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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

The Rebrand and The Power of Color

Reading Time: 2 minutes

The Power of Color

“I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.” Georgia O’Keeffe

Recently, I posted the rebrand of a new natural food bar recently.

The response was incredible.

In addition to the rebrand for the company and product line, we also produced designs for trade shows and other applications of the brand.

During such an evolution, I routinely explore new directions to make sure the best is achieved for my clients’ brands.

While doing the rebrand, I discovered the remarkable power that color can achieve, since I was exploring a color spectrum for each of the 3 flavors.

Here are each of the 3 flavors with their own palettes for your viewing enjoyment.

The rebrand process opened my eyes as it often does.

Hopefully they inspire you as well.

The Power of Color The Power of Color The Power of Color

Related articles:

What Isn't Media (When it Comes to Branding)?

Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth

Rebranding New York’s Finest (Premier Landscaper)

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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