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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Signs of the Times Bakery

A Most Powerful Tool Your Brand Might Not Be Using

Reading Time: 2 minutes

Your best branding tool might be staring you in the face, and if it’s not, it’s costing you (big time) business, sales and phenomenal growth.

There is one tool in your brand’s arsenal that will work harder, last longer and be seen more than any other component in your brand’s history and evolution.

It’s one of the first things we see, especially in brick-and-mortar applications.

It’s the signage, the front-runner of your brand.

I chose some brands — some old and some hot-off-the-press new — to speak for themselves, and show what’s possible on the landscape of today’s real-world businesses.

Signs of the Times Bakery

Signs of the Times American Dance Institute

In a couple of weeks, you will be seeing a total overhaul of a 25-year-old dance institution. But for now, above is a sneak peek of this incredible new rebrand.

Signs of the Times Legacy Chocolates

Recently, I had the chance to grow the Legacy brand into new areas, after growing it a number of years ago. Here is the latest chapter in this great brand.

Signs of the Times Botanical Bakery

Want to see how the amazing Botanical Bakery broke records with 900% growth over 24 months? Click here.

Signs of the Times No Worries Lodge

Above is the stunningly intricate No Worries Lodge brand identity. Want to learn more of the No Worries Lodge brand? Click here.

Signs of the Times Vargas

Working with Joanna Vargas, New York City’s premier celebrity skin care goddess, it was a thrill and sharing it with the world is the perfect conclusion to this post.

And if you don’t already subscribe to this blog, now is the time to do it here.

Related articles:

7 Must-read Tips (for anyone demanding an Unstoppable Brand)

2012: The Shark Tank Retrospective

The Power of Words, Part 8 (Taking Them for Granted)

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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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