“Shorty voters are 26 times more influential than the average Twitter user.” Whoa.
The Shorty Awards, now in its 5th year, recently recognized the companies, people and the occasional puppet that have created the most engaging content for social media on April 8th in New York City.
Even Ricky Gervais, not known for his holding anything back, said, “It’s an award like an Oscar, or like the Nobel Peace prize…. better probably.” (See the video below.)
The Shorty Awards Brier
In shock. In awe. In denial.
Surprisingly, I won 1st place for branding in social media!
It’s odd because I am the first one to denounce social media and say that it’s nothing without working out your message first. Only then can you become a SMW (“Social Media Whisperer”).
But yet here I am, 1st place winner for branding in social media from the Shorty Awards. Go figure.
Small is So Big Right Now
I first became aware of the Shorty Awards this year, possibly because I am 6′ tall and maybe their campaign was more targeted to a lower line of sight (that’s the only “shorty” joke I am offering here).
But this I do know: had I been at the awards banquet in NYC, I would’ve said something like,
“I want to thank all the people who made this Shorty Award possible: Cheryl Burgess, Dino Dogan, Steve Olenski and the many other friends, clients and colleagues who voted for me. I was honored to be nominated by Shark Tank mogul Daymond John who tweeted ‘I nominate @davidbrier for a Shorty Award in #branding because he is brilliant.’ which made my week. Lastly, I want to thank my wife who still loves me even when I tweet at inappropriate times….”
I learned that everyone from Mayor Bloomberg to Neil Patrick Harris to Tracy Morgan to Conan O’Brien and numerous others recognized this award as something legit. (Again, just watch the video below.)
I am glad (and surprised) to be part of this recognition. It’s the shortest line from point A to point B.
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