There is an epidemic that traces back to one simple branding mistake that costs companies millions. It's this: ignoring the role of aspirations in ...
The Perfect Brand Strategy That Always Works
What if there were a "perfect brand strategy"? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, ...
Rebranding a Company: From the Dog House to Your House
One morning, I checked my email to find an interesting email that had questions about rebranding a company. A dog company to be exact. I replied and soon ...
The 3 Types of Brands and Why Do Some Brands Suck?
In today's One Minute Wednesday, I talk about why some brands suck, and the 3 real-world types of brands. First, I'll ask you this: have you ever felt like ...
7-FIGURE BRANDING SECRET: Becoming a Branding Powerhouse
I want to tell you a "7-figure branding secret." First I want to ask you: Do you or your brand get pigeon-holed in the wrong category? Do you lose ...
How To Make Competitors Irrelevant
Many talk about how to make competitors irrelevant. Few provide the roadmap. Here's the roadmap. There is an epidemic in business today: It goes like ...
How Do You Start Selling a Lot More?
"Start selling a lot more" is what most CEOs, brand managers, entrepreneurs and startups figure is the answer to almost any business problem. That's true but ...
How to Rebrand an Industry Revolution
If there were ever a sector ripe for me to rebrand an industry, it would be the HR industry. It's become stagnant, mechanical, and filled with more variables ...
How 6 Brands Unscrambled Their Brands: Key Hardboiled Facts
Why are some brands and their clarity scrambled? Some arrive as fried as Sean Penn in Fast Times at Ridgemont High. While some are hunting for Easter ...
Is Your Brand Set Up To Generate Buzz?
It's the question most brands seek: Is Our Brand Set Up To Generate Buzz? Most are not. They are missing a key component. This is the mindset to get it ...
How To Be Great — The Vital Mindset of Winning Brands
Winning brands have a mindset. A mindset that eliminates all excuses — "all the reasons we ain’t as great as we aspire to be." This mindset punctures the ...
Ch-ch-ch-ch-changes (A Cure for Shiny Object Syndrome)
If you have a business today, you've experienced "shiny object syndrome." One site defines it this way: "a disease of distraction, and it affects ...
How To Become A Better Brand Leader in 60 Seconds
Ever struggle with how to be a better brand leader? Becoming A Better Brand Leader (in 60 Seconds) I am so excited over this week's episode 59 of One Minute ...
The Beatles Revolution (and Your Brand)
The Sixties ushered in the Beatles Revolution. These lyrics from the White album said it best: "You say you want a revolution "Well, you know "We ...
The Simple Reason Why Ideas Spread
Have you ever wondered why ideas spread? Me too. Think to the Last Idea That Caught Your Attention Was it ordinary? Or was it in something in some way ...
The #1 Tool Your Brand’s Not Using
In this important keynote, I discuss the #1 tool your brand's not using. In this beautiful setting by the Adriatic Sea across from Croatia, I delivered two ...
The Most Inspirational Speech I’ve Ever Given
The most inspirational speech I've ever given happened in Slovenia recently at the close of a 2-day annual conference. I was asked "I had the privilege to ...
Brands That Stay Small Don’t Know One Simple Fact
So the CEO sits down and asks, “Why are there so many brands that stay small?” After all the usual answers were uttered, the room fell silent. An awkward. ...
The 4 Types of Entrepreneurs: Which One Are You?
While doing a recent episode on my #1 Alexa Skill (What's Next in Branding), I outlined the 4 types of entrepreneurs I have encountered in three decades of ...
How to Brand, Talk Less and Sell More
Some brands go (in the goal of wanting to sell more) into endless “pitch mode” at the expense of their brands. Shut Up Already. Seriously. Brands that ...
The Problem with 2019 Business Predictions
The problem with most 2019 business predictions is they attempt to look into some "secret crystal ball" and come out with some prophetic wisdom we'd expect to ...
The 3 Worst Words in Branding and Product Launches
The 3 worst words in branding are Obscurity. Anonymity. Mediocrity. These words form what I call “The Bermuda Triangle of Branding Death” and they form the ...
Life One Year After Publishing My #1 Amazon Bestseller
One year ago, I published what became a #1 Amazon bestseller within 2 days of going live, specifically a breakthrough book on branding for every business and ...
Does Your Brand Resemble a Frightened Turtle?
When Jerry Seinfeld was asked by Elaine about men’s anatomy after swimming and how certain parts experience “shrinkage,” Jerry’s reply became an instant ...
The Secret to Surviving Black Friday (as a Brand)
OK, Black Friday is coming, fast. Yes, there's price. Yes, there are "doorbusters." But when all else fails, there's this one secret weapon only the ...
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