One of the challenges all brands face is how to keep customers. So why do so many brands take actions designed to repel customers — embracing monotony and ...
I Designed a “Gary Vee” Sneaker Every Day For 2 Weeks (And Here’s What Happened)
My relationship with Gary Vee officially began November 12th, 2017, two days before Gary would turn 42 years old, and two days before Gary's debut of his ...
If You Have a Brand, You Need This Proven Skill
Spend three minutes with her and you’d be hooked. You won’t be looking back and you’ll be ready for the kind of revolution most business owners only dream ...
The 4 Traits of an Exceptional Brand
Exceptional brands aren't born, they're made. Let me explain. “The best way to be missed when you're gone is to stand for something when you're here.” “Quit ...
27 Minutes Under the Microscope with the World’s #1 Sales Expert
If you're in a rush to watch the video, scroll down to watch it now. Recently, I was invited to participate in an upcoming Forbes interview on iBlab. As ...
How a Global Brand Restores Its Culture in 3 Minutes
It was an innocent email I received. The email stated they’d seen my “What is Innovation” post and video on Fast Company and needed something equally ...
How I Saved a Client (and Their Brand) $4.5 million
In the last 10 days, one client approved and aired a very smart "Super Bowl" ad and got covered by Forbes and Huffington Post. Here's what I learned along ...
How to End 2015 with a Splash (video): How This Water Brand Did It Right
2014 (setting 2015 up for crushing it) was a remarkable year with many milestones (last week, I sent out "My Holiday Elfie" which if you missed, you can check ...
4 Videos That Changed My Life
"I dream for a living. Once a month the sky falls on my head, I come to, and I see another movie I want to make." Steven Spielberg This year has been ...
Why I was Chosen Instead of Gary Vaynerchuk [Video Proof]
For those unfamiliar, Gary Vaynerchuk is a New York Times best-selling author, a serial entrepreneur and a wonderfully entertaining, insightful and ...
How Did This Rebranding Catapult Sales 900% in 24 Months?
"My doctor told me I had to stop throwing intimate dinners for four unless there are three other people." Orson Welles "Cookie cutters are for baking, not ...
3 Details Every Brand Must Apply to (Finally) Get Noticed
Found those words on the Internet this morning. How w-i-d-e is the gap between hard-won expertise vs. the hype-driven tactic-du-jour we each read about each ...
The Lesson in Economics That 80,000 Businesses Never Learned*
* Per one report, during the Startup Awards, the Department of Trade and Industry (DTI) shared the statistic of approximately 80,000 business startups failing ...
In 2 Minutes and 33 Seconds, This Video Reveals What No Design Firm Will Ever Share With Its Clients
Honestly, you as a client deserve better. Too many good companies waste money or worse — they fail — for an overlooked and absurdly simple reason. (And too ...
The Commercials Apple Should be Making Today (video)
Two years ago, we said goodbye to Steve Jobs, the rebel, the genius, the one crazy enough to think he could change the world (and did). Tim Cook, this is ...
Exclusive Interview with Shark Tank Investor Daymond John: “Why I Do What I Do”
Lori Greiner and Daymond John pose on the set of Shark Tank Recently, I spoke with Daymond John, Shark Tank investor and CEO of the global fashion brand ...
Turning Clients Into Rock Stars: 4 Who Made It
Clients look to branding professionals to make them and their brands look good. As in, rock star good. Don't actors catapult their careers on the recognition ...
Is Your Business Using the (Ethical) Science of Persuasion?
James Bond. Ferris Bueller. ET. They all had a certain type of persuasion and influence. Persuasion. Even though it's not a 4-letter word, people have strong ...
13 Brand Killers and Why Startups Must Succeed
Startups rule, yet so much is stacked up against their success. (Fact: in the next 24 hours, there will be 18 new businesses that open their doors with 17 of ...
5 Ways to Create a Brand Anybody Will Give a Sh*t About
When I was asked to speak at the American Marketing Association 2 years ago, I decided (following the live presentation) to share my presentation online. That ...
3 Questions Every Brand Must Answer
"The greatest enemy of knowledge is not ignorance but the illusion of knowledge." Stephen Hawking Why do some brands grow explosively when others (that could ...
How To Rebrand: 19 Questions To Ask Before You Start
Companies will at some point come to that milestone known as "the rebrand." For some, it happens early on once they've discovered who they really are while with ...
Content Marketing Strategy — Why Mom’s Not The Best Choice
Content Marketing. A modern marketing term almost as popular as Social Media (and we see the trouble many companies got into over that). Then, there's the ...
The Branding Mistake Even Smart People Make
Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and ...
