Award-winning branding, rebranding and package design

How brands outshine, outlast and outperform their competition

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Speaking
    • The #1 Alexa Skill on Branding and Rebranding
  • Branding
    • Branding Articles and Portfolio
  • Videos
  • FREE EBOOK – DOWNLOAD YOUR COPY NOW
  • Contact
  • Blog

The Remarkable Slogan One Investor Just Couldn’t Resist

The remarkable slogan

Every brand craves a remarkable slogan to help them distinguish themselves.

A great slogan can obliterate sales resistance, making your brand the voice of your audience.

That’s what can happen.

Here’s what actually happened with a brand that got it right.

I just learned that one of our clients, Defiance Fuel just closed a partnership deal with Def Jam rapper Jeezy.

And the celebrated rapper said, “I am thrilled to partner with a brand whose motto ‘defy limitations’ is one I believe in professionally, physically, and mentally.”

That slogan was developed in Nashville when we developed the brand, product name and package design.

The Slogan that Crushed Opposition

Just today, I saw this Forbes article where they wrote what happened:

“Born Jay Wayne Jenkins 40 years ago today, his current portfolio includes an ownership stake in American Cut Steakhouse’s location in Atlanta’s Buckhead district, an advisory role for the Avión tequila brand, and multiple real estate properties.

“Jenkins’ latest endeavor takes him into the world of athletic performance enhancement. This week, he announced a partnership with Nashville-based company Defiance Fuel, Inc. around their titular, signature product. Described as an “ultra-purified” performance water, Defiance Fuel is currently available via “partner gyms, yoga studios, sports teams, professional athletes, therapy centers, specialty sporting goods stores [and] wellness centers.” A recent arrangement with the St. Louis Cardinals put the rehydration product in both the bullpen and concession stands at Busch Stadium.

“In a statement, Jenkins expressed his enthusiasm for working with the brand. ‘I am thrilled to partner with a brand whose motto defy limitations is one I believe in professionally, physically, and mentally.’ “

How Did This Remarkable Slogan Come to Life?

The video we created tells the tale better than any additional words I could weave:

The Secret Sauce

Slogans are one part of your brand’s toolbox that separates your brand from your competition.

But it’s a core part of any company’s Brand Vocabulary.

For many companies, it’s part of their secret sauce.

To settle for a mediocre brand and a predictable slogan is to let your brand down, and to risk being invisible.

Related articles:

3 Details Every Brand Must Apply to (Finally) Get Noticed
The No-excuses Approach That Made $1 Billion
Working From Home? 3 Music Videos That Will Make You Smile
Rebranding New York’s Finest (Premier Landscaper)

Filed Under: Branding Blog, Uncategorized (Indecision at its Finest) Tagged With: branding, branding genius

Schedule An Appointment

Speak-with-David-Brier
« The 66% Rule: How to Boost Your Brand’s Strategy
How to Ensure Your Brand Survives That Devastating Fork in the Road »

Search

What is Branding?

MAGIC OF BRANDING

“DAVID BRIER IS A BRANDING GENIUS” — GRANT CARDONE

David_Brier_WITH_GRANT_CARDONE

First Time? Click Here.

START-HERE-GRAPHIC

Branding, Rebranding & Other Entrepreneurial Strategies

  • Brand Development (5)
  • Brand Identity (6)
  • Brand Leadership (59)
  • Brand Strategy (38)
  • Branding (54)
  • Branding Blog (188)
  • Branding Case Studies (21)
  • Branding Insights (16)
  • Design (16)
  • Design Inspiration (5)
  • Inspiration for Growing Companies (26)
  • Leadership (34)
  • Logo Design (6)
  • Must-read List (11)
  • Package Design (4)
  • Podcasts (13)
  • Portfolio (81)
  • Power of Words (16)
  • Rebranding (31)
  • Seen on Fast Company (10)
  • Seen on Slideshare (6)
  • Social Media (36)
  • Storytelling (89)
  • Tourism Branding (1)
  • Uncategorized (Indecision at its Finest) (27)
  • What is Branding (7)

GET FREE UPDATES

BRANDING INSIGHTS DELIVERED RIGHT TO MY INBOX

I want to join the thousands of smarter businesses and brands that already receive free updates, case studies and smarter strategies to defy gravity and rise above the noise.
* indicates required
Email Format

What Does R.O.I. Really Mean For Your Brand?

David_Brier_on_Great_Branding

Brand Intervention Gallery

Before & After Brand Transformations

Before & After Examples

Package Design

Package Design

Brand Identity

2012-BRAND-IDENTITY-2

Tourism Branding

Tourism Branding

Technology Branding

Technology Branding

The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

Testimonials

What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

As seen in Forbes.com

“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.”
P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
0
Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

The secrets behind explosive growth

What to do when you're not Joe Rogan
Luxury Brand Success for Nimbl
Why Branding Matters to an Australian Company
the perfect brand extension
serving customers the right way
Rebranding a Company: Woof! Woof!

Subscribe to my Branding Insights email and get my Free E-Book on Branding


You Know You Want To...
Copyright © 2022 · COPYRIGHT DBD INTERNATIONAL, LTD. ALL RIGHTS RESERVED · Privacy Policy · Log in

...