Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
In this age of Amazon and other big monopolies, itâs a challenge to work out how to maintain or, (in the case of losing traction) reclaim your brand. The fact is: it is possible to reclaim your brand. How to Reclaim Your Brand and Category Isolate the false idea or commonly held misconception (one of …
Here is a new podcast interview which warrants some context to frame this properly: Colin Morgan is a former professional golfer who spent 3 years pursuing his passion of reaching the PGA Tour. Somewhere along that journey, he caught the podcast bug and the only cure? “More cowbell…” Today, Colin hosts his popular 5-day-a-week podcast, …
Is Your Brand Dispensable? Does your brand never have the top-of-mind presence it should have especially when customers and clients are ready to buy? Or worse, is it only sought out as a last option? Part of this comes down to what I call the holy trifecta of branding consisting of three factors. These factors …
The art of differentiation is at the core of branding and brand differentiation itself. âIn a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.â Seth Godin The ultimate form of brand differentiation is being seen as âthe only optionâ that provides your guests, …
Recently, I discovered a client who didnât have â nor understand the role and importance of â a brand story. Stories add meaning, life, sustenance, and relevance to⌠everything. A story is like air: itâs everywhere. As a result, itâs this âinvisibleâ component that can become something we forget about. Yet, without air, youâre not alive. …
In today’s One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let’s ask this horrible but true question: why do so many brands: STOP innovating? STOP proudly selling? STOP growing? STOP staying true to their purpose? In today’s episode, I give you an exact tool to overcome and obliterate …
Your brand is measured by so many metrics, itâs almost dizzying. So, what if you had to narrow it down to one vital metric? One that would monitor all others? Many will say money. Income. Thatâs a problem because income reflects something that happened before you got paidâbefore someone chose to become a customer, have you …
What every entrepreneur, startup, and CEO needs to know to create a no-excuses brand. Today’s One Minute Wednesday tackles whether something you’re progressing toward remains an obstacle or becomes an excuse. The fate of an obstacle rests with you. It’s become quite popular to talk about no excuses amongst thought leaders. Here’s my take in …
Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into the company and decides to change the brand to match “the way things worked in my previous company” (without observing what’s working in the new company) Someone simply has a hunch “we …
Branding and basketball. Each is a sport with avid fans and onlookers waiting to see the next astonishing move. As if you needed me to connect sports with branding any further, along comes “Coach Julz.” She is, in a word, one amazing basketball coach. Since 2010: Scholarships: 30 out of 39 (76%) of her players …
Netflixâs growth is the stuff of dreams. The kind of dreams that are able to be modeled if you pay close attention. Their strategy is a strategy you can use for your brand quickly, simply and directly. Here’s how. The Bigger Picture: How Netflix Embraced Cultural Shifts In 1998, Netflix rolled out its DVD-by-mail service. …
Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday. To take this one step further, there is this key point: âIf you don’t give the market the story to talk about, they’ll define your brand’s story for you.â Yup, Iâm guilty of saying that. And in …
Hello, I’m a human. A small (but vitally important) detail too many brands forget about. As people, we’ve been put into one box or another, all based on some theory that supposedly makes it easier to connect to. “I’m a Human” is one of those simple-to-miss elephants in the room that gets overlooked only to be …
âGreatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.â â Lewis Howes, The School of Greatness There’s New York Times bestseller Lewis Howes dropping a knowledge bomb, and in this way, Lewis is helping celebrate the 20th episode of One Minute Wednesday. I love the …
Every brand wants to know the secret strategy another brand must be using when, all of a sudden, it takes off like a rocket. Well, here’s a factor I recently explored: What do Elon Musk, Steve Jobs, Steven Tyler, Mick Jagger, David Ogilvy, Gary Vaynerchuk, Grant Cardone, Russell Brunson, Howard Schultz, Daymond John, Jeff Bezos, …
Great leaders share a common trait: a fascination with why things are. They don’t wait for things, or events or discoveries to reach out to them. This is the topic of Episode 18 of One Minute Wednesday. Look at Elon Musk, Steve Jobs, The Beatles, Thomas Edison, Michael Jordan, Martin Luther King, and many others. …
Ever wonder how some companies and organizations seem to have a knack and ability on how to change the world? Why can some inferior products outperform superior products? How can something with less value yet be craved by the masses over another alternative with much better features and overall value? This is what I cover in …
Multitasking. It kills productivity faster than a strict diet of decaf coffee and potato chips. So, before you read this post, decide you’re not going to respond to a text, answer a call, or do anything else before you’re done reading and watching this post. Seriously (you will survive). OK? Good. Here we go. Every …
When to rebrand? Itâs one of the vital questions one needs to know in growing any company. In an ironic twist of events, this famous quote assigned to Stephen Hawking, âThe greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.â is actually from Daniel J. Boorstin, an American historian at the …
Busy brands. Frantic lives. Overfilled inboxes. Exhausted lifestyles. My friend Daymond John wrote something brilliant in describing his new book, Rise and Grind, that really hit home for me: “We all get the same 24 hours. It’s about how you use them.” Busy Brands Aren’t Born. They’re Made. Weâre in a period where thereâs a …
Below is Episode 13 of One Minute Wednesday and it has everything to do with making a measurable dent, intelligently playing to your strengths, maximizing your time, and having a brand that rises above the noise. The great jazz legend Miles Davis said, âDonât play whatâs there, play whatâs not there.â Replacing the word âplayâ …
There is a great confusion amongst companies between sales and branding. It’s like not knowing the difference between the knife and the fork, even though both are utensils. Gary Vaynerchuk said it very well, âThe difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? …
Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand story? âNo matter who you are or what your profession is â whether youâre an entrepreneur or in sales or a designer …
Several years ago, I wrote and narrated a video called “What is Innovation?” Years later in this newest episode of One Minute Wednesdays, I state, “History and old practices are a lousy substitute for truly understanding something.” This is very much the core of Brand Intervention, the book. The goal in writing the book was …
In today’s business and cultural climate, it’s probably the #1 brand mistake that everyone is overlooking. Donât self-sabotage your brilliant brand with a strategy like this You may want your brand to be loved. You may hope for your brand to not be hated. But brands today have leaned toward a middle-ground of vanilla-hell thatâs left …
