Steve Jobs said, “A small team of A+ players can run circles around a giant team of B and C players.”
The same is true of ideas: “A few A+ ideas can run circles around a giant team of B and C ideas.”
How many B and C ideas are promoted daily? Per one report, an estimated 2.73 million posts are published per day. Whoa. Statistically, only a very small percentage of those amount to A+ ideas.
So, to cut through the crap, I published a LinkedIn article a few weeks ago on 9 simple competition-obliterating, cliché-crushing ideas I have learned from 30+ years of branding. These. Simply. Crush. It.
Totally to my surprise, over 15,700 people read it leaving 92 comments from all around the world.
Which One Will Transform Your Brand?
A few of the comments are shown here:
“Very insightful and useful. Definitely agree with point 8.” M.A.
“Absolutely first class article. I particularly found the problem with ‘not breaking the rules’ apposite [relevant]. Most SME [small and medium-sized enterprises] companies believe that they have to emulate IBM in how the world perceives them. They don’t.” R.S.
“Brilliant! Loved every single word in this article. I also downloaded your ebook ‘The Lucky Brand.’ I now have something to keep me company tonight. Thank you!” N.L.
“Eye opener. We think of some of points but don’t dare applying. ..kind of launching pad. Great stuff. THANKS” K.S.
“These excellent ideas are going to make a huge difference in our ongoing efforts to promote our new product. Thanks for sharing your insights.” J.H.
“Well said, David! Whole article is great; this is pure gold: ‘The company that seeks the ROI without the ‘I’ demonstrates only a surface understanding of doing business today.’ Yes, you need the monetary investment, but you also need the committed investment of the company into that brand promise and culture.” C.H.
“This is extremely powerful. I will be reading other posts and learning from your keen insights.” T.E.N.
What If These Ideas Can Be Even Simpler?
So, after this incredible response, I decided to turn this list into a Slideshare presentation. Why? Since my presentations on Slideshare have been viewed over 820,000 times worldwide (putting me in the top 5% of presenters worldwide on Slideshare), I decided this would make it even easier for more business people, CEOs, and startups.
A few days after it was published, almost 10,000 people viewed the presentation.
That is why I wanted to make sure you saw this as well.
And if you’re looking for some case studies, here is a quick list to help you and your brand:
- 27 Years at Nike: “What I Learned about Branding”
- Milestone Systems: How an INC 5000 Company Got it Right
- Botanical Bakery: How a Napa Valley Company Ignored Tradition (and Tripled Sales)
- Accessory Snobs rebrand: How the Wrong Logo Nearly Destroyed my Marriage
- Coco Polo Chocolate: Chocolate Makeover at the Fancy Food Show
- City of Osceola: 12.3 Billion Reasons Tourism Branding Makes Sense (the branding of a city)
- Glob Colors: Oscar Night, Prom Disasters and Rebranding
- and no list would be complete without How to Rebrand: 19 Questions to Ask Before You Start