Award-winning branding, rebranding and package design
How brands outshine, outlast and outperform their competition
Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand FUBU. I had an agenda to get more insight into the man who first worked at Red Lobster to eventually become the CEO of a new category …
Clients look to branding professionals to make them and their brands look good. As in, rock star good. Don’t actors catapult their careers on the recognition factor of their work well beyond the box office with such tools as the Oscars and the Golden Globes? Or the Grammys for musicians? Or the Tonys for Broadway? Or …
James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence. Persuasion. Even though it’s not a 4-letter word, people have strong opinions about it. Used well, it defines the skill of someone who rapidly engages others, gains near-instantaneous adoption of ideas and seems to get faster support when needed than …
Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of them violating what’s covered in this presentation.) Startups need reliable guidance (like a precision GPS that gets you from point A to point B). That …
When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That was over 75,000 views ago (nearly doubling in views since that blog post was written less than 4 months ago). I decided it was time to do another one, …
“The greatest enemy of knowledge is not ignorance but the illusion of knowledge.” Stephen Hawking Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? Some companies think it’s how deep one’s pockets are. But Microsoft, with its deep pockets, has proven time and again that this …
Companies will at some point come to that milestone known as “the rebrand.” For some, it happens early on once they’ve discovered who they really are while with others, it occurs after many years of having grown (or outgrown) their brand. Then and Now You’ll discover that some brands go along an evolutionary track that …
Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there’s the other big word: Strategy. Longer term, bigger picture solutions versus the day-to-day tactical actions taken by companies to achieve short-term goals (e.g., drive sales) and handle more immediate issues. …
Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and volunteer to swim in the potentially scathing and sometimes brutal Shark Tank? It’s to get h-e-l-p from people who k-n-o-w. Here are some facts: Some tools strengthen a …
