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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

The Value of Experience

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The Value of ExperienceA ship engine failed. No one could fix it.

Then they brought in a man with 40 years on the job.

He inspected the engine carefully, top to bottom.

After looking things over, the guy reached into his bag and pulled out a small hammer. He gently tapped something.

Instantly, the engine lurched into life. The engine was fixed!

Seven days later, the owners got his bill for $10k.

“What?!” the owners said. “You hardly did anything. Send us an itemized bill.”

The reply simply said:

“Tapping with a hammer. $2. Knowing where to tap? $9,998.”

Don’t Ever Underestimate Experience.

Special thanks to Mark Varner at Aspen Rentals for originally sharing this story on LinkedIn.

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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