Seth Godin wrote, “If we built factories as badly as we build marketing campaigns, this country would be in shambles” and I think this is highly applicable today.
Too many companies get it wrong: using outdated ideas and unevaluated strategies, hoping something will stick, just by throwing more crap at the wall. Doesn’t work.
Looking for an Answer
Earlier today, I searched the following term on Slideshare: Branding.
This yielded in 670,328 results. OMG.
Our Obsession with Branding:
Which One Will Win?
Of those, I am guilty for a few of those results. But two of these branding presentations are now neck and neck vying for that coveted 100,000 views milestone. I already have one that is well over 130,000 views, and these are the next two to cross that line.
Combined, these two have gotten 198,011 views. Yet one was uploaded on February 11th while the other was uploaded almost a month later on March 13th.
Yet they are neck and neck. One is 1,097 short of the 100,000 milestone. The other is 892 shy of 100,000 views.
Why Is It So Hard to Create a Brand Anybody Gives a Shit About?
This one has gotten 98,903 and counting. In short, I isolated 5 areas that cause businesses problems when developing a brand. I not only designed and created this piece, but I also included 5 assignments to actually DO in this presentation. Really. They are worth doing.
If you’re new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare.
Will This One (Above) Win or This One?
The following one has 99,108 views. This one is based on this incredibly popular post, and was simply repurposed for those who might have missed this very useful post on rebranding.
For those who haven’t yet seen it yet, you can see it below. (If youâre new to Slideshare, simply click on the right-hand section of the presentation screen below for it to advance forward. If you have a mobile device that is being anti-social, click here to view the presentation on Slideshare.)
I’d love to know which you think will win? Please tweet me @davidbrier your answer:
19 questions or Creating a brand.
Thanks, I’ll be in the bleachers at the finish line watching really closely.
âIt’s not about standing still and becoming safe. If anybody wants to keep creating they have to be about change.â -Miles Davis