Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Geniuses use everyday items in unexpected ways, transforming ordinary items into something extraordinary. Something as ordinary as language â that medium we use to connect with others everyday â is elevated to convey ideas, to establish rapport, to inspire and generate energy. So, I decided to write a series of articles on the power of …
âThe one who follows the crowd will usually go no further than the crowd. The one who walks alone is likely to find himself in places no one has ever been before.â Albert Einstein Authenticity. Itâs best when itâs real. When reorienting a brand and clarifying their core reason for being, companies are too often …
2014 (setting 2015 up for crushing it) was a remarkable year with many milestones (last week, I sent out “My Holiday Elfie” which if you missed, you can check out here). 2015 Highlights It was a year when Forbes.com did an interview on me about the two types of brands (a book is being worked …
If you appreciate words as a tool, or write, or use the language in any way to deliver a stronger, more memorable message, keep reading. Legalize Marinara While much is written per day, few blocks of text thrill the reader or succeed in generating a real buzz. Candidly, most are boring crap, resulting in my …
“No matter what people tell you, words and ideas can change the world.” Robin Williams Robin Williams was a master of the spoken word, taking unlikely words/meanings/concepts and pairing them together to unleash new views and ideas to inspire and amuse us all. With his recent passing, I was, like many, shocked by his sudden …
When did Typography Get Sexy? Who would watch a paper-letter animation video about the history of fonts and typography? Well, over 840,000 people. Not only that, over 17,990 viewers “liked” it. It’s the product of a talented young designer from Canada named Ben Barrett-Forrest. The video is made up of: 291 Paper Letters 2,454 Photographs, …
When they said, “See the guy in the back,” I wondered what the hell I had just gotten myself into…. A Little Coke Goes a Long Way Minding my own business, I was innocently walking down the street yesterday morning when I saw the above sign. I immediately popped out my iPhone and shot this …
At 40 seconds, you’ll never see this word the same way again. At 1:21, you’ll see a lodge like you’ve never seen one before (without ever seeing a picture of the lodge). At 1:45, you’ll watch a word say more in one second than an entire wing of the Library of Congress. And the last …
(This is the 9th installment in celebration of the power of words and language. To see the whole series, links are at the bottom of this article.) I stopped in my tracks. I. Couldn’t. Move. Of all places, it happened in my local health food store. I saw a package and, being an avid package …
Words. Love them or hate them. They’re here to stay. This series started out about a year ago, from one video that inspired me intensely. Words to me are like ingredients in a recipe. In the hands of a master chef, ordinary food becomes a masterpiece of deliciousness than in the hands of someone less …
Less than nine months ago, something unprecedented occurred. It was a simple video. With a simple message. Delivered by a 9-year-old boy with a remarkable (and awesome) spirit. Twenty-eight-million+ views later, this young lad (now 10-years old) has become an international source of inspiration to millions. (I know I’ve watched it at least 8 times and …
Inspiring others to action. Selling. Persuading. Breaking down walls. Converting. Results that words can (and should) achieve. This series, “The Power of Words,” started out as a one-off inspired by my ongoing love affair with words, language and their power to change the minds of people through new understandings. I also care (a lot) about …
It was one of the most talked about commercials of this year’s Super Bowl. I was so moved by it that days later I had an inspiration which has now become a video. A video which features the amazing voice of legendary impressionist Jim Meskimen, with 45 separate images to emulate the incredible Super Bowl …
They sell. They alienate. They make friends. They anger enemies. They make some homeless. They make others millionaires. That’s the power of words. “Hey moron!” Insulting. But those words did get your attention. “I love you.” Aaaaah… The most powerful language trio ever to perform on the stage called life. The Right Words Sell. A …
In March, I posted the first Power of Words post which drew a remarkable range of cheers across the globe with a video that relayed a beautiful universal message. Then in September, I posted the Power of Words, Part 2 featuring a brilliant and poignant video that uses a “poem” delivered by Taylor Mali to …
Stop blaming words. That just doesn’t fly anymore. Words aren’t to blame for a failure to communicate, any more than the sneakers in an Olympic marathon caused the runner to win or lose. Or the bat caused the winning home run. No. It’s how the originator of those words uses them which gives them power …
Clients and colleagues know my love affair with the English language. Powerful concepts draped in flowing words leave readers enraptured. In this case, over 14,119,940 have viewed and been moved by this short, remarkable video. So you would figure a blog post entitled, âThe Power of Wordsâ would inspire me to write a lot about …
