In my Fast Company blog, I discuss the nearly $1 billion dollar loss J.C. Penney had in 2012.
I also discuss the ignorantly shortsighted comments by Abercrombie & Fitch’s CEO Mike Jeffries about only serving “cool and good-looking kids” (i.e., nothing for women larger than 10 or larger than 34 for men).
America. The (Almost) Beautiful.
I saw A&F’s gaff as a prime opportunity for the J.C. Penney brand. So much that I created nine ads based on this new tagline: “America. The (almost) beautiful.” You can see the whole collection of nine ads here.
But I was so excited about these, I had to share at least three of them with you here which you can see below (see the full collection at the Fast Company post.)
Unbranded, We Stand.
This is a study in branding, and how to seize moments. And how to to not overlook branding opportunities.
I cover this situation fully in the Fast Company post and invite you to apply it to your brand for greater success and defying gravity.
