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Rising above the noise with David Brier

The 2013 Super Bowl Spots Sneak Peek (for those who can’t wait until Sunday)

Reading Time: 2 minutes

Besides the over 79,000 viewers that will pack the stadium to watch the Super Bowl on Sunday, the Super Bowl ranks as the most watched show on TV all year. Last was a record 111+ million viewers, the most viewers to watch a single show in US history.

Super Bowl, Chicken Wings,
Guacamole, Pizza and Beer

While the commercials aim to score touchdowns as well as the opposing teams, who really wins here?

The network of course (a 30-second spot in the ’70s cost around $40,000 compared to $3.8 million today).

But did you know:

  • $125 million will be spent on chicken wings?
  • An estimated 70+ million pounds of guacamole will be scarfed down?
  • Approximately 50 million cases of beer will be consumed?
  • And it’s anybody’s guess how much pizza will be devoured….

But it’s those commercials that get all that “coverage” during and after the game.

For Those Who Can’t Wait

Being enthusiasts to see what creative minds have conceived, we collected up as many of the upcoming spots here for your viewing pleasure to see who hit the mark and who didn’t.

We’ll let you be the judge. (Spoiler alert: I chose not to include in the videos below the Go Daddy commercial with the Israeli supermodel Refaeli and the nerd. Seeing it once was enough.)

(Food for thought: If you had one major splash to make with your brand, how big, how remarkable, how audacious would you go to make your mark?)

So without further delay, we’ll kick this party off with the E-Trade baby…

E-Trade

Coca Cola

Go Daddy

Volkswagen

Budweiser

Mercedes-Benz

Doritos

Toyota RAV4

Samsung

Audi

Beck’s

Some were strong, some odd,  a few were “what were they thinking?”…

But enough about them.

What if you had one major splash to make with your brand? How big, how remarkable, how audacious would you go to make your mark?

Email me at david at risingabovethenoise dot com — I’d be very interested to hear your thoughts.

One last request: Please tweet this and post it on your Facebook page. Like wings, pizza, chips and beer, it’s simply too much fun to keep to yourself.

 

 

Related articles:

The Problem with 2019 Business Predictions
Top 23 Most Influential People on the Value of Exceeding Expectations
Is Social Media The Great Pretender? (Video on Rules of Engagement)
Branding 101: Ability to Pivot
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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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