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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Apple-WWDC-2014

The One Product Apple Won’t Unveil at This Week’s WWDC

Reading Time: 2 minutes

Apple WDDC 2014 this week!It’s Apple’s annual World Wide Developers Conference.

So when I heard a new language was being introduced, I had high hopes. I figured it was divine intervention.

But those hopes were short-lived.

It seems this year’s focus is on software, not hardware.

Did This Apple Fall That Far from the Tree?

Adam and Eve aside, I don’t think so.

Even Steve Jobs said, “You can’t connect the dots looking forward; you can only connect them looking backwards.”

This new product concept embraces Steve’s concept fully and has Apple written all over it, whether you’re reading left to right or right to left.

Practicality.

User experience.

Great punch lines.

More guilt per square pixel.

All with 2 tablets for the price of one?

And It’s Rabbi Approved

Rabbi Moshe Weiss (shown below with David Brier and FUBU CEO and Shark Tank investor Daymond John) from Shark Tank fame with his SoundBender product gives it his enthusiastic seal of approval, “Google, Shmoogle! Internet, Shminternet! I chose oyPad! The oyPad made my Oy Vey… Go Away… Big Time!”

Daymond John and friends

Below is the whole campaign. You be the judge:

Apple-WWDC-2014Apple WWDC 2014 bluetooth technologyApple WWDC 2014 and Gefilte fishApple-WWDC-2014

So, did Tim Cook and company miss the boat on this one?

Tweet #oyPad if you think so.

Related articles:

From Idea to $100 Million Company in 6 Years: The CEO Behind It

Finish What You Started (No More Excuses)

Short But Powerful (Like Some of My Closest Friends)

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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