This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even ...
What Facebook’s Stupid (and Irresistible) Ads Made Me Do
Ever notice Facebook's impossible-to-ignore (yet often reminiscent of snake oil) ads seen on the right-hand side of your news feed? You know, the ones that ...
The Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)
In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by ...