OK, Black Friday is coming, fast. Yes, there's price. Yes, there are "doorbusters." But when all else fails, there's this one secret weapon only the ...
The Brand Growth Strategy That Leads to Sales
Is your brand growth strategy killing your sales pipeline? Does your brand growth strategy implement "feature-itis" — that cultural epidemic of feature ...
What Really Led to the Death of Sears?
Who would have thought, after 132 years as a staple on the retail landscape that we would ever see the death of Sears? What this is, in fact, is the study of ...
Copy This. I Dare You.
“…if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already ...
Are “Facts” Killing Your Brand?
Many articles have been written about various factors that are killing your brand. Brands are not in the "reciting facts" business any more than a restaurant ...
The #1 Problem in Retail Branding
The #1 Problem in Retail Branding isn't Amazon. It isn't the convenience of online shopping. It's something much worse with its roots coming much closer ...
Branding 101: Ability to Pivot
Ability to pivot is a fundamental skill amongst the best brands and creators in the world. "All a pivot is is a change in strategy without a change in ...
Influencer Marketing Strategy: Becoming a Wrecking Ball
Influencer Marketing Strategy is one of those phrases and objectives that comes up pretty frequently amongst CEOs, brands, marketing departments, and ...
7 (Defiant) Steps for True Brand Building
Brand building. Initiating a movement. Starting a revolution. Each of these is a cousin of the same gene pool. And each is an act of (brilliant) ...
The 2 Sides Every Brand Needs to Grow
I covered a vitally important strategy in Brand Intervention: that in every brand, there exist 2 sides every brand needs to master if it wishes to grow, sustain ...
When to Ditch a Lousy Pitch
The only solution to a lousy pitch is something more fundamental: establishing and having an authentic, meaningful, and differentiating brand story. A pitch ...
3 Tested “Reputation Weapons” Every Brand Needs to Win
Every industry has what we all know as reputation baggage. The type of baggage we all know as history, habits, “rep,” and, the worst of all, preconceived ...
How to Reclaim Your Brand (When Your Industry’s Gone to Hell)
In this age of Amazon and other big monopolies, it’s a challenge to work out how to maintain or, (in the case of losing traction) reclaim your brand. The ...
New Podcast: Stepping Out of Obscurity
Here is a new podcast interview which warrants some context to frame this properly: Colin Morgan is a former professional golfer who spent 3 years pursuing ...
Is Your Brand Dispensable? (And What To Do About It)
Is Your Brand Dispensable? Does your brand never have the top-of-mind presence it should have especially when customers and clients are ready to buy? Or ...
Why Isn’t Your Brand Differentiation Working?
The art of differentiation is at the core of branding and brand differentiation itself. “In a crowded marketplace, fitting in is a failure. In a busy ...
A Brander’s Guide to the Universe in 4 Minutes
Recently, I discovered a client who didn’t have — nor understand the role and importance of — a brand story. Stories add meaning, life, sustenance, and ...
Why Did Your Brand Stop Working?
In today's One Minute Wednesday, I tackle Why Do Brands Quit? and Why Did Your Brand Stop Working? Let's ask this horrible but true question: why do so many ...
Why Isn’t Your Brand Performing Better?
Your brand is measured by so many metrics, it’s almost dizzying. So, what if you had to narrow it down to one vital metric? One that would monitor all ...
The No-excuses Approach That Made $1 Billion
What every entrepreneur, startup, and CEO needs to know to create a no-excuses brand. Today's One Minute Wednesday tackles whether something you're ...
The 5 Biggest Rebranding Challenges, Broken Down
Rebranding challenges result from using wrong reasons to start a rebrand or arbitrary (questionable at best) criteria. For example: Someone new comes into ...
More Proof That Branding and Basketball Go Together
Branding and basketball. Each is a sport with avid fans and onlookers waiting to see the next astonishing move. As if you needed me to connect sports with ...
How Your Brand Can Explode Using Netflix’s Growth Strategy
Netflix’s growth is the stuff of dreams. The kind of dreams that are able to be modeled if you pay close attention. Their strategy is a strategy you can ...
Branding and Selling: How to Do It Right and Win Big
Branding and selling are the two primary areas of focus for any brand as I explained fully in this previous episode of One Minute Wednesday. To take this one ...
Psst. I’m a Human, Not Some Demographic Profile…
Hello, I'm a human. A small (but vitally important) detail too many brands forget about. As people, we've been put into one box or another, all based on ...
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 6
- Next Page »
