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Rising above the noise with David Brier

Twitter’s Counter-offensive to Facebook’s New Look

Reading Time: 2 minutes

It’s Facebook’s first refresh in years.

They modified their logo!

What does it mean for the jolly blue giant? And is Twitter taking this lying down?

Facebook Facing Off?

For those not yet exposed to this, here is what was just launched:

FACEBOOK'S NEW LOOK AND LOGO

I know. Pretty mind-blowing. I had to take a walk to calm down from the dramatic statement this rebrand made…. (calling it a rebrand is generous, more like a refresh. Want to see my idea of a rebrand? You can go here and here).

But I digress.

So with this face-change from Facebook, what is Twitter going to do? Today, Twitter looks like this:

FACEBOOK'S NEW LOOK AND LOGO

That’s looking so early 21st century, you know? Almost Web 1.5.

But looking more closely (just when I thought it was all was kosher)…

FACEBOOK'S NEW LOOK AND LOGO

This single detail could change EVERYTHING…

So, I went ahead and developed this theory a bit further for the Twitterverse:

FACEBOOK'S NEW LOOK AND LOGO

And then, if Facebook and Twitter were to have sex and have babies (commonly called “merging” in corporate-speak), their new-found baby would be so organic, it would appear as though it were planned from day one:

Facebook and Twitter having babies

There you have it.

And to think, it almost escaped my spider-senses… whew. That was close.

By the way, Tweet this, share this and absolutely put this post link on your Facebook page!

And subscribe to our blog. You know you want to. Go ahead.

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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