Recently I wrote a post about PEACE. GREATNESS. AND HOW TO DREAM BIG. It was my attempt at scratching an itch. An itch I firmly believe we each ...
Beyonce’s Overlooked Secret That Will Elevate Your Brand Right Now
Beyoncé. Michael Jackson. Fred Astaire. All amazing talents. But like logos and brands, they are so much cooler when they move. How Beyoncé Never Lost ...
The Power of Taglines: How to Have a Brand That Stands Out
Today, I want to talk with you about the power of taglines. Every day, I build brands (like the ones you see above) that get the attention needed to attract ...
The Killer Rule Amazon Uses to Keep Its 240+ Million Customers Happy and Its Brand Strong
Amazon is a phenomenon. In this 6th episode of THE DAVID & TED TALK SHOW, we talk about what their simple secret is that keeps us all so happy to be part ...
The 4 Devils of Branding (Revealed)
We know them as "branding devils." They show up: at the water cooler, at meetings, at brainstorming sessions, at moments of inspiration, at ...
21 Fearless Brands That Flaunted Clarity Over Noise
"The key to generating loyalty and rising above the general noise seems to be all about creating and authentic voice." Richard Branson Clarity is one of those ...
The 4 Traits of an Exceptional Brand
Exceptional brands aren't born, they're made. Let me explain. “The best way to be missed when you're gone is to stand for something when you're here.” “Quit ...
27 Minutes Under the Microscope with the World’s #1 Sales Expert
If you're in a rush to watch the video, scroll down to watch it now. Recently, I was invited to participate in an upcoming Forbes interview on iBlab. As ...
The Rebrand and The Power of Color
"I found I could say things with color and shapes that I couldn't say any other way - things I had no words for." Georgia O'Keeffe Recently, I posted the ...
What Isn’t Media (When it Comes to Branding)?
Sometimes, I am in a conference with a client only to discover "usual channels" are not considered as media. Everyday things like bags to carry product. Or ...
How a Global Brand Restores Its Culture in 3 Minutes
It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally ...
New Video Reveals the Magic of Branding in 2 Minutes
For a subject like branding, I didn't see this coming. I certainly didn't see this going viral (though I secretly hoped it would, like anybody who buys a ...
How I Saved a Client (and Their Brand) $4.5 million
In the last 10 days, one client approved and aired a very smart "Super Bowl" ad and got covered by Forbes and Huffington Post. Here's what I learned along ...
How to End 2015 with a Splash (video): How This Water Brand Did It Right
2014 (setting 2015 up for crushing it) was a remarkable year with many milestones (last week, I sent out "My Holiday Elfie" which if you missed, you can check ...
The Strangest Branding Mistake to Avoid (When Tackling a $123 Billion Industry)
"A smart person will give you smart answers, but a wise person will ask you smart questions." — seen on the Web In business and in life, the one who asks the ...
4 Videos That Changed My Life
"I dream for a living. Once a month the sky falls on my head, I come to, and I see another movie I want to make." Steven Spielberg This year has been ...
The Naked Truth: The Branding Lesson Kim Kardashian Didn’t Learn
Kim Kardashian. Her name alone conjures up images of very inflated portions of the female anatomy, something that became yet one more Internet phenomena ...
Why I was Chosen Instead of Gary Vaynerchuk [Video Proof]
For those unfamiliar, Gary Vaynerchuk is a New York Times best-selling author, a serial entrepreneur and a wonderfully entertaining, insightful and ...
This Last Step That Helps Brands Go Insanely Viral
"90% of branding that is not effective suffers from one of three problems, and nearly 100% of brands miss this last step of branding." Very simply, brands ...
How Good Design is Like Underwear: It Supports Without Constricting
Finally, a video (shown below) that answers that age-old question, "How is Design Like Underwear?" Good design and branding (as well as social media and user ...
Is Your Brand a Roach Motel? (Brand Failures Explained)
“Money goes in but it never comes out....” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure ...
Which of These 9 Misfires is Holding Your Brand Down?
Sir Richard Branson is someone who knows a thing or two about elevating a brand and rising above the noise. In his own words, he wrote, "The key to generating ...
How to (Finally) Capture Your Customer’s Attention
"If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the ...
What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?
To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, ...
How a New Logo Reintroduced a Co-op to its 66,000 Members
"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further ...
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