The iPhone has redefined how so many of us record the world, capture our experiences and document special moments.
I am no exception.
My 13,000+ photos and videos on my iPhone confirm my alibi.
But it was this past weekend that inspired me while at an annual family event.
There were horses there. And I was inspired (being a NYC boy who only saw horses when I visited Central Park making sure not to step in the horse manure).
Enter Andy Warhol’s 15 Minutes of Fame
“Everyone will be famous for 15 minutes.” Andy Warhol
Like so many things, everything’s gotten:
- smaller (like mobile phones) or
- shorter (like a tweet) or
- faster (like Amazon’s One Click feature so you’re in and out faster).
Heck, even YouTube videos seem to have a sweet spot that many assert is around 2 minutes in order to garner  the most amount of views.
Even fame seems to have caught the shorter/smaller/faster bug — it all seems to be the way of the world.
So much that the legendary “15 minutes of fame” reflects this being reduced to 15 seconds of fame, especially if you follow the trend of Apple’s very popular 15-second commercials for the iPhone. Besides being short and sweet, the ads showcase the work, not of professional photographers, but of iPhone users.
iPhone Kool-Aid
So I embraced my inner Steven Spielberg and created a series of 15-second videos from my photo and video albums (each is about that 15-second length, some are a bit more just because…).
Enjoy of these 5 iPhone “commercials” I put together simply because I was inspired.
Waves (shot at 6:32 am in the Bahamas)
Split Screen (shot much to the dismay of my wife while eating out)
Rain (shot at the family gathering mentioned above)
Cheese (yes, I did actually carve these letters out of cheese for a client, really)
Horses (this horse seemed to love giving me these beautifully Zen moments. Very Feng Shui of her.)
Hey Apple, you like any of these? Let’s talk.
