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9 Simple Ideas to Dramatically Transform Your Brand

9 Steps To Building A Brand That Breaks Through The NoiseSteve Jobs said, “A small team of A+ players can run circles around a giant team of B and C players.”

The same is true of ideas: “A few A+ ideas can run circles around a giant team of B and C ideas.”

How many B and C ideas are promoted daily? Per one report, an estimated 2.73 million posts are published per day. Whoa. Statistically, only a very small percentage of those amount to A+ ideas.

So, to cut through the crap, I published a LinkedIn article a few weeks ago on 9 simple competition-obliterating, cliché-crushing ideas I have learned from 30+ years of branding. These. Simply. Crush. It.

Totally to my surprise, over 15,700 people read it leaving 92 comments from all around the world.

Which One Will Transform Your Brand?

A few of the comments are shown here:

“Very insightful and useful. Definitely agree with point 8.” M.A.

“Absolutely first class article. I particularly found the problem with ‘not breaking the rules’ apposite [relevant]. Most SME [small and medium-sized enterprises] companies believe that they have to emulate IBM in how the world perceives them. They don’t.” R.S.

“Brilliant! Loved every single word in this article. I also downloaded your ebook ‘The Lucky Brand.’ I now have something to keep me company tonight. Thank you!” N.L.

“Eye opener. We think of some of points but don’t dare applying. ..kind of launching pad. Great stuff. THANKS” K.S.

“These excellent ideas are going to make a huge difference in our ongoing efforts to promote our new product. Thanks for sharing your insights.” J.H.

“Well said, David! Whole article is great; this is pure gold: ‘The company that seeks the ROI without the ‘I’ demonstrates only a surface understanding of doing business today.’ Yes, you need the monetary investment, but you also need the committed investment of the company into that brand promise and culture.” C.H.

“This is extremely powerful. I will be reading other posts and learning from your keen insights.” T.E.N.

What If These Ideas Can Be Even Simpler?

So, after this incredible response, I decided to turn this list into a Slideshare presentation. Why? Since my presentations on Slideshare have been viewed over 820,000 times worldwide (putting me in the top 5% of presenters worldwide on Slideshare), I decided this would make it even easier for more business people, CEOs, and startups.

A few days after it was published, almost 10,000 people viewed the presentation.

That is why I wanted to make sure you saw this as well.

(If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social or cannot view this on its screen, click here to view the presentation on Slideshare.)
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding from DBD International, Ltd.

And if you’re looking for some case studies, here is a quick list to help you and your brand:

  • 27 Years at Nike: “What I Learned about Branding”
  • Milestone Systems: How an INC 5000 Company Got it Right
  • Botanical Bakery: How a Napa Valley Company Ignored Tradition (and Tripled Sales)
  • Accessory Snobs rebrand: How the Wrong Logo Nearly Destroyed my Marriage
  • Coco Polo Chocolate: Chocolate Makeover at the Fancy Food Show
  • City of Osceola: 12.3 Billion Reasons Tourism Branding Makes Sense (the branding of a city)
  • Glob Colors: Oscar Night, Prom Disasters and Rebranding
  • and no list would be complete without How to Rebrand: 19 Questions to Ask Before You Start
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding from DBD International

Related articles:

92,677 Views in 2 Weeks? Some Social Media Facts You Need to Know.
Cracking The Code On Brands We Love (and Hate)
How to Choose the Perfect Program to Grow Your Business
The Branding Mistake Even Smart People Make

Filed Under: Branding Blog, Seen on Slideshare Tagged With: brand, brand strategy, LinkedIn, slideshare, steve jobs

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The Branding Book That Redefined the Rules — Now in Hardcover and epub format

Free eBook -Defying Gravity and Rising Above the NoiseThe definitive book on branding, "Defying Gravity and Rising Above the Noise" by David Brier is now available in hardcover as well as in ePub format readable in any browser or iPad. Get your copy here.

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What Design Taxi Had to Say

"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.”
Design Taxi
Award-winning branding, rebranding and package design
2013-06-21T10:20:47-05:00
"Brier goes through [with his free Lucky Brand ebook] the evolution of brands in the changing face of communication and seeks to answer three key questions: How to stand out; How to be noticed at all; and How to be thought of when it's time for your customer to buy.” Design Taxi
https://www.risingabovethenoise.com/testimonials/design-taxi/

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“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.”
Forbes.com
Award-winning branding, rebranding and package design
2013-06-21T10:07:32-05:00
“An award-winning brand specialist consulting small-to-medium sized companies and cities as well as a Fast Company expert blogger.” Forbes.com
https://www.risingabovethenoise.com/testimonials/forbes-com/

As Seen in Firmology

“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.”
Firmology
Award-winning branding, rebranding and package design
2013-06-21T10:10:16-05:00
“David’s work has earned him over 320 industry awards and can be found everywhere and anywhere you look, from his expert blog on Fast Company to his #1 ranking YouTube channel. David may head a creative design agency, but I liken David to an entertainer at the top of his game.” Firmology
https://www.risingabovethenoise.com/testimonials/as-seen-in-firmology/

El Paso Chile Company

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P.K. - President, El Paso Chile Company
Award-winning branding, rebranding and package design
2013-06-21T10:11:10-05:00
"DBD rocks. To express how good they are would require words they probably couldn't publish. I love DBD's work.” P.K. - President, El Paso Chile Company
https://www.risingabovethenoise.com/testimonials/el-paso-chile-company/

One of the best branding minds and talents in business today

"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.”
New York celebrity skin care expert, Joanna Vargas
Award-winning branding, rebranding and package design
2013-06-21T10:12:03-05:00
"The way David Brier worked with me and embraced my project, I see why he's considered one of the best branding minds and talents in business today.” New York celebrity skin care expert, Joanna Vargas
https://www.risingabovethenoise.com/testimonials/one-of-the-best-branding-minds-and-talents-in-business-today/
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Award-winning branding, rebranding and package design

Ready to Defy Gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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