When Jerry Seinfeld was asked by Elaine about men’s anatomy after swimming and how certain parts experience “shrinkage,” Jerry’s reply became an instant ...
The Secret to Surviving Black Friday (as a Brand)
OK, Black Friday is coming, fast. Yes, there's price. Yes, there are "doorbusters." But when all else fails, there's this one secret weapon only the ...
The Brand Growth Strategy That Leads to Sales
Is your brand growth strategy killing your sales pipeline? Does your brand growth strategy implement "feature-itis" — that cultural epidemic of feature ...
What Really Led to the Death of Sears?
Who would have thought, after 132 years as a staple on the retail landscape that we would ever see the death of Sears? What this is, in fact, is the study of ...
Copy This. I Dare You.
“…if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already ...
Are “Facts” Killing Your Brand?
Many articles have been written about various factors that are killing your brand. Brands are not in the "reciting facts" business any more than a restaurant ...
The #1 Problem in Retail Branding
The #1 Problem in Retail Branding isn't Amazon. It isn't the convenience of online shopping. It's something much worse with its roots coming much closer ...
This Unusual Trigger When Building Your Brand Story
Building your brand story is one of the biggest challenges companies face. The foundation of one's brand is NOT built on what we make, nor what we sell or ...
Branding 101: Ability to Pivot
Ability to pivot is a fundamental skill amongst the best brands and creators in the world. "All a pivot is is a change in strategy without a change in ...
Brand Video Reveals “The Day My Book Was Hijacked by a UK Designer”
I am excited to share this new brand video where I tackle this UK designer who "hijacked my book." “Good artists copy, great artists steal.” ...
Influencer Marketing Strategy: Becoming a Wrecking Ball
Influencer Marketing Strategy is one of those phrases and objectives that comes up pretty frequently amongst CEOs, brands, marketing departments, and ...
7 (Defiant) Steps for True Brand Building
Brand building. Initiating a movement. Starting a revolution. Each of these is a cousin of the same gene pool. And each is an act of (brilliant) ...
The 2 Sides Every Brand Needs to Grow
I covered a vitally important strategy in Brand Intervention: that in every brand, there exist 2 sides every brand needs to master if it wishes to grow, sustain ...
When to Ditch a Lousy Pitch
The only solution to a lousy pitch is something more fundamental: establishing and having an authentic, meaningful, and differentiating brand story. A pitch ...
3 Tested “Reputation Weapons” Every Brand Needs to Win
Every industry has what we all know as reputation baggage. The type of baggage we all know as history, habits, “rep,” and, the worst of all, preconceived ...
How to Reclaim Your Brand (When Your Industry’s Gone to Hell)
In this age of Amazon and other big monopolies, it’s a challenge to work out how to maintain or, (in the case of losing traction) reclaim your brand. The ...
New Podcast: Stepping Out of Obscurity
Here is a new podcast interview which warrants some context to frame this properly: Colin Morgan is a former professional golfer who spent 3 years pursuing ...
David Brier Interview on The Real Reason Brands Differentiate
A David Brier Interview was one thing that Dennis Brown (LinkedIn rock star, 7X INC 500 recipient, and host of The Growth Experts podcast) didn't have on his ...
Is Your Brand Dispensable? (And What To Do About It)
Is Your Brand Dispensable? Does your brand never have the top-of-mind presence it should have especially when customers and clients are ready to buy? Or ...
Why Isn’t Your Brand Differentiation Working?
The art of differentiation is at the core of branding and brand differentiation itself. “In a crowded marketplace, fitting in is a failure. In a busy ...
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