• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Welcome! 😉 Here’s a Free Thank You Gift.
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

  • Home
  • Start Here
    • About David Brier
    • In The Press
    • Keynote Speaking Engagements
  • Brand Intervention
    • Branding
    • Rebranding
    • Storytelling for Entrepreneurs
    • Leadership
    • Portfolio
  • Brand Storytelling
  • Contact
  • Blog
Rising above the noise with David Brier

Is This The Surprising Strategy Used by Musk, Ogilvy, Vaynerchuk and Jagger?

Reading Time: 2 minutes

The Secret Strategy for Brands that Connect

Every brand wants to know the secret strategy another brand must be using when, all of a sudden, it takes off like a rocket.

Well, here’s a factor I recently explored:

What do Elon Musk, Steve Jobs, Steven Tyler, Mick Jagger, David Ogilvy, Gary Vaynerchuk, Grant Cardone, Russell Brunson, Howard Schultz, Daymond John, Jeff Bezos, David Asprey, and Lori Greiner all have in common?

And is this something you can use to expand your value, and effectiveness in the world?

Thi is the topic of this week’s One Minute Wednesday video, episode 19.

The Secret Strategy, Unveiled

The Rolling Stones and the Secret Strategy

We all know of these companies:

  • Apple
  • Tesla
  • Aerosmith
  • The Rolling Stones
  • Ogilvy Advertising
  • Vaynermedia
  • Cardone Enterprises
  • Click Funnels
  • Starbucks
  • Bulletproof Coffee
  • FUBU
  • Amazon
  • QVC

But why do these companies stand out and have legions of loyal followers and customers?

Yes. They manage their brands, their look, their walk and their talk, their brand voice, their channels, etc.

But is there another thing—some type of secret strategy—that we can learn from?

Steven Tyler and the Secret Strategy

What we discover is:

  • They’re the face we know.
  • The voice we listen to.
  • The logic we follow.
  • The values we respect (or at least connect to).

And they all do one other thing: they lead us somewhere.

Rather than other brands, bands, companies, and movements that are kind of faceless.

Just think of a band that didn’t have a memorable frontman or woman: much harder to remember than the brand with some frontperson we all connected with.

The Perfect Brand Strategy?

We’re talking about the distinction between faceless corporations and ones that have a human being connected to that brand, not a sponsor, but the creator.

Starbucks for decades had Howard Schultz. Dyson had James Dyson, that English engineer. Amazon has Bezos, Ford Motors had Henry Ford and even Walmart (love them or hate them) had Sam Walton.

In essence, we’re talking about a figurehead that connects the human component with the corporate entity.

People have aspirations and dreams. Corporations exist to make those a reality. A vitally important detail too many brands overlook. 

Related articles:

The 4-step Storytelling Secret to Build Suspense (and a Brand) Like Steve Jobs

Can Clear Brand Messaging Result in More Customers and Better ROI?

The 5 Killer Fast Company Posts You'll Never Find

Contact David Brier

Join 7,612+ subscribers

who get step-by-step actionable
brand strategies every Saturday

GET INSTANT ACCESS
Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

Discipline
  • Branding
  • Rebranding
  • Storytelling
  • Leadership
  • Portfolio
4 ways I can help you
  • It’s the Entrepreneurs Bible. Yours Free
  • Amazon’s #1 BestSeller “Brand Intervention”
  • Transform Your Business and Brand in 9 weeks
  • Work With Me And My Team :One to One
Subscribe to my branding insights email and get my free e-book on branding
Free Branding Ebook - The Lucky Brand
You Know You Want To!

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

Copyright © 2025 · All Rights Reserved · Privacy Policy · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok