Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
If you’ve ever been engaged in branding cosmetics, this case study is for you. The room was dimly lit, the air thick with tension. The CEO put down his coffee. Slowly. Deliberately. His eyes never leaving his cup. “Will this strategy guarantee us a prosperous future, diluting the strength of our competitors?” “No. This strategy …
Most startups (over 97% by actual experience) begin with a fundamental flaw. It’s the first inclination commonly driven by the thrill and enthusiasm of entrepreneurialism and this mistaken thinking: that what the company does matters. This flaw shows up in the naming, the logo, the slogan, etc. I’ll explain. Fact is, people don’t care what …
