Your brand is measured by so many metrics, it’s almost dizzying. So, what if you had to narrow it down to one vital metric? One that would monitor all ...
The No-excuses Approach That Made $1 Billion
What every entrepreneur, startup, and CEO needs to know to create a no-excuses brand. Today's One Minute Wednesday tackles whether something you're ...
The 5 Biggest Rebranding Challenges, Broken Down
Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into ...
More Proof That Branding and Basketball Go Together
Branding and basketball. Each is a sport with avid fans and onlookers waiting to see the next astonishing move. As if you needed me to connect sports with ...
How Your Brand Can Explode Using Netflix’s Growth Strategy
Netflix’s growth is the stuff of dreams. The kind of dreams that are able to be modeled if you pay close attention. Their strategy is a strategy you can ...
Branding and Selling: How to Do It Right and Win Big
Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday. To take this one ...
Psst. I’m a Human, Not Some Demographic Profile…
Hello, I'm a human. A small (but vitally important) detail too many brands forget about. As people, we've been put into one box or another, all based on ...
Is This The Controversial Secret to Greatness?
“Greatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.” ― Lewis Howes, The School of ...
Is This The Surprising Strategy Used by Musk, Ogilvy, Vaynerchuk and Jagger?
Every brand wants to know the secret strategy another brand must be using when, all of a sudden, it takes off like a rocket. Well, here's a factor I recently ...
The #1 Trait Great Leaders, Entrepreneurs, and Artists Share
Great leaders share a common trait: a fascination with why things are. They don't wait for things, or events or discoveries to reach out to them. This is ...
The Secret to Brands That Seem to Change the World
Ever wonder how some companies and organizations seem to have a knack and ability on how to change the world? Why can some inferior products outperform ...
Go Ahead, Text While Reading This Article. I Dare You. (The Myth of Multitasking.)
Multitasking. It kills productivity faster than a strict diet of decaf coffee and potato chips. So, before you read this post, decide you're not going to ...
Knowing When to Rebrand: One Industry Learns a Big Lesson
When to rebrand? It’s one of the vital questions one needs to know in growing any company. In an ironic twist of events, this famous quote assigned to ...
How Busy Brands (Really) Fail—in 60 Seconds
Busy brands. Frantic lives. Overfilled inboxes. Exhausted lifestyles. My friend Daymond John wrote something brilliant in describing his new book, Rise and ...
How to Know If Your Brand is Playing to Your Strengths?
Below is Episode 13 of One Minute Wednesday and it has everything to do with making a measurable dent, intelligently playing to your strengths, maximizing your ...
The Vital Difference Between Sales and Branding (in 60 Seconds)
There is a great confusion amongst companies between sales and branding. It's like not knowing the difference between the knife and the fork, even though ...
Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)
Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand ...
What is Innovation? (and the Problem with History and Old Habits)
Several years ago, I wrote and narrated a video called "What is Innovation?" Years later in this newest episode of One Minute Wednesdays, I state, "History ...
The #1 Brand Mistake Every Company Makes (we’ve all done it)
In today's business and cultural climate, it's probably the #1 brand mistake that everyone is overlooking. Don’t self-sabotage your brilliant brand with a ...
How to Brand Low Hanging Fruit: The Tommy John Story
Tommy John launched in 2008 with the world's first patented undershirt with a stay-tucked guarantee and has since expanded into underwear, socks, casual wear ...
This is How to Spot The New Normal (in 60 Seconds)
Every brand wants to spot (and become) the new normal that everyone else aspires to be or is craving. It's great for business. It's great for reputation. It's ...
The #1 Branding Question I Ask Every Client in 60 Seconds
There is one branding question I ask every client. It consists of 8 words: "Tell me why, I the customer, should care." No matter the answer, this is followed ...
The 5 Secrets to Disrupting Your Industry in 60 Seconds
While "disrupting your industry" has just about become a cliche, there is truth to the concept. I'll explain. I love the lists that Vala Afshar of Salesforce ...
The Ultimate Shortcut in Branding in 60 Seconds
How many companies would want to master branding in 60 seconds? Too many I'm afraid, independent of how unrealistic that is. But there is hope in this ...
Brand Intervention: How to Transform Your Brand into a Movement
Why did more than 29 readers from around the world send me photos of themselves with my new book (like they would with their closest friend)? It’s pretty ...
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