Branding Genius: 800 Million YouTube Views in 12 months?
Over 800 million views. 3.9 million subscribers. All in 12 months. And all from someone we didn’t know. In one of the most cutthroat slots on TV: late night. (After all, Jimmy Fallon had already mastered turning his late night show into a YouTube social media powerhouse.) So, how did James Corden go from “Who …