In an expansive universe, standing out is a brutal necessity. Real business mavericks who dominate their market know this as a “Power Formula” for disruption and defiance.
Fail to define your narrative, and the market will craft one for you—often to your detriment. Unfortunately, most businesses are living this nightmare: a half-told story or one completely hijacked by others.
In this week’s article, I outline the killer Power Formula strategy that’s generated millions and millions of dollars, specifically:
- See how a client that became a unicorn used “The Differentiation Power Formula”
- See the 11-step checklist to the Power Formula
- Watch the 11 steps in a 4-minute video that make it crystal clear, and
- See how a client in the Midwest used this to generate almost $1 million more in revenue using the same marketing budget
Let’s get started.
Unicorns. They’re Real (Just Not Common).
We used “The Differentiation Power Formula” to help this client build a billion-dollar unicorn:
And when we began this, they began as a startup.
But the key was using the 11 steps of my “Differentiation Power Formula” to bring their story to the world.
Now they serve over 25 million customers worldwide.
The 11-Step Power Formula to Craft a Script So Magnetic, It Captivates Minds and Hijacks Eyeballs
In a nutshell, here are the 11 steps to this strategy:
- Solidify Your Epic: Streamline your brand’s tale.
- Ditch the Clichés: Tell a story that shatters norms.
- Your Story, Your Mansion: Craft an enviable, unforgettable story.
- Roll Out the Royal Carpet: Treat customers like celebrities from the get-go.
- Don the Crown: Look like the titan you’re meant to be.
- Hang the Masterpieces: Let visuals redefine your brand’s ethos.
- Be the Victor, Not the Victim: Carve out your niche; don’t let competitors muddy your name.
- Striking Uniqueness: Without this, you’re lost in a sea of monotony.
- Host Grand Soirees: Entice customers with an alluring presence, online or offline.
- Craft Multiple Elite Lounges: Diversify your appeal for a diverse clientele.
- Lavish Maintenance: Brands rot without continuous, luxurious care.
Want to see how it works in action? Here you go:
How One Client Generated One Million Dollars More From the Same Marketing Budget
How did we help a client increase revenue by $913,000 in 12 months using the same marketing budget as before our rebrand?
Look at when we launched the rebrand in the graph below.
Note: That growth resulted from this strategy without increasing their marketing budget a single penny.
All because they implemented “The Disruption Formula” I outline here.
The 500% ROI
And just when I’d thought I’d seen it all, I helped a niche manufacturer serving the motorcycle owner market.
And what was mind-blowing was they saw a 500% increase in sales after we rebranded them.
You can see the whole case study here, but for the sake of speed (pun intended), I wanted you to see this transformation:
The 3-Step “Differentiation Power Formula” For Ridiculous Amounts of Organic Reach
For those who need a rapid summary, here’s the overview:
- Revamp & Relaunch: Boldly transform your brand’s story.
- Wield Visual Power: Command attention with an iconic (and disruptive) visual identity.
- Continuous Refinement: Keep evolving to stay atop the market’s throne.
Crafting a Tale Isn’t a Luxury. It’s a Strategic Necessity.
Using the Differentiation Power Formula, we’ve engineered brands with messaging that resonates with millions and generates jaw-dropping profits.
Adopt this approach, and your brand will be the next sensation.
Need help? Reach out.