Honestly, you as a client deserve better. Too many good companies waste money or worse — they fail — for an overlooked and absurdly simple reason. (And too ...
The Commercials Apple Should be Making Today (video)
Two years ago, we said goodbye to Steve Jobs, the rebel, the genius, the one crazy enough to think he could change the world (and did). Tim Cook, this is ...
Go Big or Go Home: Branding Cosmetics the Right Way
If you've ever been engaged in branding cosmetics, this case study is for you. The room was dimly lit, the air thick with tension. The CEO put down his ...
Every 7 Seconds: Knowing Your Customer
How Well Does Your Brand Know Its Customer? During the baby boomer years (1946-1964), 75.8 million Americans were born (in 1957 alone, 4.3 million babies were ...
Exclusive Interview with Shark Tank Investor Daymond John: “Why I Do What I Do”
Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand ...
What is Branding? 3 YouTube music videos that perfected the art
They're quirky. They've got this stoic bearded guy who rarely utters a syllable (who you can't help but notice). And they're contagious as hell. They're ...
Want a More Effective Rebrand? Master This 1 Word (Even Though Most CEOs Are Afraid To)
Rebranding done well (like life and young love) is a dream. Done badly and it results in something only one word can describe. Before the word and the new ...
How to Rebrand: How an INC 5000 Tech Company Did It Right
Can rebranding help a company shed an outdated brand image? How does it cast off a brand voice that no longer speaks to today's market place? Milestone ...
The Lucky Break J.C. Penney Needed (and How Your Brand Can Benefit from Its Mistakes)
In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012. I also discuss the ignorantly shortsighted comments by ...
My First Google Hangout Interview: “Branded Alive”
Marketing today is filled with so much double-talk and corporate marketing-speak that it makes the DaVinci Code look like a simple crossword puzzle. So, when ...
Turning Clients Into Rock Stars: 4 Who Made It
Clients look to branding professionals to make them and their brands look good. As in, rock star good. Don't actors catapult their careers on the recognition ...
Is Your Business Using the (Ethical) Science of Persuasion?
James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence. Persuasion. Even though it's not a 4-letter word, people have strong ...
With YouTube Closing Down, Who Will Win Its 8-Year Competition?
Being the #1 channel for branding and defying gravity, I was so honored to get the call from YouTube advising me about YouTube closing down. I woke up this ...
13 Brand Killers and Why Startups Must Succeed
Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of ...
5 Ways to Create a Brand Anybody Will Give a Sh*t About
When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That ...
The Oscars, Anne Hathaway, Prom Night Disasters and Your Brand
There are so many awesome products out there waiting to get noticed. With so many small businesses and a dream, few ever graduate to become a true successful ...
Chocolate Makeover at the Fancy Food Show
The Winter Fancy Food Show has been on full display this week. Per their own site, "17,000+ Winter Fancy Food Show attendees discover more than 80,000 products ...
If growth is the fever, is creativity the cure?
"Let's get @#$%&*! creative!" screamed the CEO. Hey, innocent lives are at stake, and all the usual thinking has failed to result in any ...
The Small Business Growth Killer
You knock yourself out to close that client. They close. You’re pumped. Yet, once the project ends, you never hear from them again. So you rinse and ...
Is Your Brand Set Up To Avoid Its Own Fiscal Cliff?
I was reading a good article in the Huffington Post that explains in understandable English what's meant by the term "fiscal cliff." It is explained this ...
“How the Wrong Logo Nearly Destroyed My Marriage”
"You can't save souls in an empty church.... And you can't bore people into buying your product." David Oglivy. (This slightly embellished but true story ...
3 Questions Every Brand Must Answer
"The greatest enemy of knowledge is not ignorance but the illusion of knowledge." Stephen Hawking Why do some brands grow explosively when others (that could ...
Social Media vs. Branding: Which One’s Losing and Why?
"We're here tonight with two world-class opponents. "In this corner is the current champion, Social Media, the reigning and defending Champion holding the ...
How To Rebrand: 19 Questions To Ask Before You Start
Companies will at some point come to that milestone known as "the rebrand." For some, it happens early on once they've discovered who they really are while with ...
Content Marketing Strategy — Why Mom’s Not The Best Choice
Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there's the ...
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