Star Trek fans, entrepreneurs, innovators and others daring to explore new and unchartered universes. We intercepted the video message found below. But before you view it, here is some vital information to understand:
Why do some brands do something no consumer should encounter if these companies are going to boldly go where no brand’s gone before?
If you’ve ever felt like a member of The Away Team transported onto the Bridge of an enemy alien vessel, read on.
Yet, here we are decades after the original with a universe of phrases that enable this brand to time travel (or teleport to another universe in another time stream):
- Star Fleet
- Live Long and Prosper
- The Enterprise
- Boldly Going Where No One has Gone Before…
- The Bridge
- Beam me up Scottie….
Yes, I grew up on Star Trek in the 60s with the original Captain James T. Kirk alongside Captain Jean-Luc Picard (shown above) from the next generation.
This week, we have the latest cinematic installment hitting theaters with the newest generation.
But with all that, I have three timeless questions for you:
- Are customers having a tough time locking in on your coordinates?
- Have a product that’s invisible to buyers?
- Need a decloaking device so the citizens of Earth can find your product?
If you answered yes to any of the above, watch the short video below.
Ever Feel Like You’re in Alien Territory?
You don’t have be Captain James T. Kirk or Jean-Luc Picard to know this: companies on Earth using lazy branding, tired cliches and meaningless language are locked into the exact three coordinates that transport one and all to the Bermuda Triangle of Dead Brands, where you disappear without a trace.
Business owners, CEOs and marketing personnel are not delusional.
Stubborn? Yes. Delusional? No.
Yet it seems it seems nearly impossible to spot the warning signs that signal when a branding campaign will come across more like an alien invasion than a gesture of peace from Star Fleet Command.
Beam Me Up. Please.
Watch the video transmission below that sets the record straight on transforming marketing into a dialog with your customer (versus a Klingon invasion) — in a way that builds bridges (and not barricades) with your audience.
You and your brand may never take language for granted again. (And Earth consumers have a way of showing their appreciation with business, referrals and loyalty.)
Know other Earthlings who would benefit from this insight, who need gravity-defying technology to rise above the noise? Share this post with them and… live long and prosper.
Need more video inspiration? Here are 25 choice videos that work like a Vulcan mind meld.
Of course the smartest and most profitable solution is this: subscribe.
Image credit: © Enrique Gomez | Dreamstime.com