Your best branding tool might be staring you in the face, and if it’s not, it’s costing you (big time) business, sales and phenomenal growth.
There is one tool in your brand’s arsenal that will work harder, last longer and be seen more than any other component in your brand’s history and evolution.
It’s one of the first things we see, especially in brick-and-mortar applications.
It’s the signage, the front-runner of your brand.
I chose some brands — some old and some hot-off-the-press new — to speak for themselves, and show what’s possible on the landscape of today’s real-world businesses.
In a couple of weeks, you will be seeing a total overhaul of a 25-year-old dance institution. But for now, above is a sneak peek of this incredible new rebrand.
Recently, I had the chance to grow the Legacy brand into new areas, after growing it a number of years ago. Here is the latest chapter in this great brand.
Want to see how the amazing Botanical Bakery broke records with 900% growth over 24 months? Click here.
Above is the stunningly intricate No Worries Lodge brand identity. Want to learn more of the No Worries Lodge brand? Click here.
Working with Joanna Vargas, New York City’s premier celebrity skin care goddess, it was a thrill and sharing it with the world is the perfect conclusion to this post.
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