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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

Why Cancel Culture Thrives in Toxic Workplaces—and How to Fix It

Reading Time: 3 minutes
David is shown here displaying his secret weapon: his copy of Rich Brand Poor Brand

Loyalty doesn’t mean conformity or tolerating a “cancel culture” environment.

Let that sink in.

True loyalty involves critical thinking because one is being loyal to the overall purpose, not merely saying “yes” because it’s the acceptable thing to do.

Here’s the kicker: Cancel culture doesn’t just “happen.”

It thrives where weak leaders reign—where toxic workplaces choke out innovation and squelch questioning like weeds in a garden. Kill the curiosity. Kill the business.

This is why I wrote Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths.

Cancel Culture is a red flag, NOT the root cause

Cancel Culture is the Symptom, Not the Cause. Here’s What Is:

Strong leaders welcome “dissent.”

They foster open dialogue because they know “healthy disagreement” leads to smarter, sharper decisions.

Such leaders understand that loyalty isn’t about agreeing with the boss; it’s about standing up for the team’s success.

Weak leaders? Different story.

They demand conformity, snuff out diverse ideas, and create environments where cancel culture breeds like bacteria in a petri dish.

If you want to cancel the conditions that fuel cancel culture, focus on:

→ Encouraging open dialogue.
→ Welcoming diverse perspectives, even the ones that challenge you.

It’s not about just being a “team player.”

It’s about upholding values and creating a culture where integrity trumps blind agreement.

Here’s how team dynamics thrive:

  • Diverse viewpoints challenge the status quo.
  • Healthy disagreements spark innovation.
  • Encouraging loyalty to the purpose (and not another’s title).
Rich Brand Poor Brand crime scene tape

6 Steps to Kill Toxic Culture Before it Breeds Cancel Culture

  1. Lead by example—show, don’t just tell.
  2. Actively invite & celebrate honest opinions.
  3. Value integrity over yes-men or yes-women.
  4. Empower your team selflessly—ego is your enemy.
  5. Reward productive debate (hint: it’s free and priceless).
  6. Build trust like your brand’s life depends on it (because it does).

When these steps are in place, cancel culture doesn’t stand a chance.

How to Build a Rich Brand

The Rich Brand has NOTHING to do with size, industry, or location.

It has to do with something hiding in plain sight: The culture, that unique oxygen, that makes up a company.

The richer the brand, the healthier the “air” — the poorer the brand, the more toxic that oxygen will be.

A rich brand is way more than a snazzy logo or catchy slogan.

It’s a culture that inspires, innovates, and leads ethically.

Cultivate a brand so strong, cancel culture won’t even get a foot in the door.

Need a roadmap? Grab a copy of Rich Brand Poor Brand for yourself and your team.

Rich Brand Poor Brand eliminates the cancel culture epidemic

Related articles:

Scratching That Itch You Just Can't Reach

The Problem with 2019 Business Predictions

The Strangest Branding Mistake to Avoid (When Tackling a $123 Billion Industry)

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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