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Rising above the noise with David Brier

Brand Leadership

YouTube Video Reveals What No Agency Will

In 2 Minutes and 33 Seconds, This Video Reveals What No Design Firm Will Ever Share With Its Clients

Honestly, you as a client deserve better. Too many good companies waste money or worse —  they fail — for an overlooked and absurdly simple reason. (And too many potentially great companies get stuck for a very stupid reason shown below.) The video below shows you why. Press play to learn: At 31 seconds, what …

Read moreIn 2 Minutes and 33 Seconds, This Video Reveals What No Design Firm Will Ever Share With Its Clients
Denys Prykhodov / Shutterstock.com

The Commercials Apple Should be Making Today (video)

Two years ago, we said goodbye to Steve Jobs, the rebel, the genius, the one crazy enough to think he could change the world (and did). Tim Cook, this is the future speaking. So listen up. (Business owners and CEOs, what follows is a vital lesson for us each to be reminded of.) Remember when …

Read moreThe Commercials Apple Should be Making Today (video)
On the Shark Tank Set: Daymond John and Lori Greiner

Exclusive Interview with Shark Tank Investor Daymond John: “Why I Do What I Do”

Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand FUBU. I had an agenda to get more insight into the man who first worked at Red Lobster to eventually become the CEO of a new category …

Read moreExclusive Interview with Shark Tank Investor Daymond John: “Why I Do What I Do”
Rock Star Branding

Turning Clients Into Rock Stars: 4 Who Made It

Clients look to branding professionals to make them and their brands look good. As in, rock star good. Don’t actors catapult their careers on the recognition factor of their work well beyond the box office with such tools as the Oscars and the Golden Globes? Or the Grammys for musicians? Or the Tonys for Broadway? Or …

Read moreTurning Clients Into Rock Stars: 4 Who Made It
The Science of Persuasion

Is Your Business Using the (Ethical) Science of Persuasion?

James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence. Persuasion. Even though it’s not a 4-letter word, people have strong opinions about it. Used well, it defines the skill of someone who rapidly engages others, gains near-instantaneous adoption of ideas and seems to get faster support when needed than …

Read moreIs Your Business Using the (Ethical) Science of Persuasion?
Startup survival and branding

13 Brand Killers and Why Startups Must Succeed

Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of them violating what’s covered in this presentation.) Startups need reliable guidance (like a precision GPS that gets you from point A to point B). That …

Read more13 Brand Killers and Why Startups Must Succeed
5 Ways to Create a Brand People Give a Sh*t About

5 Ways to Create a Brand Anybody Will Give a Sh*t About

When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That was over 75,000 views ago (nearly doubling in views since that blog post was written less than 4 months ago). I decided it was time to do another one, …

Read more5 Ways to Create a Brand Anybody Will Give a Sh*t About
Brand Leadership

3 Questions Every Brand Must Answer

“The greatest enemy of knowledge is not ignorance but the illusion of knowledge.” Stephen Hawking Can every brand grow explosively when others (that could be thriving) die a lonely and forgettable death? Interesting question. Some companies think it’s how deep one’s pockets are. But Microsoft, with its deep pockets, has proven time and again that …

Read more3 Questions Every Brand Must Answer
Pepsi's evolution of a brand

How To Rebrand: 19 Questions To Ask Before You Start

Companies will at some point come to that milestone known as “the rebrand.” For some, it happens early on once they’ve discovered who they really are while with others, it occurs after many years of having grown (or outgrown) their brand. Then and Now You’ll discover that some brands go along an evolutionary track that …

Read moreHow To Rebrand: 19 Questions To Ask Before You Start
Social Content Strategy 101

Content Marketing Strategy — Why Mom’s Not The Best Choice

Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there’s the other big word: Strategy. Longer term, bigger picture solutions versus the day-to-day tactical actions taken by companies to achieve short-term goals (e.g., drive sales) and handle more immediate issues. …

Read moreContent Marketing Strategy — Why Mom’s Not The Best Choice
Video of David Brier TV Interview on 3 Phases of Branding

The 66% Rule: The Branding Mistake Even Smart People Make

Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and volunteer to swim in the potentially scathing and sometimes brutal Shark Tank? It’s to get h-e-l-p from people who k-n-o-w. Here are some facts: I would put this …

Read moreThe 66% Rule: The Branding Mistake Even Smart People Make
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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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