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How brands outshine, outlast and outperform their competition
After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the remarkable 100,000 landmark), I decided to do a celebratory dance in the form of a new Slideshare presentation. I took one of the most popular posts on Rising Above The Noise …
As many of you know, I see things differently. Like when I wrote my Fast Company post proving how “Design is Like Underwear.” (See the video here). And while I was minding my own business, along comes YouTube with new channel options. In short, I went crazy. YouTube Madness So, I made a new header …
I was reading a good article in the Huffington Post that explains in understandable English what’s meant by the term “fiscal cliff.” It is explained this way: “This whole situation is the result of an ongoing fight in Washington over how to improve the economy (in the short term) and bring down the national debt …
Brad Pitt’s TV commercial for Chanel No. 5 has created quite a stir. Ad Age wrote about it and Saturday Night Live did a series of spoofs that echoed this ad’s ambiance for the famous fragrance. Journey. Fate. Passion. These very meaningfully stated words have left too many in a daze of… something reminiscent of …
“We’re here tonight with two world-class opponents. “In this corner is the current champion, Social Media, the reigning and defending Champion holding the professional world record for endless wins (and numerous controversial losses) standing at 6-feet-2-inches tall, weighing in at 225 pounds. The Challenger and former World Champion is Branding from the East Coast, standing …
As a brand, I find Shark Tank at the top of its game. It’s a well choreographed enterprise that hasn’t lost its mission, focus or appeal. That’s why I first wrote “The Shark Tank Formula: 4 Steps To Owning A Room–And Making A Killing” in my Fast Company blog which Daymond John tweeted, “the best article …
A marketing genius once said: “Rules enable one to follow. Knowledge enables one to lead.” Genius Doesn’t Happen By Accident Fact is, not all ideas are created equal. Not by a long shot. I determine if an idea is valuable by a few criteria: Does it help isolate the correct target? Or does it disperse …
