What if there were a "perfect brand strategy"? One that would outsmart the most misguided notions of what it took to win? Well, not too long ago, I told a CEO, ...
Rebranding a Company: From the Dog House to Your House
One morning, I checked my email to find an interesting email that had questions about rebranding a company. A dog company to be exact. I replied and soon ...
The 3 Types of Brands and Why Do Some Brands Suck?
In today's One Minute Wednesday, I talk about why some brands suck, and the 3 real-world types of brands. First, I'll ask you this: have you ever felt like ...
The Big Mistakes LinkedIn LIVE is Making (and How to Fix Them)
For close to 600 million users globally, there’s a new thing on the horizon: LIVE video. And LinkedIn LIVE is supposed to tap into this growing ...
7-FIGURE BRANDING SECRET: Becoming a Branding Powerhouse
I want to tell you a "7-figure branding secret." First I want to ask you: Do you or your brand get pigeon-holed in the wrong category? Do you lose ...
How To Make Competitors Irrelevant
Many talk about how to make competitors irrelevant. Few provide the roadmap. Here's the roadmap. There is an epidemic in business today: It goes like ...
How Do You Start Selling a Lot More?
"Start selling a lot more" is what most CEOs, brand managers, entrepreneurs and startups figure is the answer to almost any business problem. That's true but ...
How to Rebrand an Industry Revolution
If there were ever a sector ripe for me to rebrand an industry, it would be the HR industry. It's become stagnant, mechanical, and filled with more variables ...
How 6 Brands Unscrambled Their Brands: Key Hardboiled Facts
Why are some brands and their clarity scrambled? Some arrive as fried as Sean Penn in Fast Times at Ridgemont High. While some are hunting for Easter ...
My 4-Month LinkedIn Marketing Experiment: The Final Verdict
“LinkedIn has transformed so much as a platform.… Now, it’s become more of a content platform. …. It’s where Facebook was at 5-7 years ago.” Gary ...
LinkedIn’s Secret: Human Minds, Anteaters, and the $821 Million Startup
I’ve been not-so-secretly experimenting with LinkedIn. With video. With posts. With one-liners. The LinkedIn Secret (That Cost Me Nothing) For years, ...
Is Your Brand Set Up To Generate Buzz?
It's the question most brands seek: Is Our Brand Set Up To Generate Buzz? Most are not. They are missing a key component. This is the mindset to get it ...
How To Be Great — The Vital Mindset of Winning Brands
Winning brands have a mindset. A mindset that eliminates all excuses — "all the reasons we ain’t as great as we aspire to be." This mindset punctures the ...
Ch-ch-ch-ch-changes (A Cure for Shiny Object Syndrome)
If you have a business today, you've experienced "shiny object syndrome." One site defines it this way: "a disease of distraction, and it affects ...
How To Become A Better Brand Leader in 60 Seconds
Ever struggle with how to be a better brand leader? Becoming A Better Brand Leader (in 60 Seconds) I am so excited over this week's episode 59 of One Minute ...
The Beatles Revolution (and Your Brand)
The Sixties ushered in the Beatles Revolution. These lyrics from the White album said it best: "You say you want a revolution "Well, you know "We ...
The Simple Reason Why Ideas Spread
Have you ever wondered why ideas spread? Me too. Think to the Last Idea That Caught Your Attention Was it ordinary? Or was it in something in some way ...
The Actual Role of Social Media
Too many brands do not understand the real role of social media. They confuse followers with loyalty. They confuse likes with real engagement. In this ...
The #1 Tool Your Brand’s Not Using
In this important keynote, I discuss the #1 tool your brand's not using. In this beautiful setting by the Adriatic Sea across from Croatia, I delivered two ...
The Most Inspirational Speech I’ve Ever Given
The most inspirational speech I've ever given happened in Slovenia recently at the close of a 2-day annual conference. I was asked "I had the privilege to ...
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