Client testimonials do for your business what exercise and diet do for your body: they tighten up the loose and jiggly parts replacing “brand flab” with “brand ...
How I Grew A Luxury Brand into a Multi-million Company During the Pandemic
This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even ...
Daymond John: The Entrepreneur’s Greatest Asset Isn’t What You Think
Personal branding didn't start with social media or the advent of the Internet. It started with people. And stories. And the desire to be taken on a ...
3 Branding Strategies for Those Who Want To Come Out Of This Crazy Time Alive
Branding strategies are talked about a lot. But it takes more than catchy observations and "marketing one-liners" to build a real brand for real people with ...
The Best Rebrands? 4 Tech Companies That Got It Right
The best rebrands share one common trait: They disrupt: 10% of companies grow by more than 50% Only 2% of companies double their growth every year ...
Why Do These 11 Powerful Rebrands Attract More New Customers?
How do I determine when a makeover will become one of the few powerful rebrands to attract more new customers? It has to do with one factor: Will the new ...
Is Branding Dead? 6 Videos Reveal a Very Different Story
"Is Branding Dead?" is a question entrepreneurs and CEOs all wonder about. Instead, they routinely ask, "What about personal branding?" or "Isn't social ...
A CEO Talks about Why Branding Matters If You Want To Grow
A brand is a considerable investment for any company, and one question every CEO wonders is why branding matters. This is the story of a brilliant company ...
7 Easily Missed Danger Signs of a Brand (and What To Do Instead)
Every business owner knows there are warning signals and danger signs of a brand. But which ones are vital to address first? (And which ones should you ...
Are You Ready to Build Authority on the Clubhouse App?
By now, you've likely heard about the Clubhouse app, that invite-only, live audio, real-time, non-recorded, come-as-you-are platform that amassing a lot of ...
9 Expert Ways to Create Meaningful Connections With Customers
What if there were 9 expert ways to create meaningful connections with customers? Would you put them to use? I am taking a leap of faith and assuming you ...
Sales Teams Aren’t Great at Branding. Here’s How to Fix That.
Sales teams are a vital necessity, as long as they’re used for the correct activities. Building brands isn't one of those functions (and confusing revenue ...
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
Wouldn't it be great to have the shortlist of the critical traits of successful leaders? I thought this would be useful, so I compiled a list of qualities I ...
Is This The Best 7-Day Checklist for Smart Business Rebels?
I hate posts that offer a 7-day checklist. Why? Because 98% of the time, they're written to give us some shortcut hack, rather than empowering us to think for ...
9 Alumni Share Why This Branding Masterclass Slays Ordinary Thinking
This branding masterclass slays ordinary thinking because "ordinary thinking" no longer works in business and staying ahead. (That's not me talking. That's the ...
The Look, a New Short Film Celebrating Faces in Branding
Recently, I created a video celebrating faces in branding using the new technology of "refacing" using various gifs I found online. Faces in Branding: Do The ...
Why Am I in the Netflix Bestseller Alongside Richard Branson and Steve Jobs?
The Netflix Bestseller written by the CEO of Netflix and Erin Meyer was remarkable in a number of ways. In my Fast Company column, innovation is a ...
7 Simple Ways to Master Storytelling Instantly
What if there were 7 simple ways to master storytelling instantly? There is. When I was young, I never was never troubled wondering "How Do You Master ...
3 Ways to Unleash the Power of Video. Guaranteed.
The power of video for business growth is unrivaled. Here's what Gary Vaynerchuk said: "The single most important strategy in content marketing today is video. ...
Branding Only a Mother Could Love
This is about branding only a mother could love. I know you're awesome. Your mother knows you're awesome. That's part of the problem. Because it may take ...
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