I wanted to share the most powerful brand strategy I know.
I call it EYEBALL HIJACKING.
As businesses, we must stand out from the crowd and become impossible to ignore.
My Most Powerful Brand Strategy: Eyeball Hijacking
We must hijack eyeballs and differentiate ourselves from competitors.
Because the most memorable brands challenge old ideas.
Sure, good brands make us feel good about what we stand for.
But it’s the great brands that make us feel great about what we stand for.
To convey this (while hijacking more eyeballs), I created this video with the help of animator Tyler Bernabe.
Why do all this and go to all this trouble?
To hijack eyeballs, challenge old ideas, successfully differentiate, and brand one’s business without adding a penny to your marketing budget.
That is what I call a powerful brand strategy.
Highlights in the video:
00:00 We’re Not All One-Size-Fits-All Companies
00:08 The Weakest Brands
00:15 Two Types of Attention
00:44 Good Brands vs. Great Brands
00:51 Me Becoming Elon Musk
00:55 Marketing Without Adding a Penny