Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Tommy John launched in 2008 with the world’s first patented undershirt with a stay-tucked guarantee and has since expanded into underwear, socks, casual wear and performance gear. In 2016, actor/comedian Kevin Hart invested in Tommy John, the disruptive, irreverent, and somewhat restless underwear line. (After all, when you’re entering a populated space with lots of …
Every brand wants to spot (and become)Â the new normal that everyone else aspires to be or is craving. It’s great for business. It’s great for reputation. It’s great to be that attentive. Never forget: todayâs industry norms were at one time a new idea, and most likely considered a disruptive idea. So realize new ideas …
There is one branding question I ask every client. It consists of 8 words: “Tell me why, I the customer, should care.” No matter the answer, this is followed by one additional question consisting of 10 words: “Why do I know they’d tell me the same thing?” Those 18 words, stop clients in their tracks, …
While “disrupting your industry” has just about become a cliche, there is truth to the concept. I’ll explain. I love the lists that Vala Afshar of Salesforce regularly shares on his twitter feedâfrom âhigh performing teamsâ to âinnovationââthey always provide great insights on progress, momentum, and organizational change. Disrupting Your Industry Before this year’s Super …
How many companies would want to master branding in 60 seconds? Too many I’m afraid, independent of how unrealistic that is. But there is hope in this week’s One Minute Wednesday. 2 Types of Shortcuts There are two types of shortcuts. One leads to success and growth. The other leads to contraction. Branding in 60 Seconds …
Why did more than 29 readers from around the world send me photos of themselves with my new book (like they would with their closest friend)? Itâs pretty freaking amazing. After all, the insights were 30 years in the making. Yet, six weeks ago, I published this book after 2 years in the works and …
One of the challenges all brands face is how to keep customers. So why do so many brands take actions designed to repel customers â embracing monotony and middle-of-the-road predictability â so customers end up looking elsewhere to discover something new? We all know the work involved in first converting a prospect into a customer. …
My relationship with Gary Vee officially began November 12th, 2017, two days before Gary would turn 42 years old, and two days before Gary’s debut of his soon-to-be collector’s item sneaker (in collaboration with K-Swiss). It was a lovely Sunday morning, enjoying my morning espresso with sun shining over my shoulders. I pressed send. Gary …
They’re 3 words that kill any brand. Nobody Deserves Anything. Now, Embrace the Hustle. (If you have only one minute, scroll down to watch new video. Otherwise, read this. It will add value to watching the video below.) Our culture (and business) has become infected with a debilitating disease. Itâs called âEntitle-tosisâ and itâs spreading …
This is the launch of One-Minute Wednesdays, a weekly YouTube series and part of our Brand Intervention for 2018. This first episode tells how to go from practitioner to genius in 60 seconds. The answer will surprise you.
How to brand anything is one helluva title. Talking about Brand Intervention! And all for the last post I’ll do this year. After a year of amazing career milestones, I had to wrap this up in a big way. To recap just a few highlights this year: I rebranded a 70-year old, national non-profit into …
Animated logo design rocks. There. I said it. Motion is a tool of branding used by the best brands in the world. Â (Much like salt is one of the staples used by the finest chefs in the world, yes, salt. In fact, Kosher salt is known for its bigger crystals and flavor.) Motion. Animation. Design. …
Spend three minutes with her and youâd be hooked. You wonât be looking back and youâll be ready for the kind of revolution most business owners only dream about. Thatâs no exaggeration. Maura Fredericks is a remarkable executive coach. But there was only one problem. Unless you met her or spoke with her, you had …
It’s pretty magical when one connects the dots. Especially the dots that are often overlooked. This was something I’d been toying with for some time. The design of the word DESIGN came to me first while working on a brand. I very much enjoyed how the elimination of the usual parts of the letters and replacing them …
Hereâs what NY Times best-selling author and Sales Expert Grant Cardone had to say, âSteve Griggs is New Yorkâs finest landscape designer, second to none.â Itâs true. Steve Griggs is as New York as it gets with a client list that includes everyone from hardworking New Yorkers and their families to international celebrities and VIPS …
Brands we love vs. brands we hate. It’s an endless battle. âA brandâs value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.â Seth Godin After all, there are brands we as consumers absolutely love. And there …
Disrupt. Itâs a word that means “to interrupt the normal operation of.” Well, what if that “normalâ no longer met its initial objective? What if it merely went about its usual without ever questioning its model? Companies like Apple, Tesla, Nike and Dyson would never have come into existence. Normal. What a Concept. Weâve seen …
New York Times bestseller and NY Jets fan Gary Vaynerchuk says what’s on his mind. As a four-time New York Times bestselling author, Gary Vee (as he is known) is a well-known speaker and f-bombing internet personality whoâs as passionate as is he is successful. In addition to being a captivating storyteller, savvy investor and …
Leveraging your assets is part of everything from sports in school to dating to financial planning to selling and negotiating. And it was no different for Carol. Sheâs part âguardian angelâ and part âdetail coordinatorâ but sheâs 100% amazing. Her name is Carol Youmans and she has been providing me with executive assistance thatâs been, in …
Growth. It’s the watchword for Venture Capitalists, investors, Sharks on Shark Tank and any CEO worth his 401K. In June 2010, Stu Sjouwerman sold Sunbelt Software and retired. For 5 days. That was the end of his retirement and the beginning of his next company. Six years later, Stu’s new company, KnowBe4, did this: “We …
Recently I wrote a post about PEACE. GREATNESS. AND HOW TO DREAM BIG. It was my attempt at scratching an itch. An itch I firmly believe we each share to a greater or lesser extent. What I wrote was straight from the heart. But I wasn’t satisfied. Not because I desired a greater “number or views” or more “likes.” …
BeyoncĂ©. Michael Jackson. Fred Astaire. All amazing talents. But like logos and brands, they are so much cooler when they move. How BeyoncĂ© Never Lost her Groove She’s been at the top of the entertainment world for what seems forever. Movement is a powerful part of her brand. Just as Michael Jackson, Madonna, John Travolta …
Today, I want to talk with you about the power of taglines. Every day, I build brands (like the ones you see above) that get the attention needed to attract new customers. Yes, customers will remember their brand experience. But after that, how will they remember your brand? What is this Special Sauce? It’s that special …
Amazon is a phenomenon. In this 6th episode of THE DAVID & TED TALK SHOW, we talk about what their simple secret is that keeps us all so happy to be part of the Amazon universe. (By the way, for those who may have missed it, Huffington Post published an article entitled, “Two New Yorkers Collaborate to …
We know them as “branding devils.” They show up: at the water cooler, at meetings, at brainstorming sessions, at moments of inspiration, at conferences devoted to “breaking free of the chains of habitual mediocrity”… But these predictable devils only number 4 (as common offenders) and are the subject of this special One Minute Wednesday. Given …
