"90% of branding that is not effective suffers from one of three problems, and nearly 100% of brands miss this last step of branding." Very simply, brands ...
How Good Design is Like Underwear: It Supports Without Constricting
Finally, a video (shown below) that answers that age-old question, "How is Design Like Underwear?" Good design and branding (as well as social media and user ...
Is Your Brand a Roach Motel? (Brand Failures Explained)
“Money goes in but it never comes out....” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure ...
Which of These 9 Misfires is Holding Your Brand Down?
Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, "The key to generating ...
How to (Finally) Capture Your Customer’s Attention
"If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the ...
What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?
To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, ...
How a New Logo Reintroduced a Co-op to its 66,000 Members
"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further ...
Hello, My Name is… (You Really Won’t Believe What I Texted at 4:17am)
Seth Godin on naming: "Innovation involves making something that hasn't been made before, and one way to signal that you're doing something new is to give it a ...
27 Years at Nike: “What I Learned about Branding”
“Our job is to wake up the consumers. If we become predictable, that’s not waking them up.” Phil Knight, Nike founder How much of an advantage would working ...
At 1:53, this Mad Men star says what every client should know before hiring a branding expert
At 1:59, Peggy Olson of Mad Men rewrote the game: "If you can’t tell the difference between which part’s the idea and which part’s the execution of the idea, ...
How Did This Rebranding Catapult Sales 900% in 24 Months?
"My doctor told me I had to stop throwing intimate dinners for four unless there are three other people." Orson Welles "Cookie cutters are for baking, not ...
3 Details Every Brand Must Apply to (Finally) Get Noticed
Found those words on the Internet this morning. How w-i-d-e is the gap between hard-won expertise vs. the hype-driven tactic-du-jour we each read about each ...
The Lesson in Economics That 80,000 Businesses Never Learned*
* Per one report, during the Startup Awards, the Department of Trade and Industry (DTI) shared the statistic of approximately 80,000 business startups failing ...
In 2 Minutes and 33 Seconds, This Video Reveals What No Design Firm Will Ever Share With Its Clients
Honestly, you as a client deserve better. Too many good companies waste money or worse — they fail — for an overlooked and absurdly simple reason. (And too ...
The Commercials Apple Should be Making Today (video)
Two years ago, we said goodbye to Steve Jobs, the rebel, the genius, the one crazy enough to think he could change the world (and did). Tim Cook, this is ...
Go Big or Go Home: Branding Cosmetics the Right Way
If you've ever been engaged in branding cosmetics, this case study is for you. The room was dimly lit, the air thick with tension. The CEO put down his ...
Every 7 Seconds: Knowing Your Customer
Knowing your customer is great only so long as you use that insight to build your brand story. How Well Does Your Brand Know Its Customer? During the baby ...
Exclusive Interview with Shark Tank Investor Daymond John: “Why I Do What I Do”
Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand ...
What is Branding? 3 YouTube music videos that perfected the art
They're quirky. They've got this stoic bearded guy who rarely utters a syllable (who you can't help but notice). And they're contagious as hell. They're ...
Want a More Effective Rebrand? Master This 1 Word (Even Though Most CEOs Are Afraid To)
Rebranding done well (like life and young love) is a dream. Done badly and it results in something only one word can describe. Before the word and the new ...
How to Rebrand: How an INC 5000 Tech Company Did It Right
Can rebranding help a company shed an outdated brand image? How does it cast off a brand voice that no longer speaks to today's market place? Milestone ...
The Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)
In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by ...
My First Google Hangout Interview: “Branded Alive”
Marketing today is filled with so much double-talk and corporate marketing-speak that it makes the DaVinci Code look like a simple crossword puzzle. So, when ...
Turning Clients Into Rock Stars: 4 Who Made It
Clients look to branding professionals to make them and their brands look good. As in, rock star good. Don't actors catapult their careers on the recognition ...
Is Your Business Using the (Ethical) Science of Persuasion?
James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence. Persuasion. Even though it's not a 4-letter word, people have strong ...
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