Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even launching. How did I leverage the human need for freedom and turn it on its head with a launch right at the start of the pandemic in March …
Ever notice Facebook’s impossible-to-ignore (yet often reminiscent of snake oil) ads seen on the right-hand side of your news feed? You know, the ones that promote everything from weight loss to growing your hair to thinning your waist to finding the perfect mate to making tens of thousands every month without ever leaving your bed? …
In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by Abercrombie & Fitch’s CEO Mike Jeffries about only serving “cool and good-looking kids” (i.e., nothing for women larger than 10 or larger than 34 for men). America. The (Almost) …
