Branding and basketball.
Each is a sport with avid fans and onlookers waiting to see the next astonishing move.
As if you needed me to connect sports with branding any further, along comes “Coach Julz.”
She is, in a word, one amazing basketball coach. Since 2010:
- Scholarships: 30 out of 39 (76%) of her players received
a scholarship to play at the four-year level. Only 2% of high school basketball players will ever achieve this. - Honors: 13 of her players have received all-conference honors and she’s produced 4 conference MVPs. This puts these players amongst the top 18% of women’s basketball players across the state of California. (This means she’s continuously developed the best players in the conference.)
- All-State Honors: 9 of her players have received All-State Honors (which are the top 4% of women’s basketball player’s across the state of California).
- The Top .0025% of Talent: Julia has produced one Northern California Player of the Year who resides as the top performing basketball player across Northern California standing alone amongst the 400 who competed against her player putting her in the top .0025% of talent.
Coach Julz is also amazing in that she appreciates branding and basketball.
Top that off with this amazing (and sick) video she sent me after reading her copy of Brand Intervention.
Branding and Basketball
It has as much to do with attitude as it is about performance, as shown by this from her personal presentation to the world (from her deck and brand story):
Is your brand story correctly defining you?
How Not to Brand—Talk About a Whopper…
USA Today had an article titled “Burger King apologizes for offensive Russian World Cup pregnancy ad” — featuring an “insensitive advertisement that promised Russian women a lifetime supply of free meals and a cash ‘prize’ if they were to become pregnant with a child fathered by a World Cup soccer player.”
It further promised “a payment of $47,000 plus a lifetime supply of Whoppers.”
Definitely, about the wrongest way to bring sports and a brand together, by promoting impregnation, money, and burgers.
Does the idea of the world understanding you correctly have more meaning now?