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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

More Proof That Branding and Basketball Go Together

Reading Time: 2 minutes

Branding and basketball.

Each is a sport with avid fans and onlookers waiting to see the next astonishing move.

As if you needed me to connect sports with branding any further, along comes “Coach Julz.”

She is, in a word, one amazing basketball coach. Since 2010:

  • Scholarships: 30 out of 39 (76%) of her players received
    a scholarship to play at the four-year level. Only 2% of high school basketball players will ever achieve this.
  • Honors: 13 of her players have received all-conference honors and she’s produced 4 conference MVPs. This puts these players amongst the top 18% of women’s basketball players across the state of California. (This means she’s continuously developed the best players in the conference.)
  • All-State Honors: 9 of her players have received All-State Honors (which are the top 4% of women’s basketball player’s across the state of California).
  • The Top .0025% of Talent: Julia has produced one Northern California Player of the Year who resides as the top performing basketball player across Northern California standing alone amongst the 400 who competed against her player putting her in the top .0025% of talent.

Coach Julz is also amazing in that she appreciates branding and basketball.

Top that off with this amazing (and sick) video she sent me after reading her copy of Brand Intervention.

Branding and Basketball

It has as much to do with attitude as it is about performance, as shown by this from her personal presentation to the world (from her deck and brand story):

Basketball and Branding of a Coach

Is your brand story correctly defining you?

How Not to Brand—Talk About a Whopper…

USA Today had an article titled “Burger King apologizes for offensive Russian World Cup pregnancy ad” — featuring an “insensitive advertisement that promised Russian women a lifetime supply of free meals and a cash ‘prize’ if they were to become pregnant with a child fathered by a World Cup soccer player.”

It further promised “a payment of $47,000 plus a lifetime supply of Whoppers.”

Definitely, about the wrongest way to bring sports and a brand together, by promoting impregnation, money, and burgers.

Does the idea of the world understanding you correctly have more meaning now?

Related articles:

If You Have a Brand, You Need This Proven Skill

A Stunning Way to Convert Prospects into Customers

The Oscars: Timing, Branding and The YouTube Star

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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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