The 4 Mistakes To Avoid That Will Suck The Life Out Of Your Brand
Persuasion. Influence. Impact. Outsmarting the odds. Outperforming the competition. Breaking through. Becoming (or staying) relevant. All goals of those who wish to lead, innovate, disrupt. Some brands and companies struggle with how to get on someone’s radar. But there’s a rule: “It doesn’t matter how amazing your product or service is if your brand story …