Is This the Best Pitch Ever? Here’s How to Say Less and Sell More.
Don Draper’s pitch for Kodak’s slide projector, “The Wheel,” is considered by many to be the best pitch in advertising history. Kodak executives had decided to call their invention “The Wheel,” a move Draper considered a major misstep. In the hit television show “Mad Men” set in the ’60s in an era when cigarette smoke …