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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

LinkedIn’s Secret: Human Minds, Anteaters, and the $821 Million Startup

Reading Time: 2 minutes
The LinkedIn Secret Exposed

I’ve been not-so-secretly experimenting with LinkedIn.

With video. With posts. With one-liners.

The LinkedIn Secret (That Cost Me Nothing)

For years, LinkedIn had zits.

It was awkward.

It didn’t fit in.

But after years of gathering cobwebs and suffering from an indentity crisis, LinkedIn has actually (and finally) become a “social platform for business engagment.”

LinkedIn is so cool now (maybe)

Need proof? Here’s what Gary Vaynerchuk has to say:

“LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post resumes, and only connect with people they knew and no one else.  

“Now, it’s become more of a content platform.

“People share status updates, articles, and interact with each other within a business or professional context. And because the platform is still relatively early, they’ve made the organic reach insanely high.

“It’s where Facebook was at 5-7 years ago.”

So, besides showing you today’s newest One Minute Wednesday below, I am showing you two others videos that have collectively (so far) gotten over 8,623 views and amazing engagement in just a few days.

Hiding in Plain Sight: What Customers Are Doing That You Need to Know

From “ideas” you present to your significant other, to pitches you make to team members, to simply persuading “the board” to give you the room to test out your crazy new idea, or (for parents) to convincing your children of your terrific new idea.

Becoming a Thought Leader While Entertaining

With the following video, people on LinkedIn got to see the joy of “outsmarting the bigger brands.”

Why is this important? Because everyone is a David to some Goliath.

And this short and memorable video caught the eyes and minds of thousands of people on Linkedin.

In less than a minute.

Everyone Loves a Winner (Especially an $821 Million Winner)

Within a day, thousands of businesses learned of this story:

It was an innocent midday lunch meeting. Stu had an idea he needed to discuss.

After all, I’d branded his previous company that helped him sell that and become financially independent.

But 5 days had passed (since selling it) with Stu in “retirement mode.”

And he had an in itch. And was getting restless.

$821 million dollars later, here’s what happened:

And none of the above cost me a dime beyond making these videos which were done quickly and cost-effectively.

Stop Waiting. Start Rising.

Do you have an itch that needs scratching? Let’s set up a time to talk: https://DavidBrierCalendar.as.me/IntroductorySession

This is a free call that will probably lead to you to buying my services.

What’s the worst that can happen? We laugh and become buddies.

What the best that can happen?! You stop doing stupid shit and become independently wealthy on a remote island.

Related articles:

That Crucial First Step in Your Retail Store and Where it (Really) Happens

Anatomy of a Winning Package Design

The Call You Have to Hear to Believe

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Ready to defy gravity?

For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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