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Rising above the noise with David Brier

Branding

How to Reclaim Your Brand

How to Reclaim Your Brand (When Your Industry’s Gone to Hell)

In this age of Amazon and other big monopolies, it’s a challenge to work out how to maintain or, (in the case of losing traction) reclaim your brand. The fact is: it is possible to reclaim your brand. How to Reclaim Your Brand and Category Isolate the false idea or commonly held misconception (one of …

Read moreHow to Reclaim Your Brand (When Your Industry’s Gone to Hell)
Colin Morgan Interviews David Brier

New Podcast: Stepping Out of Obscurity

Here is a new podcast interview which warrants some context to frame this properly: Colin Morgan is a former professional golfer who spent 3 years pursuing his passion of reaching the PGA Tour. Somewhere along that journey, he caught the podcast bug and the only cure? “More cowbell…” Today, Colin hosts his popular 5-day-a-week podcast, …

Read moreNew Podcast: Stepping Out of Obscurity
David Brier on Authentic Branding

Is Your Brand Dispensable? (And What To Do About It)

Is Your Brand Dispensable? Does your brand never have the top-of-mind presence it should have especially when customers and clients are ready to buy? Or worse, is it only sought out as a last option? Part of this comes down to what I call the holy trifecta of branding consisting of three factors. These factors …

Read moreIs Your Brand Dispensable? (And What To Do About It)
Brand Differentiation Revealed

Why Isn’t Your Brand Differentiation Working?

The art of differentiation is at the core of branding and brand differentiation itself. “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” Seth Godin The ultimate form of brand differentiation is being seen as “the only option” that provides your guests, …

Read moreWhy Isn’t Your Brand Differentiation Working?
How to Unleash a Brand Story

A Brander’s Guide to the Universe in 4 Minutes

Recently, I discovered a client who didn’t have — nor understand the role and importance of — a brand story. Stories add meaning, life, sustenance, and relevance to… everything. A story is like air: it’s everywhere. As a result, it‘s this “invisible” component that can become something we forget about. Yet, without air, you’re not alive. …

Read moreA Brander’s Guide to the Universe in 4 Minutes
Why Did Your Brand Stop Working?

Why Did Your Brand Stop Working?

In today’s One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let’s ask this horrible but true question: why do so many brands: STOP innovating? STOP proudly selling? STOP growing? STOP staying true to their purpose? In today’s episode, I give you an exact tool to overcome and obliterate …

Read moreWhy Did Your Brand Stop Working?
Your brand and the wrong metric

Why Isn’t Your Brand Performing Better?

Your brand is measured by so many metrics, it’s almost dizzying. So, what if you had to narrow it down to one vital metric? One that would monitor all others? Many will say money. Income. That’s a problem because income reflects something that happened before you got paid—before someone chose to become a customer, have you …

Read moreWhy Isn’t Your Brand Performing Better?
The No-excuses approach to $1 billion chicken

The No-excuses Approach That Made $1 Billion

What every entrepreneur, startup, and CEO needs to know to create a no-excuses brand. Today’s One Minute Wednesday tackles whether something you’re progressing toward remains an obstacle or becomes an excuse. The fate of an obstacle rests with you. It’s become quite popular to talk about no excuses amongst thought leaders. Here’s my take in …

Read moreThe No-excuses Approach That Made $1 Billion
Rebranding challenges shown on an iPhone

The 5 Biggest Rebranding Challenges, Broken Down

Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into the company and decides to change the brand to match “the way things worked in my previous company” (without observing what’s working in the new company) Someone simply has a hunch “we …

Read moreThe 5 Biggest Rebranding Challenges, Broken Down

More Proof That Branding and Basketball Go Together

Branding and basketball. Each is a sport with avid fans and onlookers waiting to see the next astonishing move. As if you needed me to connect sports with branding any further, along comes “Coach Julz.” She is, in a word, one amazing basketball coach. Since 2010: Scholarships: 30 out of 39 (76%) of her players …

Read moreMore Proof That Branding and Basketball Go Together
netflix's bigger picture strategy

How Your Brand Can Explode Using Netflix’s Growth Strategy

Netflix’s growth is the stuff of dreams. The kind of dreams that are able to be modeled if you pay close attention. Their strategy is a strategy you can use for your brand quickly, simply and directly. Here’s how. The Bigger Picture: How Netflix Embraced Cultural Shifts In 1998, Netflix rolled out its DVD-by-mail service. …

Read moreHow Your Brand Can Explode Using Netflix’s Growth Strategy
Branding and Selling with David Brier

Branding and Selling: How to Do It Right and Win Big

Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday. To take this one step further, there is this key point: “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”  Yup, I’m guilty of saying that. And in …

Read moreBranding and Selling: How to Do It Right and Win Big
Human Branding

Psst. I’m a Human, Not Some Demographic Profile…

Hello, I’m a human. A small (but vitally important) detail too many brands forget about. As people, we’ve been put into one box or another, all based on some theory that supposedly makes it easier to connect to. “I’m a Human” is one of those simple-to-miss elephants in the room that gets overlooked only to be …

Read morePsst. I’m a Human, Not Some Demographic Profile…
Greatness and Good with David Brier

Is This The Controversial Secret to Greatness?

