“Money goes in but it never comes out....” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure ...
Which of These 9 Misfires is Holding Your Brand Down?
Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, "The key to generating ...
Want a More Effective Rebrand? Master This 1 Word (Even Though Most CEOs Are Afraid To)
Rebranding done well (like life and young love) is a dream. Done badly and it results in something only one word can describe. Before the word and the new ...
The Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)
In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by ...
The Impossible Brand Formula (New Slideshare Presentation)
After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the ...
13 Brand Killers and Why Startups Must Succeed
Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of ...
The Small Business Growth Killer
You knock yourself out to close that client. They close. You’re pumped. Yet, once the project ends, you never hear from them again. So you rinse and ...
I’m David Brier and I Approve This Message
With the presidential election and political debates on everyone's mind, this video message has a certain timeliness about it. Committees: Where Good Ideas ...
Social Media vs. Branding: Which One’s Losing and Why?
"We're here tonight with two world-class opponents. "In this corner is the current champion, Social Media, the reigning and defending Champion holding the ...
What’s Killing Your Brand? 33,995 Reasons to Find Out Now
In a video I recently saw by James Wedmore, he reported that every single minute, there are: 2.8 million videos viewed on YouTube 277,000 logins on ...
The Secret CEO Technique To Repel Stupid Brand Mistakes
Branding mistakes are awful. Some are worse than others and hard to live with. The Beatles, Western Union and Steve Jobs The famous guy who said "No" to ...
Is Your Brand Ordinary or Extraordinary? [infographic]
“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and ...
