Smart business people are great to have on your side to help isolate and eliminate fundamental branding mistakes. Why else do you think business line up and ...
The 3 Things Tina Fey Taught Us About Package Design
Tina Fey is a woman of many talents. Comedian. Actress. Writer. SNL alumna. New York Times Best-selling author. But package designer? Lemme explain. Tina ...
Sharks and Love (Or How To Come Out Of The Shark Tank Alive)
Last week, Daymond John of Shark Tank shared some love by tweeting about my latest Fast Company post, "Best article ever written about Shark Tank..." He ...
Shark Tank’s Action Figure Fantasy
Shark Tank is a hit. It's where we see Marc Cuban, Daymond John, Kevin O'Leary, Barbara Corcoran and Robert Herjavec assess, evaluate, admire or cringe over new ...
Albert Einstein (and Other Marketing Geniuses) on Love, Giants and the Single Brand
A marketing genius once said: "Rules enable one to follow. Knowledge enables one to lead." Genius Doesn't Happen By Accident Fact is, not all ideas are ...
Is Your Brand Ordinary or Extraordinary? [infographic]
“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and ...
The Great Divide: Why Does One Brand Win and Another Fail?
“A great brand is a necessity, not a luxury,” stated Scott Bedbury, the brand guru whose work with Nike and Starbucks is legendary. Brands need to—and ...
Do Not View (Unless You Have a Chocolate Fix Nearby)
Chocolate can be wonderful. Really. But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the ...
The Call You Have to Hear to Believe [video for entrepreneurs]
We love Sam Cornwell and his ability to help make any video for entrepreneurs hit a whole new level. He's our buddy from across the pond and has a wacked-out ...
Why Brand Elevation Is So Important
Branding, while very important and sometimes extremely serious, needs a reprieve with some humor and levity. So, while going along and enjoying a day at the ...
The Power of Words
https://www.youtube.com/watch?v=Hzgzim5m7oU Clients and colleagues know my love affair with the English language. Powerful concepts draped in flowing words ...
12.3 Billion Reasons Tourism Branding Makes Sense
The Wisconsin Department of Tourism announced that in 2010, Wisconsin tourism generated $12.3 billion in revenue. Learning To See Again In 2010, we were asked ...
HOW TO REBRAND A NON-PROFIT
It's not always easy to say exactly how to rebrand a non-profit. Yet sometimes, a rebrand comes along that’s a true honor to take part in. In this case, ...
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