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Branding and Brand Strategy for Growing Companies

Branding and Brand Strategy for Growing Companies

Branding for Restless Companies and Driven Entrepreneurs

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Rising above the noise with David Brier

The Naked Truth: The Branding Lesson Kim Kardashian Didn’t Learn

Reading Time: 2 minutes

Kim Kardashian and the Naked TruthKim Kardashian.

Her name alone conjures up images of very inflated portions of the female anatomy, something that became yet one more Internet phenomena recently with the PAPER magazine and Kim’s nudity.

Kim, Leaving Something to the Imagination is an Art

I am all for playing with the imagination of the shopper.

But it takes a disciplined hand and a nimble mind that knows when to zig and when to zag.

Kim’s school of thought seems to be. “When it doubt, go big” (like she has a choice).

But there’s an art to leaving something to the imagination, like what was done for Botanical Bakery below.

When we developed the new NAKED flavor to their delectable product line of shortbread cookies, Sondra, the founder, had an inspiration.

Here it is:

Botanical Bakery Gets Naked

It’s lovely how such simplicity engages the imagination of the viewer.

Playfully.

Innocently.

The great thing here is what Kim Kardashian doesn’t seem to do: Allow her fans to be taken on a journey where their imagination gets to participate in the brand experience.

That is where the real magic and seduction comes into play with quality branding.

The lesson: Let your audience participate.

If you want to know more about branding, here are some killer articles and posts I’ve written or been featured in:

  • The 24-month 900% Rebrand Overhaul:
  • FAST COMPANY: “What is innovation” — the article and breakthrough video
  • FORBES: The Two Types of Brands (and the Entrepreneurs behind them)
  • FAST COMPANY: “Cracking The Code On Brands We Love (Infographic)”
  • HOW TO REBRAND: 19 questions to ask before you start
  • LinkedIn: 9 Steps to Building a Brand That Cuts through the Noise
  • BLOG: 27 Years at Nike: “What I learned about Branding”
  • On rebranding an INC 5000 company

And if you don’t already subscribe to this blog, join the thousands who already do. It’s free (double your money back guarantee on anything you read.)

Kim Kardashian photo credit: s_bukley / Shutterstock.com

Related articles:

Emotional Branding: How Do You Tap into this Secret Ingredient?

How to Become an American Icon in 5 Easy Steps

How to Rebrand an Industry Revolution

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For over 30 years, David Brier has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise. Read More…

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