Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Every brand wants to know the secret strategy another brand must be using when, all of a sudden, it takes off like a rocket. Well, here’s a factor I recently explored: What do Elon Musk, Steve Jobs, Steven Tyler, Mick Jagger, David Ogilvy, Gary Vaynerchuk, Grant Cardone, Russell Brunson, Howard Schultz, Daymond John, Jeff Bezos, …
Knowing your customer is great only so long as you use that insight to build your brand story. How Well Does Your Brand Know Its Customer? During the baby boomer years (1946-1964), 75.8 million Americans were born (in 1957 alone, 4.3 million babies were born — very busy times 😉 ). The result today, according to …
I love writing for Fast Company. My editor rocks and is an SEO genius. FC is a great venue because the readers are my public: entrepreneurs, rebels, movers, innovators, geniuses, dot-connectors and leaders who zig when others zag and avant-gartistsâ„¢ (new made-up word) who can unleash the hidden gems that others overlook and miss. You can …
