Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
A brand has a dialog with the world. Some of these dialogs are smart with excellent ROI while others are fruitless wastes of time and money. Yet brand development is a vital key to establishing a brand’s vocabulary in its ongoing dialog with the world. Brands are known for what they don’t say as much …
Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and volunteer to swim in the potentially scathing and sometimes brutal Shark Tank? It’s to get h-e-l-p from people who k-n-o-w. Here are some facts: Some tools strengthen a …
Last week, Daymond John of Shark Tank shared some love by tweeting about my latest Fast Company post, “Best article ever written about Shark Tank…” He didn’t say “Best.” No. He wrote, “BEST article EVER written….” as in…. EVER. Now that’s some LOVE. And for any who think I might be embellishing this, here is …
“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand’s promises and distinctions.” The marketing landscape is a consumers’ hell. Rampant in the marketplace, we have ordinary brands parading around and sounding like something special — the next greatest thing — …
“A great brand is a necessity, not a luxury,” stated Scott Bedbury, the brand guru whose work with Nike and Starbucks is legendary. Brands need to—and must—thrive. If for no other reason than it’s the proper reward for when a brand is done well. That reward comes in the form of loyalty, sales, growth, good …
Chocolate can be wonderful. Really. But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the noise, or rise above it. There was no option, so I packed my parachute, got on my goggles and prepared myself for some serious brand elevation. That was …
The Wisconsin Department of Tourism announced that in 2010, Wisconsin tourism generated $12.3 billion in revenue. Learning To See Again In 2010, we were asked to help brand the village of Osceola, the third city or downtown we were commissioned to brand so it was seen as a destination worth visiting. Part of our exercise …
