A recent article on logo design trends asked, “What will logos look like in the year to come? Design experts share their predictions.” These 5 big logo ...
A Viral Video For the Holidays With 43,445 Views in 8 Days
In September, I co-created with Ahmad Imam a viral video that launched on LinkedIn getting an amazing 192,000 views. Daymond John, Claude Silver and another ...
How to Craft the Perfect Brand Story as Compelling as Santa’s
Seth Godin is the first one to confirm your primary function is "crafting the perfect brand story" before you create a product. Hell, even author Donald ...
Finish What You Started (No More Excuses)
No more excuses. That's the most common trait you find amongst those who excel. In fact, I dedicated an entire One Minute Wednesday to this topic. “It’s every ...
Are Toxic People Killing Your Brand? A 2020 Strategy
Evidence you've encountered one or more toxic people: "I feel like I've been run over by a truck." "I've lost my passion." "This industry ...
The Science of Attention: Why Thought Leaders Do This Same Thing Every Day
Thought leaders. They've become the superheroes and rock stars of today. Gary Vaynerchuk. Tim Ferris. Simon Sinek. Seth Godin. Daymond John. ...
5 Warning Signs (If You’re Planning a Brand Extension)
Per Wikipedia, “Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand ...
The Simple Sales Strategy Consultants Forget To Tell You
Every business today looks for "the killer sales strategy." Well, here's a sales strategy you've never heard before. I find it very very peculiar that ...
How to Become an American Icon in 5 Easy Steps
Ralph Lauren is an American icon and a successful lifestyle brand. “Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style ...
The 4 Pillars of Growth: Branding. Innovating. Disruption. Success.
Ask any company and you'll find four things they all seek to master: Branding. Innovating. Disruption. Success. Amongst the best marketing strategies for ...
The 2 Ways To Survive Going in the Shark Tank
In business and in the Shark Tank, the Sharks tend to be pretty smart. More generally, a shark is one who is savvy, knows the lay of the land and has ...
How Did Daymond John and Claude Silver Help Me Blow Up LinkedIn?
“How do we blow up LinkedIn?” It was one of the questions we asked ourselves. Why? Let's turn to Gary Vaynerchuk's take on LinkedIn: “LinkedIn has ...
This Fact Completely Changes Serving Customers. Here’s Why It’s Brilliant
A shocking statistic was announced last year about serving customers at the annual international festival in Cannes, France. This was shown in a ...
The Simple Branding Mistake That’s Stopping You From Being Great
There is an epidemic that traces back to one simple branding mistake that costs companies millions. It's this: ignoring the role of aspirations in ...
The Perfect Brand Strategy That Always Works
What if there were a "perfect brand strategy"? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, ...
Rebranding a Company: From the Dog House to Your House
One morning, I checked my email to find an interesting email that had questions about rebranding a company. A dog company to be exact. I replied and soon ...
The 3 Types of Brands and Why Do Some Brands Suck?
In today's One Minute Wednesday, I talk about why some brands suck, and the 3 real-world types of brands. First, I'll ask you this: have you ever felt like ...
The Big Mistakes LinkedIn LIVE is Making (and How to Fix Them)
For close to 600 million users globally, there’s a new thing on the horizon: LIVE video. And LinkedIn LIVE is supposed to tap into this growing ...
7-FIGURE BRANDING SECRET: Becoming a Branding Powerhouse
I want to tell you a "7-figure branding secret." First I want to ask you: Do you or your brand get pigeon-holed in the wrong category? Do you lose ...
How To Make Competitors Irrelevant
Many talk about how to make competitors irrelevant. Few provide the roadmap. Here's the roadmap. There is an epidemic in business today: It goes like ...
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