Clients look to branding professionals to make them and their brands look good. As in, rock star good. Don't actors catapult their careers on the recognition ...
Is Your Business Using the (Ethical) Science of Persuasion?
James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence. Persuasion. Even though it's not a 4-letter word, people have strong ...
13 Brand Killers and Why Startups Must Succeed
Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of ...
5 Ways to Create a Brand Anybody Will Give a Sh*t About
When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That ...
3 Questions Every Brand Must Answer
"The greatest enemy of knowledge is not ignorance but the illusion of knowledge." Stephen Hawking Why do some brands grow explosively when others (that could ...
How To Rebrand: 19 Questions To Ask Before You Start
Companies will at some point come to that milestone known as "the rebrand." For some, it happens early on once they've discovered who they really are while with ...
Content Marketing Strategy — Why Mom’s Not The Best Choice
Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there's the ...
The Branding Mistake Even Smart People Make
Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and ...
