Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
“Money goes in but it never comes out….” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when he’s not eschewing his “tough love” negotiations, Kevin has some very good one-liners. Is Your Brand Infested? Brand strategies …
Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, “The key to generating loyalty and rising above the general noise seems to be all about creating an authentic voice.” Brand Elevation and Rising Above the Noise There are …
Want a more effective rebrand? Read on. Rebranding done well (like life and young love) is a dream. Done badly and it results in something only one word can describe. Before the word and the new video that exposes it in all its glory, the following teenage confession explains everything. Her name was Randy (last name omitted …
In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by Abercrombie & Fitch’s CEO Mike Jeffries about only serving “cool and good-looking kids” (i.e., nothing for women larger than 10 or larger than 34 for men). America. The (Almost) …
After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the remarkable 100,000 landmark), I decided to do a celebratory dance in the form of a new Slideshare presentation. I took one of the most popular posts on Rising Above The Noise …
Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of them violating what’s covered in this presentation.) Startups need reliable guidance (like a precision GPS that gets you from point A to point B). That …
You knock yourself out to close that client. They close. You’re pumped. Yet, once the project ends, you never hear from them again. So you rinse and repeat: Close. Deliver. Sell more. Month after month. Year after year. Never gaining the traction or brand recognition you rightfully deserve. There are various possible scenarios why. But …
With the presidential election and political debates on everyone’s mind, this video message has a certain timeliness about it. Committees: Where Good Ideas Go To Get Slaughtered Yes, this video immortalizes something I actually said in public, “Committees — famous for vanilla outcomes, exhausting debates and mindless meetings — have destroyed more good ideas than …
“We’re here tonight with two world-class opponents. “In this corner is the current champion, Social Media, the reigning and defending Champion holding the professional world record for endless wins (and numerous controversial losses) standing at 6-feet-2-inches tall, weighing in at 225 pounds. The Challenger and former World Champion is Branding from the East Coast, standing …
In a video I recently saw by James Wedmore, he reported that every single minute, there are: 2.8 million videos viewed on YouTube 277,000 logins on Facebook 100,000 tweets sent on Twitter 100 new accounts created on LinkedIn On top of that, there’s a reported 550,000 new businesses started in the US alone, each and …
Branding mistakes are awful. Some are worse than others and hard to live with. The Beatles, Western Union and Steve Jobs The famous guy who said “No” to signing on The Beatles since “guitar music was on its way out,” well, that was a bad one. (Thankfully, The Beatles knew to say “No” to such …
“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand’s promises and distinctions.” The marketing landscape is a consumers’ hell. Rampant in the marketplace, we have ordinary brands parading around and sounding like something special — the next greatest thing — …
