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Is Your Brand a Roach Motel? (Brand Failures Explained)

“Money goes in but it never comes out....” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure ...

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Filed Under: Branding Blog, Branding Case Studies, Portfolio Tagged With: brand failure, branding, branding mistakes, burgers, design, food branding, food packaging, package design, rebranding, seth godin, shark tank

Which of These 9 Misfires is Holding Your Brand Down?

Woman suffering from the wrong branding decision

Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, "The key to generating ...

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Filed Under: Branding Blog, Branding Insights Tagged With: brand failure, brand strategy, branding, branding mistakes, cliches, seth godin, steve jobs, success, successful strategies

Want a More Effective Rebrand? Master This 1 Word (Even Though Most CEOs Are Afraid To)

Worst Word in Branding Movie Title

Want a more effective rebrand? Read on. Rebranding done well (like life and young love) is a dream. Done badly and it results in something only one word ...

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Filed Under: Branding Blog, What is Branding Tagged With: brand failure, branding, branding mistakes, humor, rebrand, rebranding, video, youtube

The Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)

What is branding? J.C. Penney's woes may have the answer.

In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by ...

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Filed Under: Branding Blog, What is Branding Tagged With: Abercrombie & Fitch, Advertising, brand failure, brand leadership, brand strategy, branding, branding mistakes, branding tools, design, fast company, J.C Penney

The Impossible Brand Formula (New Slideshare Presentation)

3 Questions Every Brand Must Answer_Impossible

After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the ...

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Filed Under: Branding Blog Tagged With: brand failure, brand insight, brand strategy, branding tools, presentation, rising above the noise, slideshare, social media, success

13 Brand Killers and Why Startups Must Succeed

Startup survival and branding

Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of ...

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Filed Under: Brand Leadership, Branding Blog Tagged With: brand failure, brand leadership, brand strategy, branding mistakes, branding tools, rising above the noise, success

The Small Business Growth Killer

Small Ideas Unleashed

You knock yourself out to close that client. They close. You’re pumped. Yet, once the project ends, you never hear from them again. So you rinse and ...

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Filed Under: Brand Strategy, Branding Blog Tagged With: brand failure, brand leadership, brand strategy, branding mistakes, branding tools, Daymond John, shark tank, small business

I’m David Brier and I Approve This Message

David Brier $100 Bill

With the presidential election and political debates on everyone's mind, this video message has a certain timeliness about it. Committees: Where Good Ideas ...

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Filed Under: Branding Blog Tagged With: brand failure, branding, branding mistakes, branding tools, political debate, politicians, presidential election, shark tank

Social Media vs. Branding: Which One’s Losing and Why?

Google Unveils Branding's Weakness

"We're here tonight with two world-class opponents. "In this corner is the current champion, Social Media, the reigning and defending Champion holding the ...

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Filed Under: Brand Strategy, Branding Blog Tagged With: brand failure, brand insight, branding, branding mistakes, rising above the noise, social media

What’s Killing Your Brand? 33,995 Reasons to Find Out Now

In a video I recently saw by James Wedmore, he reported that every single minute, there are: 2.8 million videos viewed on YouTube 277,000 logins on ...

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Filed Under: Brand Development, Branding Blog Tagged With: best buy, brand failure, brand strategy, branding mistakes, cliches, fast company, slideshare

The Secret CEO Technique To Repel Stupid Brand Mistakes

The Beatles and David Brier

Branding mistakes are awful. Some are worse than others and hard to live with. The Beatles, Western Union and Steve Jobs The famous guy who said "No" to ...

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Filed Under: Branding Blog, Inspiration for Growing Companies Tagged With: brand failure, branding mistakes, innovation, marketing, success, The Beatles

Is Your Brand Ordinary or Extraordinary? [infographic]

Brand Failure: Not knowing how to stand apart and stand out

“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and ...

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Filed Under: Branding Blog, Branding Insights Tagged With: brand failure, branding, branding mistakes, consumerism, differentiation, infographic

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What is Branding?

MAGIC OF BRANDING

“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

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