“Make the Logo Bigger”: The Branding Sequel from Hell
(The following, while fictional, is based on real-life observations.) So, the client emailed me back, âLooks good. Now, could we make the logo bigger?â Oh boy, I thought. Here we go again. (Making the logo bigger is a painful punchline among designers and brand consultants worldwide, the client request to âmake the logo biggerâ is abhorred almost …