I'd say no company owns the ugly side of rebranding as much as Sears. Seariously? In fact, my buddy Ted Rubin and I visited Sears not too long ago, in the ...
8 Examples of Business Cards That Aren’t Dead. (Your Imagination Is.)
Business cards don't need to suck anymore than customer service, tech support or some weird alley signage. Many years ago, there was a great agency that wrote, ...
How to Outsmart Goliaths in Your Industry: A Rebrand Case Study
Knowing how to outsmart Goliaths in not only good, it’s the primary tool that gives you the stamina to expend energy smarter and invest marketing dollars more ...
If You Think Your Brand Sucks, You’re Making One of These 5 Mistakes
“Your brand sucks,” is one of the worst versions of feedback one can get. Yet, every day, inferior products outperform superior products. Inferior ...
5 Big Logo Design Trends for 2020 to Ignore
A recent article on logo design trends asked, “What will logos look like in the year to come? Design experts share their predictions.” These 5 big logo ...
A Viral Video For the Holidays With 43,445 Views in 8 Days
In September, I co-created with Ahmad Imam a viral video that launched on LinkedIn getting an amazing 192,000 views. Daymond John, Claude Silver and another ...
How to Craft the Perfect Brand Story as Compelling as Santa’s
Seth Godin is the first one to confirm your primary function is "crafting the perfect brand story" before you create a product. Hell, even author Donald ...
Finish What You Started (No More Excuses)
No more excuses. That's the most common trait you find amongst those who excel. In fact, I dedicated an entire One Minute Wednesday to this topic. “It’s every ...
Are Toxic People Killing Your Brand? A 2020 Strategy
Evidence you've encountered one or more toxic people: "I feel like I've been run over by a truck." "I've lost my passion." "This industry ...
The Science of Attention: Why Thought Leaders Do This Same Thing Every Day
Thought leaders. They've become the superheroes and rock stars of today. Gary Vaynerchuk. Tim Ferris. Simon Sinek. Seth Godin. Daymond John. ...
5 Warning Signs (If You’re Planning a Brand Extension)
Per Wikipedia, “Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand ...
The Simple Sales Strategy Consultants Forget To Tell You
Every business today looks for "the killer sales strategy." Well, here's a sales strategy you've never heard before. I find it very very peculiar that ...
How to Become an American Icon in 5 Easy Steps
Ralph Lauren is an American icon and a successful lifestyle brand. “Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style ...
The 4 Pillars of Growth: Branding. Innovating. Disruption. Success.
Ask any company and you'll find four things they all seek to master: Branding. Innovating. Disruption. Success. Amongst the best marketing strategies for ...
The 2 Ways To Survive Going in the Shark Tank
In business and in the Shark Tank, the Sharks tend to be pretty smart. More generally, a shark is one who is savvy, knows the lay of the land and has ...
How Did Daymond John and Claude Silver Help Me Blow Up LinkedIn?
“How do we blow up LinkedIn?” It was one of the questions we asked ourselves. Why? Let's turn to Gary Vaynerchuk's take on LinkedIn: “LinkedIn has ...
This Fact Completely Changes Serving Customers. Here’s Why It’s Brilliant
A shocking statistic was announced last year about serving customers at the annual international festival in Cannes, France. This was shown in a ...
The Simple Branding Mistake That’s Stopping You From Being Great
There is an epidemic that traces back to one simple branding mistake that costs companies millions. It's this: ignoring the role of aspirations in ...
The Perfect Brand Strategy That Always Works
What if there were a "perfect brand strategy"? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, ...
Rebranding a Company: From the Dog House to Your House
One morning, I checked my email to find an interesting email that had questions about rebranding a company. A dog company to be exact. I replied and soon ...
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