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Rising above the noise with David Brier

The Most Powerful Brand Strategy That Helped Me Become Elon Musk

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I wanted to share the most powerful brand strategy I know.

I call it EYEBALL HIJACKING.

As businesses, we must stand out from the crowd and become impossible to ignore.Ā 

My Most Powerful Brand Strategy: Eyeball Hijacking

We must hijack eyeballs and differentiate ourselves from competitors.Ā 

Because the most memorable brands challenge old ideas.

Sure, good brands make us feel good about what we stand for.

But it’s the great brands that make us feel great about what we stand for.

To convey this (while hijacking more eyeballs), I created this video with the help of animator Tyler Bernabe.

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Why do all this and go to all this trouble?

To hijack eyeballs, challenge old ideas, successfully differentiate, and brand one’s business without adding a penny to your marketing budget.

That is what I call a powerful brand strategy.

Highlights in the video:

00:00 We’re Not All One-Size-Fits-All Companies

00:08 The Weakest Brands

00:15 Two Types of Attention

00:44 Good Brands vs. Great Brands

00:51 Me Becoming Elon Musk

00:55 Marketing Without Adding a Penny

Related articles:

Unleash Your Inner Elon Musk: 5 Ways to Make Your Brand Bolder Than Mr. Wonderful
10 Companies That Use ā€œFirst Principleā€ Thinking to Drive Business Growth
25-Second Video Stunningly Connects the Dots of Design
Animated Logo Design — Motion is to Branding What Salt is to Food
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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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