Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
To hear some CEOs, one might think there were no different types of brands. Nothing could be further from the truth. Recently, I outlined the 4 types of entrepreneurs I’ve encountered in four decades of helping businesses grow and building brands, generating over $7 billion in revenue worldwide. Businesses that don’t nail this end up …
1984. The year Apple aired its now-famous “1984” Super Bowl advertisement, the title of George Orwell’s famous book about a dystopian future, and the year new recruitment and staffing firm, First Search, opened its doors. It was after having completed my Masterclass that Al approached me. “David, nobody understands the power of branding to do …
There’s no question that companies need to focus on branding today more than ever before. But what does that mean for entrepreneurs and CEOs? It means creating a strategy to awaken customers and inspire them to take action. Easier said than done. To say that the world of business has changed in the last few …
I finally was able to collect 3 of the worst branding mistakes I see entrepreneurs make in this brand new video. And these 3 tips are short and powerful, kind of like Danny DeVito but without the neck strain. Like many entrepreneurs who started their own companies, I’ve had to wear multiple hats. One of …
An entrepreneur became a millionaire by building a tribe? Yes, it’s true. At age 28, Tony Whatley started his first side business while working a full-time career. Within two years, he was earning more than his salary. At age 34, he sold that business and became a multi-millionaire. Since then, he started other companies. Now …
Client testimonials do for your business what exercise and diet do for your body: they tighten up the loose and jiggly parts replacing âbrand flabâ with âbrand muscleâ and tone. The result? People see you and your brand in a whole new light asking questions like: âHave you lost some weight?â âWorking out?â âAre you …
“Is Branding Dead?” is a question entrepreneurs and CEOs all wonder about. Instead, they routinely ask, “What about personal branding?” or “Isn’t social media the answer to everything” or…? Very easy and common holes to fall into unless you understand the following: In a recent discussion with entrepreneurs around the world, I stated, “Branding as …
What if there were 9 expert ways to create meaningful connections with customers? Would you put them to use? I am taking a leap of faith and assuming you would. So let’s get started right now. 9 Expert Ways to Create Meaningful Connections With Customers This list is ground zero. If you don’t have these points …
This branding masterclass slays ordinary thinking because “ordinary thinking” no longer works in business and staying ahead. (That’s not me talking. That’s the alumni who have gotten as much as a 2,333% ROI on their tuition.) Ordinary is vanilla ice cream. Extraordinary is the same vanilla ice cream, presented in a different way: with roasted …
In this important keynote, I discuss the #1 tool your brand’s not using. In this beautiful setting by the Adriatic Sea across from Croatia, I delivered two keynote speeches to an incredible group of professionals. In this excerpt, I specifically cover the two sides to your brand that are not being maximized to strengthen your …
One year ago, I published what became a #1 Amazon bestseller within 2 days of going live, specifically a breakthrough book on branding for every business and brand that didnât have time to read another book on branding. Unless youâve been living under a rock, you know the book: Brand Intervention, 33 Steps to Transform …
I am excited to share this new brand video where I tackle this UK designer who “hijacked my book.” âGood artists copy, great artists steal.â Pablo Picasso So, yes, it happened: my book was hijacked by a UK designer. I’ve already shared with you what book owners of Brand Intervention have shared with me. So let …
I covered a vitally important strategy in Brand Intervention: that in every brand, there exist 2 sides every brand needs to master if it wishes to grow, sustain that growth, and maintain its relevance. It has to do with expectations which I have covered a lot in previous articles and videos. But more importantly, it …
Branding and basketball. Each is a sport with avid fans and onlookers waiting to see the next astonishing move. As if you needed me to connect sports with branding any further, along comes “Coach Julz.” She is, in a word, one amazing basketball coach. Since 2010: Scholarships: 30 out of 39 (76%) of her players …
Ever wonder how some companies and organizations seem to have a knack and ability on how to change the world? Why can some inferior products outperform superior products? How can something with less value yet be craved by the masses over another alternative with much better features and overall value? This is what I cover in …
Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to defiantly stand out. So imagine how I felt when I discovered several people on Amazon referring to my new book, Brand Intervention, as “the …
Why did more than 29 readers from around the world send me photos of themselves with my new book (like they would with their closest friend)? Itâs pretty freaking amazing. After all, the insights were 30 years in the making. Yet, six weeks ago, I published this book after 2 years in the works and …
My relationship with Gary Vee officially began November 12th, 2017, two days before Gary would turn 42 years old, and two days before Gary’s debut of his soon-to-be collector’s item sneaker (in collaboration with K-Swiss). It was a lovely Sunday morning, enjoying my morning espresso with sun shining over my shoulders. I pressed send. Gary …
This is the launch of One-Minute Wednesdays, a weekly YouTube series and part of our Brand Intervention for 2018. This first episode tells how to go from practitioner to genius in 60 seconds. The answer will surprise you.
How to brand anything is one helluva title. Talking about Brand Intervention! And all for the last post I’ll do this year. After a year of amazing career milestones, I had to wrap this up in a big way. To recap just a few highlights this year: I rebranded a 70-year old, national non-profit into …
Why you’re not Daymond John (and what you can do about it). He’s the Shark everyone loves (versus another Shark who everyone loves to hate). Daymond John, “the people’s Shark” from ABC’s TV show Shark Tank, is many things: street smart, brand savvy, persistent, resourceful with talents, focused, big-hearted, and most notably gracious. I mention this …
Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, took the #1, #2 and #5 positions on Amazonâs Hot New Releases list within 2 days of being released, and has been in the top 5 since it went live. (Above, you see David in his office with his two …
Unless you’ve been living under a rock, you know that Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, is finally going to be able to be purchased so these powerful tools can be put to use. Brand Intervention and Chocolate What the hell does Brand Intervention, the book, …
Brand Intervention is taking on new dimensions. I’ll explain: Daymond John, everybody’s favorite shark from Shark Tank, wrote the Foreword. Really. Gary Vee wants my sneaker. Really. Limited edition Guittard chocolates (some of the world’s finest chocolates) are being made for an upcoming Webinar. Really. And America’s finest boutique coffee roaster is involved with special batches of …
This is about brand intervention. In a few days, K-Swiss is releasing Gary Vaynerchuk sneakers, the first sneaker not associated with an athlete, but a business celebrity (to my knowledge). So, this unique branding initiative with the sneaker caught my attention, especially given that in a few weeks, my new book, Brand Intervention, 33 Steps to …
