Per Wikipedia, “Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand ...
Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…