In 1936, Alan Turing, the father of computing, wrote a paper largely ignored by cybersecurity companies (embraced by the perpetrators of malware and ransomware, ...
Are All Leads Created Equal? 3 Criteria I Use to Determine True Leads
All leads are not created equal. In fact, some leads are actually quite bad for your business and morale. If you're not careful, you can end up wasting a lot ...
What Awesome Lesson Did Matthew McConaughey Teach Me About Branding?
His last name is impossible to spell, and not much easier to pronounce. His brand was synonymous with a Texas drawl, a swagger and smile women loved, and three ...
Tom Cruise, Top Gun’s $150 Million Opener: A Lesson in Rising Above the Noise
In an age where top Hollywood stars are readily available on streaming services, it is interesting to see one such star choose traditional methods to promote ...
The Top 5 Points for the Perfect Content Marketing Plan
Why did businesses search the topic "content marketing plan" over 673,000 times in 2021? Because the landscape has changed: the world has become a buyer's ...
WHEN TO REBRAND? 5 important questions to ask when taking the leap.
Knowing when to rebrand, and then doing it, is a big decision — one that should not be taken lightly. Because of one very simple fact: no audience, customer, ...
Not Joe Rogan? How to Create a Podcast Brand People Actually Want to Listen To
We can't all be Joe Rogan. And creating a podcast that people actually want to listen to can be difficult. You need to find the right topic, have solid ...
Is This the Worst Rebrand Decision in Sports History?
Warning: This may be the worst rebrand on the world stage of sports. Under the best of circumstances, a rebrand takes a lot of attention, a lot of ...
David Brier Exposed: My Top 10 LinkedIn Bloopers of 2021
OK, I'm not perfect (and neither is LinkedIn) and I don't pretend to be. While 2021 has been a record year: In business growth and impact In ...
A Brand Expert To Avoid and I’m Going to Tell You Precisely Why
It's vital when you hear "brand expert" to know how to tell the real from the charlatan. Unfortunately, the term "expert" is commonly a self-proclaimed ...
The 3 Worst Branding Mistakes To Avoid as an Entrepreneur (New Video)
I finally was able to collect 3 of the worst branding mistakes I see entrepreneurs make in this brand new video. And these 3 tips are short and powerful, ...
The Daymond John Interview: The 3 Keys to Branding Success
When it comes to building a business, it all comes down to knowing and mastering many things, one of those is understanding one's market and being able to ...
NEW VIDEO PLAYLIST: Why Do Millionaires Love to Discuss Branding with Me?
I am excited to announce my new video series on YouTube that answers the question, "Why do millionaires love to pick my brain?" I've been fortunate to help ...
How This Entrepreneur Became a Millionaire By Building A Massive, Global Tribe
An entrepreneur became a millionaire by building a tribe? Yes, it's true. At age 28, Tony Whatley started his first side business while working a ...
How To Create a Powerful Brand Strategy (in Less Than 10 Minutes)
You're not going to believe this, but you can't just sell people on your product anymore. It's not enough. It requires a powerful brand strategy based on ...
The 4-step Storytelling Secret to Build Suspense (and a Brand) Like Steve Jobs
What if you could know the storytelling secret Steve Jobs used to help build Apple and make his presentations must-see events? Now you can. “The most ...
The Amazing Power of Client Testimonials (and How to Get Them)
Client testimonials do for your business what exercise and diet do for your body: they tighten up the loose and jiggly parts replacing “brand flab” with “brand ...
How I Grew A Luxury Brand into a Multi-million Company During the Pandemic
This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even ...
Daymond John: The Entrepreneur’s Greatest Asset Isn’t What You Think
Personal branding didn't start with social media or the advent of the Internet. It started with people. And stories. And the desire to be taken on a ...
3 Branding Strategies for Those Who Want To Come Out Of This Crazy Time Alive
Branding strategies are talked about a lot. But it takes more than catchy observations and "marketing one-liners" to build a real brand for real people with ...
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