Branding and Brand Strategy for Growing Companies
Branding for Restless Companies and Driven Entrepreneurs
Brand storytelling is the superpower of Ninja CEOs from another galaxy. It’s how Pixar movies pull us in like a powerful intergalactic gravitational force. Their secret is a killer narrative formula that turns everyday chaos into unforgettable blockbusters. And guess what? Your brand can do the same. But first, there’s something you need to know: …
Let’s cut through the hype: AI isn’t your genius intern. It’s not sitting in a dimly lit room somewhere, smoking a pipe and solving humanity’s existential crises. So What is AI? AI is the world’s fastest garbage-sifter, a glorified bulldozer for bad ideas, and a mirror that reflects exactly how lazy your thinking has become. …
Ready to ignite some real, sustainable growth and ditch the endless sea of me-too brands? Then buckle up. Recently, I had the absolute blast of going toe-to-toe with the legendary Brad Szollose on his Awakened Nation podcast—talking branding, differentiation, and my new book, Rich Brand Poor Brand: How to Unleash Your David in a World …
There’s a secret to building a brand that most leaders overlook: it starts from within. Your title means nothing when it comes to elevating a team or shaping a culture. In fact, status and hierarchy are toxic when trying to build a brand that thrives. The real power move? Creating a culture so strong it …
Branding must be fearless. Not tentative. To do that, we must know what branding isn’t (and what it is). Here’s what rebranding isn’t: Here’s what rebranding actually is: Want to rebrand the right way? Embrace the hard stuff. Boldly. The INC 5000 Company With a Vision (and the Guts to Look) This is exactly what Fortis Business …
Brands like Oatly have successfully differentiated themselves and become one of today’s iconic brands through bold and irreverent visual styles, creating a unique space in crowded categories. Some stats help frame the importance of this: Iconic brands succeed by questioning assumptions, embracing trust, and delivering unexpected customer experiences. These two quotes from my new bestseller …
CEO excellence is built on something invisible: Ideas. Recently, Stu Sjouwerman, CEO of KnowBe4, the global leader in Security Awareness Training, put out the original version of THE KNOWSTER PLAYBOOK as low-cost as possible to make it super easy for 2000+ Knowsters worldwide to buy it and read their own physical copy. Stu had one …
Jaguar went neon models. Mercedes went chicken. Neither ad showed product. One worked. The other had the lifespan of a crash-dummy test. Jaguar’s recent ad campaign was a spectacle of neon-colored models. Where were the cars? What was the message? It felt more like a fashion show on LSD than a car commercial. By contrast, …
. When George Bryant, a New York Times bestselling author and podcast host extraordinaire, who helps others achieve business success invited me to join him for a conversation, I knew it was going to be more than just a chat. It was going to be a branding smackdown—the kind that wakes up businesses stuck in …
Codie Sanchez and I don’t just share a passion for rethinking success—we’re also book neighbors. Her Mainstreet Millionaire and my Rich Brand Poor Brand debut just 24 hours apart. Coincidence? Maybe. Or maybe it’s proof that bold ideas have impeccable timing. Codie’s focus is on empowering individuals to unlock wealth through small business ownership. My focus? Showing companies how …
Loyalty doesn’t mean conformity or tolerating a “cancel culture” environment. Let that sink in. True loyalty involves critical thinking because one is being loyal to the overall purpose, not merely saying “yes” because it’s the acceptable thing to do. Here’s the kicker: Cancel culture doesn’t just “happen.” It thrives where weak leaders reign—where toxic workplaces …
In a world where the rules of business shift faster than a trending meme, Rich Brand Poor Brand is the business book no business can afford to skip if they plan to compete and grow in 2025. And it goes on sale December 4th. Are you experiencing: The Best Business Book for 2025? This game-changing …
I had the privilege of speaking with Dr. Elizabeth Lindsey, a National Geographic Explorer, TED Talk speaker, and recipient of the United Nations Visionary Award. I immediately fell in love with Elizabeth’s love and respect for the power of storytelling. Two Hearts. One Mind. This video is the result of our relationship blossoming during the …
At different times in his life, Simon Sinek wasn’t certain: • He’d write best-selling books,• He’d deliver one of the most-watched TED Talks,• He’d become a global thought leader. But that didn’t stop him from starting,learning, growing, and making a real impact. One idea at a time.One follower at a time. Fast forward to today: Simon Sinek is …
What if you could get Warren Buffett’s best advice? For investing. For branding. For legacy building. For picking winners. Is Warren’s genius just about crunching numbers? In a word, no. The Oracle of Omaha has some killer insights on branding that might open your eyes. Here are two insights straight from Warren’s mouth: Buffett’s always …
As I came across Nathan Barry’s ConvertKit that’s about to morph into something entirely new, I felt that I must share the best branding method I know. Is it because I use ConvertKit? Partly yes. But more so because a rebrand isn’t just a name change, or new skin as in a new logo; it’s …
How do today’s wealthiest entrepreneurs drive business growth? After spending decades studying this and building million-dollar brands and billion-dollar unicorns, one approach stood out. Elon Musk calls it the “first principle” thinking. It’s enabled him to innovate the industries of automobiles and space travel and to become one of the wealthiest entrepreneurs on the planet. …
Elon Musk. Independent. Wealthy. Innovative. Welcome to the high-stakes world of branding – a world that’s as unpredictable as Wall Street on Monday morning yet as ripe for disruption as the dawn of e-commerce. But you, you’re not just any player. You’re a trailblazer, an Elon Musk in a world of old-school industrialists. A Mr. …
I recently spoke with Matt George, an executive coach providing Leadership Education at Harvard to CEOs of Fortune 500 companies. He’s someone who’s raised tens of millions of dollars for a non-profit he ran for 30 years. Matt is a rare breed who unites empathy and compassion with hungry entrepreneurialism. In our discussion, one thing …
While I am not a fan of the term “YouTube Guru,” when the shoe fits… What if you could get inside the mind of someone who’s gotten 300 million views online? Who, in the last month, has gotten over 55 million views online? That’s exactly what I am sharing with you in today’s brand-new video interview. …
I am excited to announce my new video series on YouTube that answers the question, “Why do millionaires love to pick my brain?” I’ve been fortunate to help clients generate in excess of $4 billion in sales and revenue, and by the end of this year, it’s likely to exceed $6 billion. Hence a playlist …
An entrepreneur became a millionaire by building a tribe? Yes, it’s true. At age 28, Tony Whatley started his first side business while working a full-time career. Within two years, he was earning more than his salary. At age 34, he sold that business and became a multi-millionaire. Since then, he started other companies. Now …
What if you could know the storytelling secret Steve Jobs used to help build Apple and make his presentations must-see events? Now you can. “The most powerful person in the world is the storyteller.” Steve Jobs “There is a distinct difference between ‘suspense’ and ‘surprise,’ and yet many pictures continually confuse the two.” Alfred Hitchcock BRANDS …
Personal branding didn’t start with social media or the advent of the Internet. It started with people. And stories. And the desire to be taken on a journey. It’s something Daymond John knows very well (being a Brooklyn/Queens kid like me) long before FUBU and Shark Tank were part of his life. Daymond grew up …
