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Rising above the noise with David Brier

Brand Intervention: The Day Gary Vaynerchuk Blew My Mind

Reading Time: 2 minutes

Gary Vaynerchuk Sneaker

This is about brand intervention.

In a few days, K-Swiss is releasing Gary Vaynerchuk sneakers, the first sneaker not associated with an athlete, but a business celebrity (to my knowledge).

So, this unique branding initiative with the sneaker caught my attention, especially given that in a few weeks, my new book, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, will be released.

Brand Intervention: GaryVee Style

So on Sunday morning, I sent out a tweet thanking GaryVee for inspiring me to design my own sneaker for my upcoming book. Here’s what happened:

Brand Intervention with Gary Vaynerchuk

Gary tweeted his 3-word response: “I want it.”

Needless to say, his response made my Sunday morning and proved that, in today’s climate, you have to go that extra mile.

In addition to this sneaker design, I also designed this prototype:

Brand Intervention sneaker by David Brier

And all this because I was paying attention to Gary’s unstoppable media machine and endless hustle.

That’s why Brand Intervention is being presented as a movement, not merely a book.

Which might explain this image:

Brand Intervention Towel by David BrierThis is just the beginning of the upcoming roll-out as we approach the launch of the new book.

It’s getting exciting as hell resulting in a 290-page, full-color book on branding and marketing, that is unlike any book you’ve ever seen or read before (with a Foreword written by Daymond John from Shark Tank).

Brand Intervention Book by David Brier

Stay tuned.

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Has Amazon Finally Lost Its Mind?
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How to Wisely Choose Every Brand Move, The Right Way
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