Many talk about how to make competitors irrelevant. Few provide the roadmap. Here's the roadmap. There is an epidemic in business today: It goes like ...
How Do You Start Selling a Lot More?
"Start selling a lot more" is what most CEOs, brand managers, entrepreneurs and startups figure is the answer to almost any business problem. That's true but ...
How to Rebrand an Industry Revolution
If there were ever an sector ripe for me to rebrand an industry, it would be the HR industry. It's become stagnant, mechanical, and filled with more ...
How 6 Brands Unscrambled Their Brands: Key Hardboiled Facts
Why are some brands and their clarity scrambled? Some arrive as fried as Sean Penn in Fast Times at Ridgemont High. While some are hunting for Easter ...
My 4-Month LinkedIn Marketing Experiment: The Final Verdict
“LinkedIn has transformed so much as a platform.… Now, it’s become more of a content platform. …. It’s where Facebook was at 5-7 years ago.” Gary ...
LinkedIn’s Secret: Human Minds, Anteaters, and the $821 Million Startup
I’ve been not-so-secretly experimenting with LinkedIn. With video. With posts. With one-liners. The LinkedIn Secret (That Cost Me Nothing) For years, ...
Is Your Brand Set Up To Generate Buzz?
It's the question most brands seek: Is Our Brand Set Up To Generate Buzz? Most are not. They are missing a key component. This is the mindset to get it ...
How To Be Great — The Vital Mindset of Winning Brands
Winning brands have a mindset. A mindset that eliminates all excuses — "all the reasons we ain’t as great as we aspire to be." This mindset punctures the ...
Ch-ch-ch-ch-changes (A Cure for Shiny Object Syndrome)
If you have a business today, you've experienced "shiny object syndrome." One site defines it this way: "a disease of distraction, and it affects ...
How To Become A Better Brand Leader in 60 Seconds
Ever struggle with how to be a better brand leader? Becoming A Better Brand Leader (in 60 Seconds) I am so excited over this week's episode 59 of One Minute ...
The Beatles Revolution (and Your Brand)
The Sixties ushered in the Beatles Revolution. These lyrics from the White album said it best: "You say you want a revolution "Well, you know "We ...
The Simple Reason Why Ideas Spread
Have you ever wondered why ideas spread? Me too. Think to the Last Idea That Caught Your Attention Was it ordinary? Or was it in something in some way ...
The Actual Role of Social Media
Too many brands do not understand the real role of social media. They confuse followers with loyalty. They confuse likes with real engagement. In this ...
The #1 Tool Your Brand’s Not Using
In this important keynote, I discuss the #1 tool your brand's not using. In this beautiful setting by the Adriatic Sea across from Croatia, I delivered two ...
The Most Inspirational Speech I’ve Ever Given
The most inspirational speech I've ever given happened in Slovenia recently at the close of a 2-day annual conference. I was asked "I had the privilege to ...
Brands That Stay Small Don’t Know One Simple Fact
So the CEO sits down and asks, “Why are there so many brands that stay small?” After all the usual answers were uttered, the room fell silent. An awkward. ...
The 4 Types of Entrepreneurs: Which One Are You?
While doing a recent episode on my #1 Alexa Skill (What's Next in Branding), I outlined the 4 types of entrepreneurs I have encountered in three decades of ...
How to Brand, Talk Less and Sell More
Some brands go (in the goal of wanting to sell more) into endless “pitch mode” at the expense of their brands. Shut Up Already. Seriously. Brands that ...
The Problem with 2019 Business Predictions
The problem with most 2019 business predictions is they attempt to look into some "secret crystal ball" and come out with some prophetic wisdom we'd expect to ...
The 3 Worst Words in Branding and Product Launches
The 3 worst words in branding are Obscurity. Anonymity. Mediocrity. These words form what I call “The Bermuda Triangle of Branding Death” and they form the ...
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