Ready to Build a Bold and Compelling Brand? Here’s What You Need to Know

Reading Time: 5 minutes

Sam Cox created a bold and compelling brand, is a 28-year-old illustrator born in Kent, England, a multi-million-dollar auction sensation and known as “Mr. Doodle.”

Too many brands take themselves too seriously. Sam is a prime example of how one artist takes his art so unseriously that the world stops, applauds, and asks for more.

Where others see white walls, Sam sees “doodles.”

And even with clients that include MTV, Adidas, and Cass Art, his imagination is restless. And he puts it to good use.

What’s most impressive besides the quantity and quality of his output is his relentless pursuit once he gets a vision. Just a few days before he unveiled this masterpiece, he shared this on his Instagram account:

“You Can’t Shrink Your Way to Greatness.”

Business guru Tom Peters wrote this in his international bestseller, The Circle of Innovation: You Can’t Shrink Your Way to Greatness.

To fulfill his vision, Sam used:

• 951 quarts of white paint,
• 401 cans of black spray paint (for the exterior),
• 286 bottles of black drawing paint (for the interior), plus
• 2296 pen nibs with four different sized pens

All in pursuit of a vision.

Without a vision to serve, we’re simply going through day-to-day actions. Serving a bigger purpose and mission is the way to outperform what others see as impossible.

This is a prime example of the degree of boldness necessary to have an impact today, to rise above the noise of similar bits of content, creativity, and ingenuity, and to successfully do business in today’s world.

I have seen Sam’s newest creation, and it IS a masterpiece.

It’s also an example of being bold and unapologetic. Even in the video documenting this creation, Sam took an unorthodox approach capturing this in stop motion with 1857 photographs taken from September 2020 to September 2022.

See for yourself (due to settings on this video from Sam’s channel, you may have to click on the video below to watch on YouTube but it’s worth it):

How to Build Your Own Compelling Brand

Having a good product product or service is nice.

But there are plenty of good products that 1) either fail or struggle needlessly, or 2) are outperformed and eclipsed by an inferior one.

How is this possible.

They took the necessary steps to differentiate their offering, to reframe the conversation (I discuss this with the master of reframing and flipping the script, Oren Klaff), and have a different conversation than what everyone else was having.

The Compelling Brand Formula

This appears simple.

It’s staying the course that’s hard.

If you have a brand and are want to stand out, follow each of these points:

1. Do it large,
2. Implement this without diluting it, and
3. Go so big, it redefines the game.

1. DO IT LARGE means go bigger than anyone else. Not by baby steps. Make them bold. Make them exponentially more than anyone else is doing. It might frequency of communication. Or how often you’re seen. Or where you’re seen.
2. IMPLEMENT WITHOUT DILUTING THIS MEANS stay focused on the bigger difference you’re introducing. Don’t get distracted. Be hyper-focused on, “Why does what we’re doing matter? Why should anyone care?”
3. GO BIGGER THAN YOU THINK IS POSSIBLE. REDEFINE THE GAME means however big you think you can go, challenge that. Look with fresh eyes. Ask yourself, “If I were my audience, would this grab my attention by the short hairs?”

This is a fun ride.

It’s also challenging.

The only thing more challenging?

Ignoring this, and trying to stand out by doing the same actions all your competition is doing.

“Build a fire so big and so hot that even your competitors stare in amazement.” Grant Cardone

I Help You Become a Compelling Brand

I love helping stubborn and unapologetic entrepreneurs become wealthy, prosperous, stubborn and unapologetic entrepreneurs.

I enjoy helping the “Davids” of the world outperform, outsmart, and outthink the “Goliaths” of the world so they win bigger, and slay the mundane. This has resulted in companies large and small generating more than $7 billion in sales for clients around the world.

I love helping those with big dreams achieve outcomes that open eyes, hearts, and minds that result in prosperity and profitability. I wrote an international bestseller called Brand Intervention, love good food, thrive on helping entrepreneurs break through their own glass ceilings, and enjoy smart, witty interactions with those who create and disrupt the status quo.

Want to rise above the noise? Let’s talk.

Whenever you’re ready, here are 4 ways I can help you:

1. A free checklist of 10 immediate actions you can take to move the dial on your brand. Immediately downloadable (plus you join a community of thousands of entrepreneurs worldwide who are the first to get exclusive articles on branding, rebranding, and growing your brand):

→ Download The Lucky Brand: 10 Golden Rules of Branding to Outshine, Outperform, and Outlast Your Competition: Ten immediately actionable steps you can apply to your brand right now to elevate how you’re seen while expanding your impact.

2. Need further traction in your business? Grab my #1 Amazon bestseller:

→ Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need The exact strategies I use to go from zero to 100k+ followers, millions in income with no paid ads… sharing the tested and proven strategies, responsible for over $7 billion in sales for companies just like yours

3. Transform your business in 9 weeks and be mentored directly by me. My Brand Intervention Masterclass takes a deep dive into the exact strategies I’ve used to turn companies around, help startups craft a compelling story and an impossible-to-ignore brand.

What I teach you in this Masterclass has helped 100+ businesses and entrepreneurs generate over $457 million in revenue since graduating…

4. Work with me and my team 1:1 to transform your brand, isolate your differentiator, and elevate business impact and growth ending the perpetual cycle of competing on price and watching competitors outmaneuver you.