuses brand. Today's One Minute Wednesday tackles whether something you're ...
Branding and Selling: How to Do It Right and Win Big
Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday. To take this one ...
How Do You Disrupt an Industry That’s Lost Its Way?
Disrupt. It’s a word that means "to interrupt the normal operation of." Well, what if that "normal” no longer met its initial objective? What if it merely ...
The Coca-Cola Brand: Pop Culture at its Finest [New Video]
![The Coca-Cola Brand: Pop Culture at its Finest [New Video]](https://www.risingabovethenoise.com/wp-content/uploads/2016/11/Coca-Cola-Logo-and-sign-150x150.jpg){kind=logo}
Few if any brands hold the power of Coca-Cola. And like all great brands, it evolves over time and if done well retains its roots and soul as a brand. The ...
Mission Impossible: How (and why) some brands go rogue
Mission Impossible is a powerful movie franchise. It's also a powerful brand. Yes, it has a mission, but more importantly, what is it's secret? And what can ...
How a Global Brand Restores Its Culture in 3 Minutes
It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally ...
The 3 Most Powerful Words Every Brand Needs
In life (as distinct from branding), the three most used and most powerful words are, “I love you.” Together, they are definitive. Unambiguous. Powerful. ...
What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?
To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, ...
The Commercials Apple Should be Making Today (video)
Two years ago, we said goodbye to Steve Jobs, the rebel, the genius, the one crazy enough to think he could change the world (and did). Tim Cook, this is ...
Exclusive Interview with Shark Tank Investor Daymond John: “Why I Do What I Do”
Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand ...
The Marketing Lesson 19,084 Businesses Learned This Past Weekend
To date, over 515,000 people have viewed my branding presentations on Slideshare with 350,000 of those since January of this year. Two have made it to the ...
Which of these Slideshare branding presentations will cross the 100,000 mark first?
Seth Godin wrote, "If we built factories as badly as we build marketing campaigns, this country would be in shambles" and I think this is highly applicable ...
How to Rebrand: How an INC 5000 Tech Company Did It Right
Can rebranding help a company shed an outdated brand image? How does it cast off a brand voice that no longer speaks to today's market place? Milestone ...
Weapons of Mass Instruction (in honor of Independence Day)
Independence Day. Is it only about grilling, fireworks, alcohol and another day off work? What Does Independence Day Mean to You? In a few days, we ...
The Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)
In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by ...
My First Google Hangout Interview: “Branded Alive”
Marketing today is filled with so much double-talk and corporate marketing-speak that it makes the DaVinci Code look like a simple crossword puzzle. So, when ...
Turning Clients Into Rock Stars: 4 Who Made It
Clients look to branding professionals to make them and their brands look good. As in, rock star good. Don't actors catapult their careers on the recognition ...
Is Your Business Using the (Ethical) Science of Persuasion?
James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence. Persuasion. Even though it's not a 4-letter word, people have strong ...
“Honey, I Shrunk the Brand…”
What do espresso, author Tim Ferriss (of #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek), Greek yogurt category leader ...
The Shorty Awards Picks a Winner in Branding
"Shorty voters are 26 times more influential than the average Twitter user." Whoa. The Shorty Awards, now in its 5th year, recently recognized the companies, ...
