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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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YouTube and David Brier, closing down forever

With YouTube Closing Down, Who Will Win Its 8-Year Competition?

Reading Time: 2 minutes

YouTube chooses David Brier's Video as top video in the USBeing the #1 channel for branding and defying gravity, I was so honored to get the call from YouTube advising me about YouTube closing down.

I woke up this morning to this message on my cell phone, “David, being an esteemed video creator, we wanted you to hear it from us first, not from the Web or worse, a random Google search.”

I called Salar Kamangar. He’d already left for lunch with some YouTubers who were distraught, seeing they now had to get real jobs, so I left a message on his voice mail.

Is YouTube Out of Its Mind?

I was shocked, and figure you already know by now as well.

What? You hadn’t heard? See for yourself.

Stop the Madness, Please

One of Shark Tank’s favorite phrases by Kevin O’Leary, this was my first thought followed by, “What will the world be like without YouTube?”

After all, YouTube made my video a hit celebrating the designer, and this one exposing the evils of social media hallucinations shared by marketers everywhere.

Even this one about Marilyn Monroe and branding received over 25,000 views. In it, I wrote, “The Marilyn Monroe: The Icon, The Brand video addresses Branding, Brand Identity and having a Brand. Marilyn Monroe made 29 films, 24 in the first 8 years of her career. As an actress spanning 16 years, Norma Jeane Mortenson was an American actress, a model, a singer, and a timeless sex symbol to become one of Hollywood’s timeless silver screen legends. What secrets did she leave with us about how to create a brand that connects with its audience?”

It’s Been a Long Strange Trip

To celebrate the 8 years of videomania, YouTube even had a live stream — stating “If you submitted a video to YouTube in the past eight years, it is under consideration and eligible to win” — which you can see replayed here.

Will PSY win? Will the evolution of dance? Will it be yours truly?

Stay tuned.

 

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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