“At the MoMA” would be one of the more amazing answers I could provide to anyone asking, “Where did you recently speak?” (For anyone unfamiliar with that acronym, it stands for the Museum of Modern Art).
Behind-the-scenes at this Invitation-only Event
I was honored to be asked to join an esteemed panel at the MoMA (the Museum of Modern Art) by the incredible folks at Workfront. It was a humbling experience to be joined by 60+ industry creatives who attended this special, one-of-a-kind event on a Tuesday in NYC.
Moderated by the incredibly gracious Joe Staples, Chief Marketing Officer at Workfront, the panel consisted of:
- Kevin Brucato, VP Creative Operations at Prudential
- Cindy Ponce, Practice Leader, Creative Services at Cella Consulting
- David Lesuè, Creative Director at Workfront and
- Me presented by Joe as “The Published Guy” (referencing me and my branding work being featured in and written about in ADWEEK, Forbes, Communication Arts, Business Insider, Huffington Post and the New York Times). Click here for links to the numerous articles.
The goal of this MoMA event was to shed light on and address:
- How to minimize time-sucking creative processes,
- How to build better brands through design,
- Getting religious about creative briefs,
- How to embrace a more Agile approach to work and
- Establishing a culture of creativity.
This video montage captures the spirit of this special event:
What I Did Before the Big MoMA Event
I grabbed an espresso with star-maker Hank Norman followed by dinner with some friends, discovering parts of New York that had somehow previously escaped my radar.
Here are some key moments I managed to capture from this memorable trip back to my hometown.
First, my “dinner with friends” included the uber-talented and oh-so-fun Michael and Denice Duff near 11th Avenue and 30th, a block from Vaynermedia and Gary Vaynerchuk, capturing two stunning rooftop shots.
Then, on our way to dinner in the Meat Packing District, we walked along the Highline Park, something which was entirely new to me:
On our 20-block long stroll, we spotted the new futuristic Zaha Hadid building counting Mark Zuckerberg as one its newest tenants:
That was an amazing way to arrive back to my hometown.
The only encore I could conceive prior to the MoMA event was to step outside (on Tuesday morning) the 10th floor gym terrace in my midtown hotel; this was followed by my visiting the awesome Leslie Short at Daymond John’s new urban work/space company blueprint+co:
