Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
A brand is a considerable investment for any company, and one question every CEO wonders is why branding matters. This is the story of a brilliant company based in Australia. A company known for its ability to use technology to simplify the complex. When owner, Mikel Lindsaar, saw what small to medium-size companies had available …
Every business owner knows there are warning signals and danger signs of a brand. But which ones are vital to address first? (And which ones should you ignore, knowing they’re just symptoms and not the root cause of the situation needing your attention?) Where to Start? It’s true that branding has become so complicated that …
By now, you’ve likely heard about the Clubhouse app, that invite-only, live audio, real-time, non-recorded, come-as-you-are platform that amassing a lot of attention. As mentioned on AppAnnie, they shared this amazing statistic and data: Plus, AppAnnie shared these stats: As of February 1, it had over 3.5 million global downloads and 8.1 million by Feb …
What if there were 9 expert ways to create meaningful connections with customers? Would you put them to use? I am taking a leap of faith and assuming you would. So let’s get started right now. 9 Expert Ways to Create Meaningful Connections With Customers This list is ground zero. If you don’t have these points …
Sales teams are a vital necessity as long as theyâre used for the correct activities. Building brands isn’t one of those functions (and confusing revenue with brand building is like confusing marriage with the number of times you eat out with your spouse. They’re related but completely different metrics. Some of the most miserable marriages …
This is about branding only a mother could love. I know you’re awesome. Your mother knows you’re awesome. That’s part of the problem. Because it may take a little while for a complete stranger to recognize your âinherent awesomeness.â Don’t Become a Victim of Branding Only a Mother Could Love Whatever you do, donât make …
How vital is the importance of branding? Just ask Steve Griggs, one of New York City’s premier landscapers who is now a regular on Bravo’s hit TV series, Backyard Envy. Or Derek De Vette who is at the top of his game as a premier PR expert and event producer for some of the world’s top …
It’s a question Claude Silver, Chief Heart Officer at VaynerMedia (supporting the heartbeat of the 800+ employees at Gary Vaynerchuk’s agency) is asked, “Why People Matter in Business?” After all, Claude was chosen by Gary to do internally for the Vayner culture what Gary was doing out in the world. Recently, in a heart-to-heart LinkedIn …
The original title of this article was “How to Choose the Perfect Program to Grow Your Business (and Why Most Programs Fail),” but it was too long. Itâs a crazy trend: templates, cheat sheets, hacks, swipe files, and formulas are all designed to give us the keys to the kingdom of untold wealth, riches, and …
This is the best business advice for entrepreneurs. Especially in these challenging times. The Best Business Advice I Could Share with You Today It was the result of a discussion with a colleague. The result is this video message: This is why I believe in entrepreneurs. The CEO with a vision. The leader who refuses …
Have you ever wondered how to wisely choose every brand move before you made it? I did too. Then I got a call from a podcaster who was recommended to me by my buddy Ted Rubin. Dr. JĂźrgen Strauss is a transformational marketing strategist, podcaster, speaker, chief innovator, and founder of Innovabiz who partners with innovative, …
If you were to ask 10 superstars of selling, “How to sell in difficult times?” to learn what they see is working, the answers would be a gold mine of practical insights from the front lines of selling. You would also learn two things: They each have a distinct point of view, and None of …
How do you navigate to arrive at the perfect rebrand? In a niche industry with only a few players? You challenge everything you thought and disrupt an industry intoxicated from smelling its own fumes and going on autopilot for too long. “I am looking for a lot of men who have an infinite capacity to …
Those who work from home need to remember one thing: working from home doesnât define us. Itâs something we define. Just like a canvas doesnât determine whether a painting will be a masterpiece. Just like a piano doesnât dictate what type of song youâll compose. Or a language determining what kind of screenplay or book …
I had to read it twice: “The Encyclopedia of Branding.” Damn, now did I miss this? I’d shared that I had over two hours dropping knowledge bombs like a goose unleashing a torrent of golden eggs in a 24K diarrhetic tsunami. But there it was written by Bill Dolan, the Emmy-nominated director who’s worked with …
If you’re not preparing for the recovery now, you’re already behind the eightball. Today’s One Minute Wednesday is not a feel-good motivational video. It’s highly practical and points to the one thing you MUST control during this time: Ingenuity. Some of my clients are THRIVING right now because of the business category they’re in. Others …
Not all facts are equally important. That’s why any business, any product, any service, and any organization needs the most important thing to know about branding. Whether you’re talking with Daymond John, Grant Cardone, Gary Vaynerchuk, or any others who are making an impact in the world, they all agree on one fact: Being average …
âYour brand sucks,â is one of the worst versions of feedback one can get. Yet, every day, inferior products outperform superior products. Inferior professionals outperform superior professionals. Inferior services outperform superior services. HOW is this possible? Youâre blowing a lot of hot air while getting a big head in the process. Brand Rehab: Stop Drinking …
Seth Godin is the first one to confirm your primary function is “crafting the perfect brand story” before you create a product. Hell, even author Donald Miller says companies should be generating $50 million in revenue before branding anything at all. For the record, that is complete BS. He’s selling his angle (and, for the …
No more excuses. That’s the most common trait you find amongst those who excel. In fact, I dedicated an entire One Minute Wednesday to this topic. âItâs every companyâs job to determine whether they have a brand or merely an idea. This applies to the single person as well as to an organization.â Dream Are …
Per Wikipedia, âBrand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.â Like people and lives and careers, brands grow, shift, and pivot to adapt or serve more …
Every business today looks for “the killer sales strategy.” Well, here’s a sales strategy you’ve never heard before. I find it very very peculiar that there’s only one industry in the world that seems to have a vote on whether or not they can actually accept you and me based on something called âpre-existing conditions.â Now that …
Ask any company and you’ll find four things they all seek to master: Branding. Innovating. Disruption. Success. Amongst the best marketing strategies for businesses, both large and small, there are: FACT: how marketing works in the world today has gone through a subtle but major cultural shift. Connecting in a Distracted World Today: (For wordsmiths, …
A shocking statistic was announced last year about serving customers at the annual international festival in Cannes, France. This was shown in a presentation unveiling this statistic from the high profile management consultancy, Bain & Company. â80% of brands believe they deliver great consumer experiences. Only 8% of consumers agree.â â Cannes Lions 2018 International Festival …
An epidemic traces back to one simple branding mistake that costs companies millions. It’s this: ignoring the role of aspirations in branding. Do NOT attempt to brand anything unless you realize this: We each aspire to either have something, be rid of something inconvenient or undesirable, be something more, weigh something less, etc. If we …
