Copy This. I Dare You.
ââŚif youâre a copycat, you can never keep up. Youâre always in a passive position. You never lead; you always follow. You give birth to something thatâs already behind the timesâjust a knockoff, an inferior version of the original. Thatâs no way to live.â â Jason Fried, New York Times bestseller, Rework Authentic branding is about …