This branding masterclass slays ordinary thinking because "ordinary thinking" no longer works in business and staying ahead. (That's not me talking. That's the ...
The Look, a New Short Film Celebrating Faces in Branding
Recently, I created a video celebrating faces in branding using the new technology of "refacing" using various gifs I found online. Faces in Branding: Do The ...
Why Am I in the Netflix Bestseller Alongside Richard Branson and Steve Jobs?
The Netflix Bestseller written by the CEO of Netflix and Erin Meyer was remarkable in a number of ways. In my Fast Company column, innovation is a ...
7 Simple Ways to Master Storytelling Instantly
What if there were 7 simple ways to master storytelling instantly? There is. When I was young, I never was never troubled wondering "How Do You Master ...
3 Ways to Unleash the Power of Video. Guaranteed.
The power of video for business growth is unrivaled. Here's what Gary Vaynerchuk said: "The single most important strategy in content marketing today is video. ...
Branding Only a Mother Could Love
This is about branding only a mother could love. I know you're awesome. Your mother knows you're awesome. That's part of the problem. Because it may take ...
6 CEOs on The Importance of Branding
How vital is the importance of branding? Just ask Steve Griggs, one of New York City's premier landscapers who is now a regular on Bravo's hit TV series, ...
Claude Silver of VaynerMedia and I Tackle Why People Matter in Business
It's a question Claude Silver, Chief Heart Officer at VaynerMedia (supporting the heartbeat of the 800+ employees at Gary Vaynerchuk's agency) is asked, "Why ...
How Did This One CEO Build an Unstoppable Business?
Want to get the attention of a CEO? Tell them you'll help them build an unstoppable business. That's one thing I’ve found in 40 years of working with CEOs to ...
How to Choose the Perfect Program to Grow Your Business
The original title of this article was "How to Choose the Perfect Program to Grow Your Business (and Why Most Programs Fail)" but it was too long. It’s a ...
This is The Best Business Advice for Entrepreneurs
This is the best business advice for entrepreneurs. Especially in these challenging times. The Best Business Advice I Could Share with You Today It was ...
8 Branding Nuggets That Will Make a Harvard Professor Envious
Antoni and I sat down and covered 8 branding nuggets — the kind of nuggets that would only come when you put two entrepreneurs in contact with one ...
How To Craft an Offer They Can’t Refuse
Have you ever wondered "how to craft an offer"? I believe that challenging times can result in us coming back stronger and more focused than before we were ...
How to Wisely Choose Every Brand Move, The Right Way
Have you ever wondered how to wisely choose every brand move, before you made it? I did too. Then I got a call from a podcaster who was recommended to me ...
10 Entrepreneurs On How To Sell in Difficult Times
If you were to ask 10 superstars of selling, "How to sell in difficult times?" to learn what they see is working, the answers would be a gold mine of practical ...
“Are We Insane?” The Perfect Question for the Perfect Rebrand
How do you navigate to arrive at the perfect rebrand? In a niche industry with only a few players? You challenge everything you thought and disrupt an ...
Did This Video Really Inspire the Harvard Business Review?
Recently, the Harvard Business Review published a terrific article entitled, "We Need Imagination Now More Than Ever." In this article, Jim Loree, the CEO of ...
3 Must-see Videos If You Work From Home
Those who work from home need to remember one thing: working from home doesn’t define us. It’s something we define. Just like a canvas doesn’t determine ...
Is This Really The Encyclopedia of Branding?
I had to read it twice: "The Encyclopedia of Branding." Damn, now did I miss this? I'd shared that I had over two hours dropping knowledge bombs like a goose ...
Working From Home? 3 Music Videos That Will Make You Smile
So, you're working from home? Me too. Yet with all of the adapting, some things are eternally true: music is powerful. So is creativity. (And you don't have ...
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