“Greatness is the result of visionaries who persevere, focus, believe, and prepare. It is a habit, not a birthright.” ― Lewis Howes, The School of Greatness There’s New York Times bestseller Lewis Howes dropping a knowledge bomb, and in this way, Lewis is helping celebrate the 20th episode of One Minute Wednesday. I love the …

Read moreIs This The Controversial Secret to Greatness?
The Secret Strategy for Brands that Connect

Is This The Surprising Strategy Used by Musk, Ogilvy, Vaynerchuk and Jagger?

Every brand wants to know the secret strategy another brand must be using when, all of a sudden, it takes off like a rocket. Well, here’s a factor I recently explored: What do Elon Musk, Steve Jobs, Steven Tyler, Mick Jagger, David Ogilvy, Gary Vaynerchuk, Grant Cardone, Russell Brunson, Howard Schultz, Daymond John, Jeff Bezos, …

Read moreIs This The Surprising Strategy Used by Musk, Ogilvy, Vaynerchuk and Jagger?
Great Leaders Need Great Tools

The #1 Trait Great Leaders, Entrepreneurs, and Artists Share

Great leaders share a common trait: a fascination with why things are. They don’t wait for things, or events or discoveries to reach out to them. This is the topic of Episode 18 of One Minute Wednesday. Look at Elon Musk, Steve Jobs, The Beatles, Thomas Edison, Michael Jordan, Martin Luther King, and many others. …

Read moreThe #1 Trait Great Leaders, Entrepreneurs, and Artists Share
This is the sign to change the world

The Secret to Brands That Seem to Change the World

Ever wonder how some companies and organizations seem to have a knack and ability on how to change the world? Why can some inferior products outperform superior products? How can something with less value yet be craved by the masses over another alternative with much better features and overall value? This is what I cover in …

Read moreThe Secret to Brands That Seem to Change the World
Multitasking quote by David Brier

Go Ahead, Text While Reading This Article. I Dare You. (The Myth of Multitasking.)

Multitasking. It kills productivity faster than a strict diet of decaf coffee and potato chips. So, before you read this post, decide you’re not going to respond to a text, answer a call, or do anything else before you’re done reading and watching this post. Seriously (you will survive). OK? Good. Here we go. Every …

Read moreGo Ahead, Text While Reading This Article. I Dare You. (The Myth of Multitasking.)
External Signage, when to rebrand, edtechdigest and David Brier

Knowing When to Rebrand: One Industry Learns a Big Lesson

When to rebrand? It’s one of the vital questions one needs to know in growing any company. In an ironic twist of events, this famous quote assigned to Stephen Hawking, “The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” is actually from Daniel J. Boorstin, an American historian at the …

Read moreKnowing When to Rebrand: One Industry Learns a Big Lesson
busy brands and David Brier

How Busy Brands (Really) Fail—in 60 Seconds

Busy brands. Frantic lives. Overfilled inboxes. Exhausted lifestyles. My friend Daymond John wrote something brilliant in describing his new book, Rise and Grind, that really hit home for me: “We all get the same 24 hours. It’s about how you use them.” Busy Brands Aren’t Born. They’re Made. We’re in a period where there’s a …

Read moreHow Busy Brands (Really) Fail—in 60 Seconds
Branding and Jazz

How to Know If Your Brand is Playing to Your Strengths?

Below is Episode 13 of One Minute Wednesday and it has everything to do with making a measurable dent, intelligently playing to your strengths, maximizing your time, and having a brand that rises above the noise. The great jazz legend Miles Davis said, “Don’t play what’s there, play what’s not there.” Replacing the word “play” …

Read moreHow to Know If Your Brand is Playing to Your Strengths?
Sales and Branding quote

The Vital Difference Between Sales and Branding (in 60 Seconds)

There is a great confusion amongst companies between sales and branding. It’s like not knowing the difference between the knife and the fork, even though both are utensils. Gary Vaynerchuk said it very well, “The difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? …

Read moreThe Vital Difference Between Sales and Branding (in 60 Seconds)
Creating a Brand is an Open Book

Is This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)

Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand story? “No matter who you are or what your profession is – whether you’re an entrepreneur or in sales or a designer …

Read moreIs This What You Need to Create a Brand Story Customers Actually Care About? (in 60 Seconds)
What is innovation, Feature

What is Innovation? (and the Problem with History and Old Habits)

Several years ago, I wrote and narrated a video called “What is Innovation?” Years later in this newest episode of One Minute Wednesdays, I state, “History and old practices are a lousy substitute for truly understanding something.” This is very much the core of Brand Intervention, the book. The goal in writing the book was …

Read moreWhat is Innovation? (and the Problem with History and Old Habits)
Brand Mistake Episode 9 of One Minute Wednesday

The #1 Brand Mistake Every Company Makes (we’ve all done it)

In today’s business and cultural climate, it’s probably the #1 brand mistake that everyone is overlooking. Don’t self-sabotage your brilliant brand with a strategy like this You may want your brand to be loved. You may hope for your brand to not be hated. But brands today have leaned toward a middle-ground of vanilla-hell that’s left …

Read moreThe #1 Brand Mistake Every Company Makes (we’ve all done it)
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