Can Clear Brand Messaging Result in More Customers and Better ROI?
In an age where everyone’s screaming for attention, most brands sound like broken records, replacing “clear brand messaging” with something “cool and clever.” “We’re the best,” they shout. “Choose us!” But here’s a disruptive thought: What if the secret sauce isn’t in shouting louder but speaking more clearly? The Myth of Differentiation: Brand Messaging Liberated …