2025 State of the Union: “The No-BS Branding Update You Actually Want to Read.”
We’re halfway through 2025 so I decided to do a branding update because branding is still the most misunderstood, overcomplicated, and underutilized business advantage on the planet. If you’ve been around here for a while, you know I don’t sugarcoat that. Branding done right? It builds empires. Done wrong? It wastes years. Branding Myths Are …